OMG23’s Post

Ad-Sellers! 🌟 Visualized data from all sales sources helps easily understand how ad sales perform, identify anomalies, and make informed, data-driven decisions. If you're interested in advancing ad sales, check out Relevant Yield. #clientfeedback #adtech #reporting #customersuccess #relevantyield

📊 Digital ad revenue growth faced headwinds in 2023, slowing down after the post-COVID surge. Despite challenges like inflation, rising interest rates, and industry layoffs, US digital ad revenue still reached a new high of $225 billion. While programmatic growth moderated, it still rose by $4.8 billion. Digital video, retail media, and audio outperformed the average growth rate. Social media rebounded, driven by the strength of the creator economy. Let’s navigate this evolving landscape! 💼🌐 #digitalmarketing #advertising #businessgrowth #data #socialmedia #digitalstrategy #marketinginsights #industrytrends

Several years ago, during an interview for a marketing director position, I was asked which attribution model I preferred. At the time, new attribution platforms were all the hype and sold pricey analytics solutions (before iOS privacy changes). I wasn't chosen for the position, and I believe that it was 100% because of my answer. I explained to the hiring manager my doubts about the hype and my holistic approach, which considers first touch, last touch, and the entire customer journey to gauge the effectiveness of various marketing channels and campaigns. That said, each attribution model is useful, and they all have their nuances and can tell a different part of the story. What do you think about marketing attribution models? How do you balance complexity with practicality in measuring your campaigns' effectiveness? #MarketingAttribution #DigitalMarketing #CustomerJourney #MarketingAnalytics

Industry calls for independent audit body to tackle ad fraud surge. With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent. ✍️ Sohini Ganguly Sajal Gupta, Gopa Menon, Preetham Venkky #adfraud #digitaladbudgets #programmaticadvertising #advertising 

Are your programmatic campaigns missing the mark? Guard against ad fraud by utilizing ad verification tools. Detect and prevent invalid clicks, impressions, and bot traffic, which can drain your budget without reaching real users. Want to unlock all ten tips to dodge the pitfalls of wasted ad spend? Read the blog today. https://lnkd.in/gpt_rWfc #DVP #performancemarketing #digitaladvertising

You can improve your match quality score in Facebook by not sending purchase events to CAPI when ad blockers strip Pixel IDs and Click Identifiers.... But obviously that's a bad idea. It's easy to put too much emphasis on high EMQ. The goal should be to understand what data is getting passed into FB and make good decisions around it. If your CAPI integration provider can't talk you through all the details, find another provider.

More positivity around the AdTech industry in recent weeks with reports showing the UK and France are set to be the fastest-growing ad markets in EMEA in 2024 🙌 Plus, the global market is set to top $1trn in spend for the first time! And it seems there's a real buzz about again which is great to see. If you're feeling the positive effects of this increased spend and you're looking to recruit in the coming months, drop me a line on LinkedIn or via [email protected]. I'd love to chat about how I can help you engage with the amazing AdTech talent that's both on and off the market. #advertising #adtech #advertisingtechnology #digitalmedia #hiring #growth

As ever in digital, there are LOTS of overlaps, but there are some key differences for product across agency, client and startup. Before looking at a Product Director role, its useful to consider some baseline ideas around product ownership / management / project management / delivery management and account direction. In doing so, it's important not to be overly dogmatic as depending on the context and competency of the individual, lines of responsibility can and do merge. I liken this to a really good football team... strikers can and do still defend, and defenders do score goals. Project Managers are typically focussed in the management of risk, resource, budget, timeline and the defined outputs of a workstream, and whilst many PMs will have a very detailed understanding of a product, their role classically doesn't have responsibility of design decisions, metrics, outcomes which all require a depth of understanding, and interaction, with end users. Product Owners are typically more operational and correlate more closely to delivery of agile backlogs within a Scrum team - their remit being a focus on outcomes, the tracking and measurement of those outcomes through benefits realisation. Importantly POs need a much more living and breathing understanding of the problem space, the goals, the top line metrics and the prioritisation of design and engineering required to shorten time to value. Product Managers are to some degree a superset of this with much more strategic remit. In a truly product org (FANG), the product managers will be more or less responsible for decisions related to their product in a large number of areas. They don't have org management of the pods they operate within, which is why they typically need strong cross functional understanding as well as good soft skills to model effective leadership through encouragement and energy over 'telling people to do things'. Mehta, Detroja and Agashe define the seven scared skills required for first class product managers as product design, economics, psychology, user experience, data science, law & policy and marketing & growth. Crucially product managers MUST be talking to users (who aren't necessarily customers in an agency context); which is also why we tend to see POs agency side and not PMs; but this is shifting. So how does this relate to agencies and what's a Product Director? Agencies have sat up and noticed how some of the best tech companies shorten the time to value, deliver (constant) customer value and leverage data at scale. The approaches are multifold but a common theme is the leveraging of a product mindset, and part of this is in delivering consultancy by more effective integration of different areas of digital, and, if I hadn't already mentioned, leveraging data at scale.