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🌟 A Milestone Moment 🌟 Today, as I step into my new role as Chief Digital Officer, I find myself reflecting on the journey that brought me here. Many friends have kindly wondered and asked me why I am embarking on my third Master's degree, why I wake up at 5 am to study, and why I choose to go for a run after a long day or week. My answer has always been about the power of self-discipline, staying focused on your goals and objectives, and the necessity of stepping out of your comfort zone to achieve anything of significance. Steve Jobs once said, "Stay hungry, stay foolish, and only when you look backwards will you see how you connected the dots. You have to trust in something - your gut, destiny, life, karma, whatever." This quote has been a beacon for me, showing me the path of continuous learning and growth. I am grateful to my team, my colleagues, our clients and my family for their ongoing support on this journey. Their faith in me has always been a source of strength and motivation. A special thank you to the Top Management of BBDO Greece and BGM OMD for entrusting me with the opportunity to lead Hearts & Science and BGM OMD into the new era of media - an era marked by digital transformation. Let's continue to stay hungry, stay foolish, and trust in our collective journey to innovate, inspire, and lead the way in digital excellence. #DigitalTransformation #Leadership #Innovation #Gratitude #NewBeginnings https://lnkd.in/d4J9GCAE

In a moment of accelerated #data & #technology, talent matters more not less. Privileged to have spent a few days with Charlotte Lee, Tony Harradine and our inspiring OMD APAC leaders discussing the future of agency services and the growing role #APAC is playing in our worldwide strategy, especially when it comes to #digital #transformation and #commerce innovation.

Clearly, Effective Media

Meet Huyen Truong, our fearless leader at OMD 🌟. From humble beginnings in Vietnam to making waves in global marketing, Huyen embodies the power of persistence. Her journey, marked by resilience and unwavering determination, reflects the spirit of OMD. Huyen's story is a testament to how steadfast perseverance can turn dreams into reality 🚀. Growing up in a hardworking family, she learned that persistence beats talent every time. This belief fueled her path from selling candy at 5 to leading OMD today. Huyen's move to Australia, armed with ambition and a vision, despite challenges, is an inspiration to us all 💪. As we step into 2024, let Huyen's journey remind us of the power of persistence in achieving our goals. What are your dreams for the coming year? Let's make them happen with the same tenacity that defines our founder's story. Here's to a year of growth, determination, and success at OMD 🌱✨. #PersistencePaysOff #OMDLeadership #HuyenTruongStory #EntrepreneurJourney #MarketingGoals #GlobalVision #ResilienceInAction #DreamBig2024 #SuccessStories #MarketingExpert #BusinessGrowth #InspiringLeaders #ODMTeam 

Great vid below. A reminder that the problem here is not the industry that Shell works in. Highly-polluting industries are actually those most in need of our help to make a just transition to net zero. The problem is their blatant disregard for setting - and abiding by - meaningful, science-based targets to make that transition. It's essential that companies setting and making progress towards legitimate targets are rewarded with improved partnerships, suppliers and customers, and vice versa for those that aren't. This is the model that drives us towards net zero and other sustainable progress, and it's great to see B Corp putting it into action. #sustainability #climate #netzero #carbon #Havas #Shell #BCorp

Good to see B Corp has now revoked Havas' status because if their Shell relationship, but the broader issue seems to be reflective of the pivot point we're at: it's no longer enough to be "trying" to be better in a few areas, we're way past that; it now needs to be about demonstrably BEING better in every area. B Corp was great for checking that companies really were trying to do some things, now that's the default / minimum we expect from everyone, the bar has to raise for it to be a check that companies really are doing everything they can. Also, side point, but if your reactive corporate statement doesn't stand up to being spoken out loud, even in a satire sketch, then it probably needs rewriting! 😆 #BCorp #sustainabililty #ESG

We are on a mission to put a stop to superficial brand, where a business makes a promise and fails to act on it. Branding based on nothing more than pretty logos and spin puts your business at risk. We've done the work using Kantar and Gartner research. A meaningful promise can drive 9% growth in brand value. But 59% of your market is wary of claims. And a mis-step will set you further back than if you'd made no claim at all. We need to move beyond headlines. If your brand and marketing makes a promise to your consumers that you have not operationalised, you are [insert topic here]washing. And it will hurt your reputation, and your bottom line. Conclusion: Brand is an operationalised promise. That means saying it AND doing it. As for "brand" that is nothing more than a pretty logo, save your money. But if you want your brand to drive bottom line growth with ROI, hit us up. We guarantee it. #brand #experience #consultancy #growth #results #guarantee #businessstrategy #credibility #letsmakesomechange

TBWA\HAKUHODO welcomes Wataru Uchida as its new president and chief executive officer. 🏴☠️ A long-time pirate already, Wataru has been an integral part of TBWA\HAKUHODO's journey since its inception in 2006. Speaking about the agency’s commitment to innovation and societal impact, Wataru says: "In this era of rapid change, where the role of advertising and AI’s influence is hotly debated, we see an opportunity not just to adapt but to lead with joy. “Our creativity, powered by the Disruption methodology, is far from reaching its limit." 🚀 Read more via Campaign Brief Asia: https://lnkd.in/eTYMGMKS

Last Thursday’s Effie Awards Singapore gave me a glimpse into the minds of creative professionals and their impactful projects. It was inspiring to see principles I learnt in class come to life before me and illustrate what it means to be a strategic storyteller. Below are my three key takeaways from the event: 🧩 Simplicity Often Begets Creativity: A memorable impression doesn’t need to come from grand gestures or events. Rather, it comes from a targeted, well-thought-out approach. By simply adapting the classic pillbox to fruit packaging, Zespri International’s Zespri Fruit Pillbox was able to nudge people to eat one kiwi a day and build healthier habits. Similarly, Mandarin Oriental Hotel Group’s Letters to Neighbours illustrated the true meaning of hospitality through a series of heartfelt letters to its competitors, requesting that they take care of its guests during its renovation period. 🔀 When Other People Zig, You Zag: Creativity also stems from trying new things and deviating from the conventional. For example, Partners Life’s Last Performance stood out for its hybrid format that was part-ad and part-show, allowing The Brokenwood Mysteries’s deceased characters to come to life one last time when the credits rolled. Apart from its daring format however, this campaign also stood out to me with how carefully the idea was pitched to the show’s producers, promising a commitment to respectful writing based on the show’s tone and characters. ✨Let Authenticity Shine Through: Beyond driving sales and increasing exposure, a genuine desire to provide Swifties with a space to connect and sing together underpinned Changi Airport Group’s beJEWELed campaign. Amidst other brands and businesses “trendjacking” on the Eras Tour, this campaign stood out for placing Swifties’ love for their favourite star front and centre of every initiative: from hosting sing-along sessions with local artists to offering retail experiences based around her favourite numbers. Thank you Professor Pei Wen Wong for this valuable opportunity, as well as all the speakers who shared their experiences and takeaways! And thank you to all my friends from the #CS2101 #PRWriting and #CS4262 #ContentMarketing class who were there with me 😄 Effie Awards Singapore Association of Advertising & Marketing Singapore (AAMS)