Octane11’s Post

🎙️Just posted another great episode of the “11 Minutes with Octane11” mini-podcast featuring Terrence Richardson, Head of Marketing at Derivative Path (formerly CME Group and HSBC). Terrence is also an active Octane11 client, so it was great to get his perspective on how he is using the platform and how it helps him improve efficiency and marketing performance. Terrence provided some great, actionable ideas during our discussion, including some very cools tools - Blaze and AdCreative.ai - which I am definitely excited to start testing too. I’d also like to shout-out, our very own Nika Sokolova joining me as co-host on the podcast for the first time. Thanks Nika! Check out the clip from our conversation with Terrence in Octane11’s post below and to watch or listen to the full 11-minute episode, click through the links in the comments. We have new episodes dropping every few weeks, so make sure to subscribe! #cmo #b2b #dataengineering #martechstack #martech #marketingb2b #podcast @Octane11

46% – In an era where partner-sourced opportunities boast a 46% higher win rate, the question isn't if you should engage in partner-led growth but how to optimize it. Our conversation in this week’s podcast with Christine Li, VP of Global Partnerships at G2, unravels the nuances of building effective partnerships in today's market. 🔍 Key takeaways include: + Transforming Sales with AI: How AI empowers buyers, setting a new benchmark for sales interactions. + The Comprehensive Role of Partners: Moving beyond introductions to offer strategic insights across the customer's business. + Building a Mutually Beneficial Partnership: Strategies for aligning with partners to provide a cohesive solution to the customer's challenges. Tune into the full episode as we explore the future of sales and partnerships, redefining how value is delivered in the tech industry: https://buff.ly/48p1WrT

What's account based GTM you ask? I answered that at B2B Marketing Exchange in Scottsdale earlier this year. "A strategic, long-term approach to entering a market through advanced targeting of specific high-value accounts or segments, personalizing all marketing and sales efforts to the unique needs and decision-making processes of those accounts." If you want to see the slides from my keynote, shoot me a DM or comment below. Shout out to Davis Potter for shaping this definition.

Want to know how the largest sporting goods retailer in the US is dynamically updating the most popular products to promote every 48 hrs? Check out this podcast where Jason Greenwood dove into the technology behind Metrical, Inc. with my co-founder, 📈Aurangzeb Agha and myself.  We covered examples of how some of the leading #ecommerce brands are leverage AI through the Metrical platform to increase conversion and incremental revenue. Check out the full episode here👇 https://lnkd.in/gv777K7K

In the latest episode of the #B2BMX podcast, we’re joined by Steve Armenti, ABM thought leader, former Googler and past #B2BMX speaker. Steve took the B2BMX stage earlier this year in Scottsdale to unveil a new framework designed specifically for today’s modern B2B buyer. He shares how to align sales and marketing as step zero, the future of account intelligence with generative AI, and why shifting from MQLs to MQAs is essential.    But that’s not all—Steve dives deep into the power of ABM in lifecycle marketing campaigns, AI-driven personalization, and a fresh approach to measuring ABM success.    If you're looking to refine your ABM strategy to meet the evolving needs of your buyers and drive revenue growth, this episode is a must-listen. 🎧 Check it out here: https://bit.ly/4dQjkt0    #B2BMarketing #ABM #GrowthHacking #MarTech #SalesEnablement 

Agencies need to change their belief system by moving towards a revenue and pricing model that is more efficient, transparent, utilising repeatable products to provide maximum value. This was the subject of the podcast conversation with Brent Trimble at Kantata. Other topics we covered: The shift towards selling value. Why disruption is a friend, not a foe. How AI plays a role in this change. Top-down program development and productisation. The hybrid revenue model and its impact on the client engagement model. https://lnkd.in/eb4cJeNH

This episode of the Revenue Enablement Society podcast Stories From The Trenches features Tim Riesterer, Emblaze's Chief Research Officer, and Christopher Kingman M.S. of the RES board, sharing their observations from the Emblaze conference earlier this month. Tim and Chris delve into details about insights and practical strategies shared by speakers and panels on integrating enablement. They also discuss the undeniable impact of strategic enablement when it aligns perfectly with company revenue objectives. You'll hear their insights on: 👉 The digital transformation in Sales 👉Enablement driven by initiative 👉The role of AI in sales coaching 👉The critical role of customer feedback 👉The evolution of sales discovery Click the link in the comments to listen or subscribe on Apple, Spotify or Google! #salesenablement #revenueenablement

Get ready for an engaging podcast with Christopher Kingman M.S. of RES and Tim Riesterer Emblaze, where collaboration is the name of the game! 🚀 In this upcoming episode, unpack key learnings from the recent Emblaze conference, highlighting how enablement serves as the ultimate solution engine in today's fast-paced business landscape. Tune in for insights you won't want to miss! Join us as they delve into the latest industry insights, strategies, and game-changing ideas that are shaping the future of sales enablement. Don't miss out on this dynamic collaboration! 🔥 #SalesEnablement #Partnership #PodcastSuccess

Save the date! 13th June. So looking forward to this one. Hot on the heels of my interview on the hit podcast Add To Cart with Nathan Bush, we've been asked to share more. This time the Founder Dr. Thilo Pfrang will join myself and Nathan as we share more + give a demo of how it works. If you are in eCommerce and want to add the latest in AI + Behavioural Science to your platform come along and learn more. We're optimised when you have 100K+ visitors to your eCommerce store each month. Will be fun and powerful to share the results live. We're getting up to 20% increase in net revenue for eCommerce clients on top of what you are already doing! Today understanding the brain is your business. Let's nudge! See you there. behamics #behaviouraleconomics #behaviouralscience #retail #eCommerce #CEO #CMO #Founders #Fashion #luxuryfashion #marketplace #digital #nudge

🎙️ New Episode Alert: Selling with ASA Podcast! 🚀 https://lnkd.in/gnHe2E2W Dive into real-world examples that highlight the power of understanding customer behavior and leveraging data to boost your sales results in the second episode of Selling with ASA. This week, we're exploring how our AI Sales Associate is transforming retail businesses, making smarter sales, and driving growth like never before! Tune in to discover actionable insights and strategies to elevate your retail game. #SellingWithASA #AISalesAssociate