Octane11’s Post

🎙️Love this latest episode of the “11 Minutes with Octane11” mini-podcast where TJ P. and I sat down with Brandon Rhoten (GroundTruth, The Wendy's Company, Potbelly Sandwich Works, Merkle) to talk shop about B2B marketing. Brandon drops some knowledge on breakthrough creative, some favorite B2B marketing strategies from Spotify and Pinterest, a few of his favorite tools like HubSpot and Octane11 :) and his framework for getting to the root cause of an issue, before jumping into tactics. 💪 (btw, asking our guests to share a favorite business framework is a new feature of the mini-pod…and this week I shared the 1-3-1 framework that was recently highlighted by Jason Shuman at Primary Venture Partners 🙌) I was particularly excited about this session because I’ve had a chance to see all the great work that Brandon and his team and their CEO Rosie O'Meara have been doing at GroundTruth… …and also because I always love talking about Potbelly, which I had the opportunity to get to know back when they had just a handful of locations in Chicago, when I was on the investment team at Maveron 😋 Check out a clip from our conversation with Brandon in Octane11’s post below. We have new episodes dropping every few weeks, so make sure to subscribe! #cmo #b2b #dataengineering #martechstack #martech #marketingb2b #podcast @Octane11

Launching our podcast called 'Unsold.' There is so much about marketing that deserves a discussion. I have been working with b2b saas companies for nearly 7 years and there's a lot about marketing that has changed, while the fundamentals of selling products to people have remained the same. In the first phase, I will be using the Unsold Podcast as a platform to share my thoughts, learnings, and challenges in attracting and selling software to modern day b2b saas buyers. And in phase two of the podcast, I wish to interact with business owners, marketing leaders, or people who play a crucial part in producing, marketing, selling, and servicing b2b saas clients—to chat, share best practices, address and dissect challenges, and learn as a collective. For now, I'm taking baby steps. In episode one, I sit down with Gowtham kashyap to talk about the fundamentals of marketing b2b saas products. Watch the full episode here: https://lnkd.in/gw4ejCrY 🎧 Or listen here on Spotify - https://lnkd.in/gpSiZcQY 🎧 Amazon Music - https://lnkd.in/g6xMxFnV ⚡️ The pod will be on Apple Podcast soon. #marketing #unsoldpodcast #b2bsaas #podcast

How you get going with video 🎥 🚀 A few weeks ago Josef interviewed Viktor Underwood - CEO at Quickchannel - in B2B SaaS CEOs ⭐ They talked about: - Why you must start using video - Quickchannel's best lead-generator the last six months - Big mistakes teams make when start using video - Choosing the right strategy depending on the size of deals you have - And much more...💡 Listen to the interview by searching for" B2B SaaS CEOs" where you listen to podcasts. 🎧 #SaaS #Video #Marketing #B2BSaaSCEOs

🎯 Mastering the 5 Stages of Customer Awareness for B2B Success 🎯 In today's competitive B2B landscape, understanding the customer journey is everything. From the moment a potential customer first hears about your product to the final decision stage, guiding them through the 5 stages of awareness can make or break your success. 🚀 Join George Coudounaris, Co-Host & Founder of The B2B Playbook, and Shubhra Sinha, VP-Marketing at Denave, as they dive deep into demand generation strategies that actually work. Whether your prospects are unaware, problem-aware, or on the verge of making a decision, these insights will help you win. If you’re on the go, tune in to the full conversation on Spotify. Unlock the episode here: https://lnkd.in/gYeG7mtj #B2BMarketing #CustomerAwareness #SalesSuccess #DemandGeneration #RevenueAcceleration #Podcast #B2BPodcast #MarketingPodcast

🎧 New Episode! “11 Minutes with Octane11” featuring Rachel Squire (MOBI Solutions, 2x Adobe Marketo Champion) In today’s episode of Octane11’s mini-podcast, Dan Rosenberg and TJ P. host a fast-paced discussion with Rachel Squire on the ever-changing challenges of B2B marketing and data-driven decision making. We cover a wide range of topics including:  ⏩ The benefits of rapidly evolving technology in B2B 😫 …and the unintended consequences for analytics 📬 HubSpot winning more large enterprise clients 💥 The Importance of leaning into what’s working 🪢 The need for a tool that synthesizes everything 👩🏫 …and provides a prescriptive, actionable list of what to do ;) Rachel also teases a new offering coming soon from MOBI Solutions:  A marketing starter pack, especially for Marketo users coming soon! Here’s a brief clip from the episode…and to hear more from Rachel on how to prioritize your tactics, you can listen or watch the full episode via these links: Video on YouTube: https://lnkd.in/en-5r4uF Audio on Spotify: https://lnkd.in/esHNceYt Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m We have new episodes dropping every few weeks, so make sure to subscribe! #cmo #b2b #dataengineering #martechstack #martech #marketingb2b #podcast

🎧 New Episode! “11 Minutes with Octane11” featuring Becky Breen  (Connatix, PlaceIQ, Magnetic Group) In this latest episode, Dan Rosenberg and Stephany Shelton talk with an experienced B2B marketer in the AdTech/MarTech space, Becky Breen, Head of Marketing at Connatix, a next gen video platform. Becky talks about the importance of marketing across the entire B2B funnel, especially as buyers have shifted to doing much more research before even entering a sales process. She also talks about finding the right tactic for the right B2B marketing goal, the challenges of showing ROI, and the value of taking risks and getting creative. Becky also mentions a few vendors to check out: Splash (SplashThat.com) (event management tools), Showpad (content / sales enablement), and Ceros (content creation). Here’s a brief clip from the episode…and you can listen or watch the full episode via these links: Video on YouTube: https://lnkd.in/gQsrCnG6 Audio on Spotify: https://lnkd.in/esHNceYt Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m We have new episodes dropping every few weeks, so make sure to subscribe! #cmo #b2b #dataengineering #martechstack #martech #marketingb2b #podcast Octane11

Want to learn the secrets behind effective digital marketing? In this episode of Grow with the Flow David Silverman and I are joined by Dan Moshkovich, VP of Marketing at Chargeflow, to discuss his experience in B2B and DTC marketing and how it’s evolved over the years. We talk about the importance of specialization in marketing, how Chargeflow uses product-led growth, and why multi-channel communication is key to success. Oh...and did I mention how exciting it was to meet Dan in person for the first time in about 9 months? You looked good in the HQ! Check out the podcast in the links provided! YouTube Link - https://lnkd.in/d93EEmaY Spotify Link: https://lnkd.in/d4Dh2rBc Apple Podcast Link: https://lnkd.in/dBCRvuQ9 #MarketingStrategy #B2BSaaS #DTCMarketing #GrowthHacking #Chargeflow

Attention all marketers: as the sales funnel evolves, how has your marketing strategy adapted? 🔻 Connatix’s SVP of Marketing Becky Breen sat down with Octane11 for their podcast, where they explored challenges to measuring the true impact of campaigns, creativity and risks in B2B marketing, and more! Listen below!

In a Pulse by Intuji's latest episode, Chris Walker shares his goal to revolutionise the B2B marketing landscape. His aim is to overhaul traditional go-to-market strategies, measurement practices, and forecasting methodologies that have remained stagnant since 2004. "My legacy? To fundamentally change how B2B companies go to market...to develop the new operating model, data model, and analytics system that incentivizes the right customer-focused behaviours." Chris envisions a future where B2B strategies are agile, data-driven, and aligned with modern, account-based marketing principles. His work seeks to empower executives to make quicker, more informed decisions, moving away from outdated models that no longer serve the dynamic business environment. Want to hear the full conversation? Catch the full episode at the links below, or find us wherever you listen to your favourite podcasts - ➕ YouTube - https://buff.ly/4cB1E4N ➕ Spotify - https://buff.ly/3J3MQxV ➕ Apple Podcasts - https://buff.ly/4cCnRiZ ➕ Deezer - https://buff.ly/3J3MQOr Also, give us a follow on the platforms below to keep up with the latest from Pulse by Intuji - 👉 LinkedIn - https://buff.ly/3J5Pu6u 👉 YouTube - https://buff.ly/4cB1E4N 👉 TikTok - https://buff.ly/4aIF3S9 👉 Instagram - https://buff.ly/3J3MPKn 👉 X/Twitter - https://buff.ly/3J3MQ0T 👉 Website - https://buff.ly/4aIF3l7 #B2BInnovation #MarketingRevolution #GoToMarketStrategy #PulseByIntuji #DataDrivenDecisionMaking #FutureOfMarketing #LeadershipInsights #BusinessTransformation

Tune in to our latest result featuring Avetis Ghazaryan, the founder of Growth Hunter, as he shares powerful insights on momentum marketing and its impact on marketers' ability to drive pipeline growth on the Marketing B2B Technology Podcast. Avetis discusses the concept of momentum marketing, strategies for standing out, and practical advice for maximizing impact in the ever-evolving marketing landscape. Don't miss out on this opportunity to gain valuable knowledge and stay ahead in B2B Tech marketing. Stay updated on the latest B2B news and join the conversation on LinkedIn. Let's accelerate growth together! 🚀 #MomentumMarketing #MarketingInsights #B2BTechMarketing Listen to the podcast now via the links in the comments.