Omnicom Health Group’s Post

Thank you to everyone who participated in our #MedComms Day poll on Wednesday. We asked what you thought would have the biggest impact on the healthcare communications industry in the next 5 years, and the votes are in! The results reveal that half of the respondents believe that increased patient-led care will have the most significant impact, a great result! We see momentum building for patient engagement and inclusion of historically under-represented groups and AMICULUM is passionate about partnering to help enable this transformation of health. We'll be talking more about this next week as Claire Woon and Dr. Shweta Avasthi attend the Patient Centricity and Engagement Conference in London. It's really interesting to see that digital medical influencers didn't receive any votes, perhaps it's too soon for them to be chosen as a priority but we see this changing rapidly in the coming years. To understand what we predict will have the biggest impact on the future of healthcare communications, check out our recent blog by Zoë van Helmond and Leyna Prince: https://loom.ly/kSJ1GyQ #MedComms #Insights #PatientEngagement

🚀 Harnessing the Power of Social Media in Healthcare! 🚀 The recent Ogilvy Health webinar delved into the transformative role of social media in the healthcare industry. Here are some key takeaways: 🔍 Exploration and Innovation: The digital landscape in healthcare is continually evolving. We are in uncharted territory, experimenting with new social formats and digital touchpoints. This trial and error process is crucial as we build the future footprint of a socially-driven digital ecosystem. 📈 Data-Driven Decisions: Leveraging data from various social media platforms allows us to understand what works and what doesn’t. This iterative approach ensures that our strategies are continuously optimized for better engagement and outcomes. 🌐 Building a Social-First Ecosystem: The shift towards a social-first approach means prioritizing platforms and touchpoints that foster real-time interaction and engagement. This not only enhances patient experiences but also drives innovation in how we communicate and deliver healthcare services. 💡 Learning and Adapting: The journey of digital transformation is dynamic. It’s about learning from each interaction, adapting strategies, and being agile in our approach. Embracing this mindset is key to staying ahead in the ever-changing digital world. Social media is not just a tool; it's a powerful catalyst for change, driving us towards a more connected and informed healthcare system. Let’s continue to explore, innovate, and leverage the power of social media to create meaningful impact! 🙏 Please don't say my customers don't use #social media. Not convinced? Just learn from the NHS surgeon Dr Karan Rajan #DigitalTransformation #SocialMedia #HealthcareInnovation #DigitalMarketing #PatientEngagement #FutureOfHealthcare 🗣 https://lnkd.in/eCCu-fKx

🌟 Case Study Spotlight: MyCare by TELUS Health 🌟 When TELUS Health aimed to revolutionize virtual healthcare with their MyCare platform, they turned to us for a strategic and creative partnership. Our mission was to develop a comprehensive marketing strategy that captured the essence of their commitment to accessible and innovative healthcare solutions 📱🏥. Through an extensive discovery process 🔍, we identified key target audiences and unique selling points, crafting a campaign narrative that resonates with both healthcare providers and patients ❤️. Our collaborative efforts resulted in a multi-channel marketing campaign, including digital ads, social media strategies, and engaging content 📣. This campaign effectively communicated MyCare's innovative approach and dedication to enhancing healthcare accessibility, positioning TELUS Health as a leader in the field, ready to make a significant impact 🌟. Learn more about the transformation: https://lnkd.in/gPz7CG2f #CaseStudy #MarketingStrategy #VirtualCare #HealthcareInnovation #DigitalHealth #CreativeCampaign #ForAHealthyFuture

Quality healthcare is fundamental to a fulfilling life. Patients seek assurance in the hands of capable professionals. At PDS, we recognize the importance of trust and expertise in healthcare. That's why, we are dedicated to deliver exceptional Social Media Services to the healthcare providers, to foster patient trust, and welcome new patients into your care. - Building a presence on platforms that resonate with the intended audience - Healthcare content Marketing - Social Media Brand Management - Conducting focused social media ad campaigns to broaden outreach Let's build a trustworthiness and bring more leads to your practice: https://bit.ly/SMM-PDS   #physiciansdigitalservices #pds #socialmediamarketing #socialmediamarketingagency #socialmediamarketingstrategy #socialmediamarketingservices #smm #healthcare #healthcaremarketing #healthcaredigitalservices #digitalmarketing #marketingstrategy #digital #instagram #facebookbusiness #searchengineoptimization #digitaladvertising #medical #socialmedia

Social Strategy For Healthcare in Canada Dive into how social media transforms patient engagement and promotes healthcare services in Canada. Key Highlights: 🎯 Tailor Your Social Strategy: Create a custom approach that resonates with your audience. 📚 Engage with Impactful Content: Mix informative articles with compelling patient stories. 🎥 Visuals for the Win: Enhance messages with videos and infographics. 💬 Boost Patient Interaction: Foster a connected healthcare community. 🎯 Targeted Ads: Reach broader audiences efficiently. Read The Full Article Here: https://lnkd.in/gX5KBfNG Transform your healthcare practice's digital presence with Rhythm! Explore innovative strategies to engage your patients and elevate your services. 🚀 👉 Discover how at www.rcmo.io -  Ready to revolutionize your social media strategy? #HealthcareMarketing #CanadaHealthcare #SocialMediaStrategy #DigitalHealthcare #MedicalMarketing #HCMKTG #HCSM #DigitalHealth #Telemedicine #PatientEngagement #MedEd #doctormarketing

At #DPEast where the future of Healthcare and the goal of greater health outcomes leads to innovation and tremendous conversations. Our teams are excited about getting information to HCPs and patients in new ways so that we all keep learning when it comes to our health. https://lnkd.in/extqA27G

𝐒𝐦𝐚𝐫𝐭 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐑𝐞𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 – 𝐀𝐦𝐩𝐥𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐇𝐞𝐚𝐥𝐭𝐡 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧 Smart Healthcare ensures that your message reaches a wider audience through smart reposting, fostering engagement, and promoting a culture of informed healthcare decisions. 𝐎𝐮𝐫 𝐒𝐦𝐚𝐫𝐭 𝐑𝐞𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Smart Healthcare strategically reposts your health content across various digital channels, maximizing its visibility. We curate a schedule to ensure optimal timing, reaching your target audience when they are most receptive. 𝐌𝐮𝐥𝐭𝐢-𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐀𝐦𝐩𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Engage diverse audiences by leveraging multiple digital platforms. Smart Healthcare understands the nuances of each platform, tailoring reposting strategies to fit seamlessly into the content ecosystem of social media, healthcare forums, and more. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭: Smart Healthcare ensures that reposted content remains relevant and valuable. We assess the changing healthcare landscape, updating and tweaking your messaging to align with current trends, guidelines, and public health priorities. 📞 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐔𝐬: 🌐 Website: https://www.shcbs.us/ 📧 Email: [email protected] ☎️ Phone: +1 (844) 412-1144 #MedicalBilling #HealthcareAutomation #SmartHealthCare #BillingSolutions #RevenueCycleManagement #PatientExperience #RegulatoryCompliance #InnovativeBilling #SmartHealthMedicalBilling

Digital marketing plays a crucial role in healthcare services by reaching wider audiences, enhancing patient engagement, and improving brand visibility. Prohope Digital consistently delivers fantastic results, helping healthcare providers grow and connect with their communities effectively. #DigitalMarketing #MarketingStrategy #DigitalHealthCareServices #PerformanceMarketin #HealthCareServices #ProhopeDigital #PatientEngagement #HealthcareMarketing #BrandVisibility #OnlinePresence #DigitalHealth #MarketingStrategy #HealthTech #GrowthSolutions #EffectiveMarketing #CommunityConnection #HealthCareGrowth #FantasticResults

Are you attending the Healthcare Marketing & Physician Strategies Summit (#HMPS2024) in Las Vegas? I'll be there, and I'm eager to connect! Whether you're looking to streamline your marketing strategies or explore new opportunities, let’s discuss how we can support your goals. Questions? Interest? Drop into my DM’s to schedule a meeting! #HealthcareLeadership #MedicalInnovation #HealthcareStrategy #PatientCareExcellence #HealthTech #DigitalHealthcare #HealthcareTransformation #ExecutiveLeadership