OMD’s Cannes Lions Media Network of the Year win came from a total of 8 Media Lions awarded, and 13 shortlisted at this year’s festival. The Gold, 3 Silver, and 4 Bronze Lions were awarded to work from the USA, Philippines, France, China and New Zealand. We proudly recognize our talented teams for their dedication to creating transformative work together. Congratulations to all those involved. #OneOMD #CannesLions2024
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Clearly, Effective Media
Writing an IPA Effectiveness Awards paper is an incredible achievement by itself, so huge congratulations to all of the agencies on today's #EffectivenessAwards shortlist. Special mentions must go to adam&eveDDB, MG OMD, VCCP and VML who each have multiple shortlisted case studies, and to Anything is Possible, December19 | B Corp™, Edelman, M&C Saatchi World Services, Medialab Group, TBWA\New Zealand and Wonderhood Studios who have each been shortlisted with their first ever entry into the Awards. Congratulations to you all!
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Thank you Festival of Media for an amazing opportunity to be a part of the judging panel for the 2024 awards! After reading countless global entries, scoring them, watching case study videos over six hours, and having a spirited dialogue on brand work, here is what I took away: 1. There is an art to debating with people - It's a conversational sparring match in which intellectual intentions yield respectful disagreements and civil resolutions. 2. Human truths add meaning to lifeless products - Not every product from a brand has a needed purpose in our lives. The products aren't the star of the lifestyle show we all individually star in ("Previously on Being Me") and often need an injection of humanity to make it make sense. 3. Internal bias is a reflection of our absorbed experiences - That voice inside your head, the internal dialogue and debate you have within yourself to be heard, to be right, to be loudest, to be fastest, to be better, to be smarter, CONSTANTLY needs to be checked. Shelving my psychological proclivities in place of the actual definition of the award category being judged and listening to my gut instinct when it comes to inclusivity and marginalized experiences being catapulted into the mainstream via advertising. 4. The global outlook on life > the local lens on life - In other parts of the world, brands show up in a way that replaces or challenges the government. They provide philanthropic solutions for those with no way forward or connect people to possibilities that change the immediate quality of their lives. Thank you Leah Mellard for the coordination throughout the entire process! #wavemaker #awards #media #judge #panel #creative
Another superb Festival of Media Global Awards judging session took place as our leading industry experts deliberated over which campaigns should be crowned this years winners. Find out who has secured gold, silver and bronze at the ceremony taking place at Wavemaker, Sea Containers House. Get your complimentary ticket here: https://lnkd.in/eubmEQJc Thank you judges! Kimberly Phan, Kristin Oliver, Luis Pedro Estrada, Jonathan Gipson, Will Wiseman, Yvonne Gerald, Taslim Okunola, Barbara Toscano, Cobi Zhang, Lindsay Garfinkle, Esther (ET) Franklin, Matthew Mansour, Jesús Benitez
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The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday
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Very happy to have played a very small part in this calling for this to happen, well played B Lab for doing the right thing 👏 I’m a massive advocate for B Corp and a massive advocate for the biggest organisations in (all) industries using the B Impact Assessment ‘tool’ to transform. Yet Havas totally took total liberties here. Having spoken to a number of clients (and employees) of Havas who are rightly shopping about right now - I certainly wouldn’t want to be in their reputational risk or people & culture teams at this moment 👀 And it doesn’t just stop with Havas, network agencies globally are totally under threat. Yes they have size, heritage and media buying power - 🛥️ and can afford a banging boat at Cannes 🛥️ - but if forward leaning clients don’t want to be associated to you because of your client list, and your best talent is jumping ship - surely the best strategic business direction is to take advise from an organisation like Clean Creatives and get your house in order. But what about the stability of employment for existing employees? I can’t imagine the outgoings of a network agencies IT costs, let alone their primo location global offices - but ‘not taking the brief’ doesn’t just protect the agencies reputation - built from hundreds of thousands of hours of brilliant strategic and creative minds collaborating to drive remarkable communications - it also protects the hundreds if not thousands of jobs that will be lost from ‘natural churn’ and clients hitting the eject button. Big news for B Corp, big news for agencies. #Agency #Greenwash #BCorp
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Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation
About last night... We’re on a high after watching the Dentsu Creative Canada team take home a Gold Media Lion for “The Inflation Cookbook”. Congratulations again to everybody behind this well-deserved win! 🔗 Click here to unpack the work: https://lnkd.in/eVzD2f7c Cannes Lions International Festival of Creativity dentsu Jordan Doucette Stephen Kiely, Rafik Belmesk, Yasuharu Sasaki Jayme Blasko Paola Motka #CannesLions2024
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What a panel at yesterday's AdNews L!VE Adelaide event! Joining dentsu's own Danny Bass on stage was SA Premier Peter Malinauskas, saying that South Australia's advertising industry is crucial in furthering the state's economic growth as it delivers trustworthy information. Read more below. #carat #southaustralia #adelaide #dentsu #AdNews #advertising
It was a privilege to have Premier Peter Malinauskas, on the panel with dentsu's own Danny Bass, together with Peter Vogel (Group M), Sian Whitnall (OMD), facilitated by South Australian at heart Michael Stephenson (Nine) at yesterday's AdNews Australia Adelaide Amplified event. The buzz around South Australia is truly exciting. Personally, I've had people from the eastern markets reaching out, intrigued by the idea of joining our team and making SA their home. At Carat SA, we're genuinely excited about the ongoing collaboration with Jehad Ali and the Government of South Australia. Together, we're not just driving economic prosperity but also raising awareness about important community issues. Looking forward to more rewarding initiatives ahead! https://lnkd.in/gNQahdCR #dentsu #carat #AdNews #Adelaide #nine
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Some gems here.
Our 2024 Cannes website is officially LIVE! 🏴☠️ Welcome to TBWA’s home for disruptive creativity at this year’s Cannes Lions International Festival of Creativity. Explore the contenders from around our global Collective – work that defies convention across an unlimited creative canvas. We’re immensely proud of the truly impactful, innovative work that has been made over the past 12 months and that are in the running for a Lion. 🦁 Go and check it out 👇 https://lnkd.in/gDk4-aiN #CannesLions2024 #TheDisruptionCompany
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It’s started! Cannes Lions has kicked off its annual festival today, celebrating the very best of the industry’s creativity. W is extraordinarily proud to have won 16 Cannes Lions campaigns to date, and this year, we are very excited to ALREADY be up for 7 more – for longstanding clients Marmite and Pot Noodle, with further shortlists still to be announced in the coming days! Creativity is of course key to campaign excellence. But creativity counts for nothing if no-one sees it. Fame therefore continues to be one of THE most important metrics, and our role is pivotal in creating and measuring that fame. Harnessing the power of earned media to generate brand fame is at the heart of what makes campaigns so successful. In a world obsessed with social media, the impact of anchor news media and marquee broadcast coverage is greater than ever. Trusted media continue to provide the most powerful measure of national zeitgeist; an accurate barometer of cultural currency and social conversation. Our job is to ensure that earned media channels are talking about our clients' campaigns – and when they do, we know that the campaign has made it! We are so proud to work alongside the teams at Unilever and adam&eveDDB on these incredible campaigns for Marmite and Pot Noodle, and we can’t wait to see how the week unfolds! #Cannes #Earnedmedia #Media #PR #Campaigns
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Just back from the exhilarating rollercoaster that is Cannes Lions! 🎢 Days filled with encounters and experiences. Here's what I took away: Trends were everywhere. Adtech was the star of the show, even more so than last year. Panels were buzzing about addressability, retail sustainability, and CTV. CTV, or Connected TV, was the buzzword on everyone's lips. Retail and audiovisual professionals couldn't get enough. It's all about deepening customer relationships, optimizing campaign performance, and boosting the bottom line. As we move towards a world without cookies and mobile identifiers, trust-building technologies are more important than ever. Brands are jumping on board. Women in tech were also in the spotlight, with dedicated panels and initiatives. Visibility in the adtech universe is key. Fun fact: Cannes Lions is the third biggest event in Cannes, right behind the yacht and real estate shows. To wrap up, Cannes Lions was a whirlwind of insights and networking. Can't wait for next year! 🦁🎉
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Every year, I go into Cannes a bit cynical, questioning whether it is all a bit performative. This year, however, I had a very different experience. Sure, there were certainly still aspects that were more spectacle than substance, but on the whole, I was inspired – by the work, by the camaraderie, and by the emphasis on true #creativity. For every benign, redundant mention of AI, there was an impassioned case made for the power of originality and unexpected creativity. I might have expected this from creative agencies, but I was most encouraged by the championing of creativity from the esteemed panel of CMO’s at Forbes' Most Influential CMO Luncheon. Perhaps, we are collectively over the seduction of predictability and (faux) certainty. Perhaps, we are all realizing the diminishing returns of relentlessly pursued risk mitigation. Perhaps, the extremes of either dull sameness or shallow gimmicks will yield to smart, beautiful, big, bold, important ideas that build real brands and drive real business and if we are lucky, move society forward along the way. I left Cannes feeling the renaissance has begun and that TBWA is exactly the right place to be for it, where Disruption is not a catchphrase, but an essence and a mandate. My optimism was a direct result of spending time with Kyle Chayka, Lucia Aniello, Ben Tallon, Flau’jae Johnson, Beatrice Domond, Seth Matlins, The amazing women hosted by The Female Quotient, our ambitious clients, and my fellow Pirates. As my partner Bruno Regalo says, a new season starts now – so may we all contribute to the renaissance and show up in Cannes next year with work that makes us proud. Cannes Lions International Festival of Creativity | TBWA\Worldwide | TBWA\Chiat\Day | Omnicom | Troy Ruhanen | Courtney Nelson | Emily Wilcox | Jen Costello | Anh-Thu Le | Kirsten Rutherford |Jacqueline Redmond | Desmond Marzette | Mark Weinstein | Hilton | Jennifer Murillo | Discover Financial Services | Ryan Ostrom | Jack in the Box | Kate Cronin | Moderna | Brandi Ray | Jane Wakely | PepsiCo #CannesLions2024 #OmnicomCannes #TheDisruptionCompany
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Amazing work to all the teams around the world! Big thank you to the amazing clients who works with OMD.