B&T recently named OMD Australia co-CEOs Laura Nice and Sian Whitnall on the Best of the Best Media Agency Chiefs list 👏B&T shared that the ‘dynamic duo’ continues to ‘run a steady and highly reputable ship.’ The publication highlights that OMD Australia currently has blue ship companies like Telstra, Coles, McDonald’s, NSW, and Victorian Government media accounts on the books, handling media billings of $1.5 billion. The list considers various factors including agency performance (RECMA/COMvergence), personal accolades, leadership and peer perception, and the broader role played in shaping the industry in the past year. Read more here: https://lnkd.in/gqsrmzmX #OneOMD #Australia #Media
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Clearly, Effective Media
Writing an IPA Effectiveness Awards paper is an incredible achievement by itself, so huge congratulations to all of the agencies on today's #EffectivenessAwards shortlist. Special mentions must go to adam&eveDDB, MG OMD, VCCP and VML who each have multiple shortlisted case studies, and to Anything is Possible, December19 | B Corp™, Edelman, M&C Saatchi World Services, Medialab Group, TBWA\New Zealand and Wonderhood Studios who have each been shortlisted with their first ever entry into the Awards. Congratulations to you all!
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Well done to all.
This week's 40 Under 40 looks at Aisling Baker Eimear Langan and Lauren Kavanagh #40under40 #adland DMG Media Ireland OMD Ireland EssenceMediacom Initiative https://lnkd.in/erxm8SBX
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Chief Strategy Officer and Film Director at Publicis Groupe. Most Awarded for Creative Effectiveness & Strategy. Awarded Film Maker. Lyricist. Creativity Coach. International Awards Juror. Speaker at global platforms.
Rankings, in any other industry, are based on wins. The WARC rankings are the most all-encompassing rankings out there in our industry based on wins. Yes, they are based on award show wins, but they take into account the top tier shows across the world via a robust methodology. WARC releases 3 rankings every year. The Creative 100 that came out last week. The Effective 100 that comes out next week. And the Media 100 has come out this week. It's a joy to see our persistent and consistent focus on strategically and creatively-driven media work that delivers results across our brands and across our region, being awarded across 2023 and now, to see our own team Starcom Middle East come out as the #1 agency in the MENA region - and the only agency from MENA to feature on the list :). Our model of working is working. Big kudos to all the teams and our client partners. Can't wait for the Effective 100 next week. Bassel Kakish Tony wazen Ramez Zeineddine 🙌🙌🙌
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Every so often, it's good to spare your family and friends and go nerd out over ads with people who care about them. And last night, some of the biggest ad nerds and effie celebrities gathered at Work Behind The Work to unpack the genius of this year's most effective campaigns (including me!). Not only did I learn what the word 'spurious' meant, I also began to understand the marathon of taking an idea to an effie. My key takeouts were: - Case studies are good stories well told. It's important to set up how you're going to tell it even before it's written - have a hypothesis and ensure you have the metrics to test it and tell a good story at the end. - Sometimes the best ideas are staring you right in the face. A brand isn't just what agencies think they are, brands live and breathe through their customers so good ads should honour the role they play in consumer's lives - sometimes its about the emotion of the moment, beyond the product itself. - Ambitious goals breed ambitious work. Be clear on the headwinds and tailwinds going into the brief and use them to reframe and embrace challenges as opportunities - in this you can find the anti-ordinary solution.
Last night, over 100 ad industry professionals gathered at Publicis Groupe in Sydney to get the inside scoop on the strategy and creative process behind the year’s most effective ad campaigns. Thanks to all our 'Work Behind The Work' speakers from Saatchi & Saatchi Australia, BMF Australia and M&C Saatchi Group AUNZ, for sharing your invaluable insights on what goes into winning a prestigious Effie Award. Melbourne - you're next! Our live event takes place at CHEP Network next Tues 21 Nov featuring 'Flipvertising' by CHEP, "Little Moments' by Saatchi & Saatchi, part of The Neighbourhood, and the globally acclaimed 'First Digital Nation' by The Monkeys, part of Accenture Song. Tickets are selling fast, get yours here 👉 https://bit.ly/3QEONWo. $35 for ACA members, $60 for non-members. And great pics by Dazzle Media - book this guy for your next event! 🙌 #EffieAU2023 #youcantfakeeffectiveness ThinkTV Australia
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Very happy to have played a very small part in this calling for this to happen, well played B Lab for doing the right thing 👏 I’m a massive advocate for B Corp and a massive advocate for the biggest organisations in (all) industries using the B Impact Assessment ‘tool’ to transform. Yet Havas totally took total liberties here. Having spoken to a number of clients (and employees) of Havas who are rightly shopping about right now - I certainly wouldn’t want to be in their reputational risk or people & culture teams at this moment 👀 And it doesn’t just stop with Havas, network agencies globally are totally under threat. Yes they have size, heritage and media buying power - 🛥️ and can afford a banging boat at Cannes 🛥️ - but if forward leaning clients don’t want to be associated to you because of your client list, and your best talent is jumping ship - surely the best strategic business direction is to take advise from an organisation like Clean Creatives and get your house in order. But what about the stability of employment for existing employees? I can’t imagine the outgoings of a network agencies IT costs, let alone their primo location global offices - but ‘not taking the brief’ doesn’t just protect the agencies reputation - built from hundreds of thousands of hours of brilliant strategic and creative minds collaborating to drive remarkable communications - it also protects the hundreds if not thousands of jobs that will be lost from ‘natural churn’ and clients hitting the eject button. Big news for B Corp, big news for agencies. #Agency #Greenwash #BCorp
Havas has B Corp certification revoked following Shell win
campaignlive.co.uk
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In a recent interview with AdExchanger, George Manas, CEO of OMD Worldwide, and Bob Liodice, ANA CEO, discussed the ANA Programmatic Media Supply Chain Transparency Study. George shared, “These reports have really raised awareness across our broader client base to make transparency a priority,” he added, “The time is now to continue pushing it forward in a more formal and industrialized way, especially as video becomes more programmatic and there’s room for the same old challenges to resurface.” Read the full article here: https://lnkd.in/d9PnHqCg #OneOMD #Media #SupplyChain
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In a moment of accelerated #data & #technology, talent matters more not less. Privileged to have spent a few days with Charlotte Lee, Tony Harradine and our inspiring OMD APAC leaders discussing the future of agency services and the growing role #APAC is playing in our worldwide strategy, especially when it comes to #digital #transformation and #commerce innovation.
A productive few days together with some of the best minds in the business. Huge thanks to this amazing ExCo for your contributions and collaboration at our 2024 Summit. Cheers to my team David McCallen Dileep Raj Singh Sadhan Mishra for your vision and support in planning this. And to George Manas and Tony Harradine for your continuous support of our growth in the region. Excited for what’s next for OMD APAC! Connie Chan Sian Whitnall Laura Nice Nigel Douglas Florence Wong Kelly Huang Mayank Bhatnagar Jinnarat Sampuntharat Carla Jose-Cifra Bambang Hariwijoyo Anisha Iyer Kyunghee Lee Paul Shepherd Lee Smith Ching Yi Chan
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Chief Executive Officer at dentsu SubSaharan Africa. Founder, Entrepreneur, Builder, Mentor, Connector and Brand Growth Driver.
So proud but still driven.
Adding to Carat's amazing achievement of being elected Leading Media Agency in overall market perception in SA, according to the Agency Scope SA 2023/24 study, dentsu is ranked #2 in Relationships with Holdings Groups (Client-Agencies Relationships) & in New Business Activity (Agency Selection Process). Congrats team, this is an incredible achievement.🎉🎉 Click the link to read more - https://lnkd.in/eu7Kb9rv. #SCOPEN
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Chief Executive Officer at dentsu SubSaharan Africa. Founder, Entrepreneur, Builder, Mentor, Connector and Brand Growth Driver.
So proud but still so driven.
Adding to Carat's amazing achievement of being elected Leading Media Agency in overall market perception in SA, according to the Agency Scope SA 2023/24 study, dentsu is ranked #2 in Relationships with Holdings Groups (Client-Agencies Relationships) & in New Business Activity (Agency Selection Process). Congrats team, this is an incredible achievement.🎉🎉 Click the link to read more - https://lnkd.in/eu7Kb9rv. #SCOPEN
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Missed September's IPA Media Planning and Strategy Summit, or just want to dive into it again? Simon Frazier has collated some case studies, insights, and top tips in one handy guide. Download it for free: https://lnkd.in/gUFWgE48
Head of TouchPoints Marketing & Data Innovation at The IPA | Author of Making Sense: The Commercial Media Landscape | Editor of Lessons from the Planning Summit | Award Winning Conference Speaker
The day has finally arrived and I'm super excited to announce the release of our latest IPA (Institute of Practitioners in Advertising) free publication Lessons from the 2nd Media Planning and Strategy Summit. https://lnkd.in/dVfTQTSP Featuring an amazing selection of perspectives, case studies and planning & strategy top tips from some of the greatest planners and strategists in the industry today from the7stars, Bray Leino, Havas Media UK, OMD UK, Republic of Media, MG OMD, Global, Meta, Hearts & Science, Carat UK, EssenceMediacom UK and Tesco. Massive thanks to Jenny Biggam, Kandice Quain, Rhian Feather, Tony Mattson, Sailor Parsons, Leon Beauchamp, Emma Withington, Sarah Gale, Mark Hatwell, Zehra Chatoo, Peter Buckley, Tessa LeGassick, Natalie de Cruz, Lauren McGurran and Tom Mardon for taking time to support the 2nd summit and this publication and for being such amazing inspirational leaders and guiding lights for planners and strategists across the industry. I hope you enjoy the publication, and keep an eye out for the IPA (Institute of Practitioners in Advertising) Media Planning and Strategy Summit 2024 which will be taking place on Wednesday 11th of September 2024. Sign up coming soon. #Advertising #Planning #Strategy #IPAPlanningSummit #MediaPlanning #MakingSense #TouchPoints
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Chief Executive Officer, OMD Asia Pacific
2moLaura Nice Sian Whitnall Best of the best! Congratulations!