Octane11’s Post

It is critical to evaluate the performance of your messaging and content regularly. At MarketLauncher, Inc., we use HubSpot to track how emails perform to ensure we meet forecasted goals. Regular analysis surfaces intel that shows what is performing, what isn’t, and content that may need some tweaking.  We talk about this more in our blog “Data and the Art of the Pivot.” Have a look. https://lnkd.in/gmZrRgW #PredictableSalesPipeline #IntelligentOutboundSales #B2BSales #ComplexSales #DataDrivenSales #ExpertsYouCanTrust  

Tired of forms that ask irrelevant questions? HubSpot’s new Conditional Logic Forms can change that. Imagine this: A potential customer shows interest in one of your products, and instead of asking them everything under the sun, your #form dynamically adapts to ask only the most relevant questions. It’s personalized, efficient, and leads to more targeted data for your sales team. A win-win for everyone! Aptitutde 8's Bree Shockley-Nagel explored this new beta. You can read all about it here: https://lnkd.in/gMp7cQ_F #HubSpottipsandtricks

In 2022, R&D scientific software provider Dotmatics selected Discern to improve sales pipeline visibility. However, the team realized Discern’s capabilities could be extended to include marketing insights. Today, Discern consolidates data from multiple marketing sources in order to help Dotmatics track campaign performance and measure the ROI. Sarah Walsh, Head of Marketing Operations at Dotmatics explains, “Instead of having to look at multiple dashboards in Salesforce and 3 different campaign systems, we can see everything from one page in Discern.” As a result, Dotmatics can allocate resources to the highest converting programs in order to optimize campaign spend. Click to read the full case study: https://lnkd.in/esXG79EY #marketingroi #marketinganalytics #marketingcampaign #marketingplanning #marketingoperations

Adding new tech to your lineup this year? Sureshot can integrate all your tools and enable you to control how data is received, shared and used throughout your enterprise! https://bit.ly/3rUv8HX #B2BMarketing #CMO #DigitalMarketing #MarketingOperations #Martech

This is the number 1 reason med tech companies struggle to grow. They don’t know what problem their tech actually solves for people. Like many businesses they are focussed on the solutions they provide, and not the problems they solve. And they certainly can’t communicate that solution in a funny, memorable, or at least stand-out manner. Because of the focus on the solution. They need to learn to speak to the customer directly, through emotion, and not rational reasons to buy a product. It might not feel like the place to start, but that's why so many people get it wrong. Starting with the message or position allows the marketing and sales strategy to reveal itself. Get that strong, emotional hook right in your messaging, rather than trying to shoehorn a load of cliches into a load of standard marketing tropes. Then we can worry about your CRM systems and processes and user adoption. Solve for your customer, and solve the actual problem, not what you might think is the problem. Connect emotionally with your customer and you’ll be in the 1% of med tech companies with powerful marketing.

🌟🚀 Exciting News! 📢✨ I've just published a new article on using Zapier for ESPY phone validate automation! 📱🔄 Discover how you can streamline your process from setting up Google Forms 📝 to updating Google Sheets with validated data 📊✅. Check it out and let me know your thoughts! 💬👇 #Automation #Zapier #Productivity #TechTips #Innovation https://lnkd.in/dBQiJ3r7

From seamless customer journeys to easy customization, HubSpot goes beyond a marketing tool. Discover its versatility and simplify operations. Unleash its potential without coding hassles! Empower your team with comprehensive training for easy HubSpot management. And navigate confidently with assessment services from trusted partners like Wendt Partners. Learn more in the recap of our latest web event! https://hubs.ly/Q02mNhjs0 #HubSpot #DigitalMarketing #BusinessTransformation #MarketingMagic #WendtPartners

Are you in Digital Marketing and looking for quick ways to boost conversions on your website? 🚀 If so, I’ve got a 2-minute video that can help you achieve that! 👉 Take a quick break & check it out below! #DigitalMarketing #WebsiteOptimization #Conversions #MarketingTips

From seamless customer journeys to easy customization, HubSpot goes beyond a marketing tool. Discover its versatility and simplify operations. Unleash its potential without coding hassles! Empower your team with comprehensive training for easy HubSpot management. And navigate confidently with assessment services from trusted partners like Wendt Partners. Learn more in the recap of our latest web event! https://hubs.ly/Q02mNnJY0 #HubSpot #DigitalMarketing #BusinessTransformation #MarketingMagic #WendtPartners