Need some inspiration for your next creative brief or strategy?
👉On January 31 and February 1, we're hosting The Sweathead Get-Ahead, a FREE livestream from the offices of adam&eveDDB in London. 1500 people have registered so far.
We've rounded up a slate of APG and Effie champions and a table full of cultural researchers and strategists to give you plenty to think about.
🔥Day One:
1. Jamie Peate, Global Head of Effectiveness & Retail for McCann Worldgroup, will share McCann's Effie-winning work for Aldi
2. Tom Sussman, Deputy CSO at Leo Burnett UK, will show us how eyebrows sell McDonald's
3. Joan Devereux, Planning Director at Pablo, will reveal game-changing strategy for Flora
4. Loz Horner will take a break from dominating Premier League Fantasy League and his work as Strategy Partner at Lucky Generals to share the long-term brand-building work of Yorkshire Tea
5. Rory Gallery + Jolene D'Souza from Special New Zealand will dial in from New Zealand to show their work for Partners Life
6. Will Grundy (Head Of Planning) will take the stairs to where we're streaming from to share adam&eveDDB's work for CALM x ITV
🔥Day Two:
1. Bruno M. Carramaschi, Senior Strategist, The Gate London, will open up about Replens
2. Gonca Bubani, Global Media Thought Leadership Director, will share the ten trends she believes we all need to pay attention to this year.
2. Amy Daroukakis, Cultural Strategist, will present some practical ways to play with trends
3. Athena Chen (陳瑋璞), Cultural Foresight Strategist, will shine a light on APAC trends that will have global influence
4. Sam Shaw will represent Canvas8 in his presentation "Coping Mechanisms"
5. Carlotta (Charlie) Monzani, Cultural Insights Specialist, will beam in from Ogilvy Italia, with her talk "Reframing 2024"
🚀RSVP here: https://lnkd.in/dX8ZRbhW
Mark Pollard, Strategy Friend will be teaching a masterclass in London on Thursday, Feb 1. Get your ticket here: https://lnkd.in/dGWzvX78
#sweatheadgetahead #freelivestream #casestudies #trends #advertising #strategy #effies #awardwinning
Global Client Services, Omnicom
2moBetter decisions driving best results, congratulations to all of us!!