OCOA - Curly Hair Care’s Post

Congratulations to Beautycounter celebrating it's 11th Anniversary today. When you truly understand what Beautycounter is all about – innovation, pioneering, transparency, responsibility– it’s so easy to celebrate! Beyond proud of this company who created a movement to change an industry unlike any other. Shaking up an industry to demand for stricter guidelines that directly impact the health of all is an understatement. Cheers to the future as we are just beginning to make the impact that we are set out to do. Brief Overview of some of the last 11 years highlights: ✅Rocked an industry to its knees while coining and introducing the term "CLEAN BEAUTY" ✅Offered thousands of women/men jobs jobs providing stay-at-home opportunities during COVID both in the USA/Canda ✅Certified BCorp. ✅85 Industry awards ✅ 350,000 Product Reviews of 5 ⭐️ reviews ✅ EWG verified ✅We recently increased our Never List™️ to almost 2900 questionable and harmful ingredients prohibited from use in our products ✅Fought tirelessly to have the passage of MoCRA, the first federal bill regulating the personal care industry since 1938! ✅Passage of 14 state laws, banning known toxic ingredients and creating safer work environments ✅Assisted Canada to update its CEPA regulation https://lnkd.in/g96gT9Gg Cheers to you #Beautycounter!

With hand on heart this product is a game changer in both its innovative texture and results.

What an absolute pleasure spending time yesterday, moderating a panel at Reed Gift Fair at ICC Sydney. Our topic was How To Embed Sustainability into Your Business and Brand, and the incredible panel consisted of: *Sasha Titchkosky, Co-Founder and CEO, Koskela *Jane Cox, Managing Director, Porter Green *Cintia Rodrigues, Owner, Tea Trees Eco Ware *Esther Bailey, Heads of Systems Transformations, APCO My job was made so much easier by having 4 inspirational women to interview, who all passionately and actively support sustainable practices in their businesses. We were thrilled to share so much valuable content with the audience. The key take outs were: *Start with something small and manageable that you can do consistently in your business. You don't need to single-handedly change the world, but if everyone makes some small changes we will undoubtably shift the dial. *It doesn't have to be expensive to introduce sustainability into your business. Assess everything from where you bank, have your super, or the suppliers you use and their own practices, to see how you can action change. *Communicate your priorities and pillars to your customers as many are looking to work with sustainable brands. In many instances despite costs increases to implement sustainable practices, customers were happy to pay more as they valued this pillar - but they have to know the value you are offering so make sure you articulate it clearly! #sustainablebusiness #timeforchange #sustainbility

Can David still beat Goliath? I spent most of my corporate life working on brand and product development with “Goliaths” in beauty. I took the conscious decision to step outside of that when I went solo, focusing on the power of words to tell stories for much smaller businesses. In the last five years, I’ve only been tempted back into brand creation and product development on less than a handful of occasions. Working with Jonathan and Antonia and the team at Nursem is one of them. It has everything I love in smaller brands: incredible people, great heart, amazing products that work, and a story worth telling. Thousands of nurses around the UK and beyond have received Nursem Promise packs from every purchase. It was also a chance to work with Paul Tomlinson again after many years working together on No 7. We all worked on Ultra Caring Body Balm, which India Knight described as “a dream on super-dry skin”. Not going to disagree with her. Still got that little rush of excitement of seeing something I’d been involved with in the press and on the shelf. So now this little David of a product needs some help. It’s nominated, along with the incredible hand cream, in the Style Beauty Awards. It’s up against brands such as Nivea, Dove, and Dermalogica. Definitely Goliaths in comparison. All great products, but I challenge you to find one with more heart behind it. If you didn’t catch Jonny and Antonia on Holly Tucker MBE Conversations of Inspiration recently, then listen to that and you’ll hear what I mean. Or go back and watch them on Dragon’s Den. I know they’d love you to try the product yourself. But if you happen to be on the Style Awards voting for something else and not sure what to vote for in the Body or Hand section, perhaps you’d consider giving them your vote. And let’s see if David can still triumph. Link in comments in case you’re itching to get voting now. #brandstorytelling #challengerbrands #stylebeautyawards24

This #InternationalDayofHappiness, let's highlight how #TrustedBrands spark joy to our lives! ✨ Celebrate with us the brands that make every day brighter. Find out more: https://shorturl.at/jmEX5

🌟 Reimagine the Beauty Industry with Us! 🌟 JOIN THE MOVEMENT ✊🏽 The time is NOW to transform the beauty industry and harness the power of our culture and community! Latinas in Beauty is rallying together to elevate Latine beauty brands and professionals, making the Brown Space Opportunity an undeniable force. Latine-founded beauty brands are already shaping our world, reflecting the rich diversity and traditions that make our culture shine. From our music to our food, our influence is everywhere—and the beauty industry is no exception. ✨ Did you know? The Latine community outspends their peers by 30% on beauty products! 💄 That’s why it’s time for the beauty industry to invest in the incredible potential we bring. We’re calling on YOU—beauty enthusiasts, CEOs, entrepreneurs, and allies alike—to stand with us. Pledge your support for Latine beauty brands and professionals, and let’s create a more inclusive future together. 💪🏽 When you sign our Pledge for Equity, you’ll join hundreds of Latines and allies who are committed to: 👩🏽🎨 Amplifying Latine beauty creators 💼 Elevating Latine leaders in corporate spaces 💰 Supporting Latine-owned brands through funding and shelf space 🎨 Increasing Latine representation in beauty campaigns As a token of appreciation, when you sign the pledge, you’ll receive our Latinas in Beauty Badge—a symbol of your commitment to equity in beauty. Are you ready to make a difference? Add your name, share your resources, and become part of this transformative movement. 🔗 Sign the pledge today and claim your badge: [link in bio] Together, we’ll shape a brighter, more inclusive future for beauty. 💫 #LatinasInBeauty #PledgeForEquity #LatineOwned #LatinaCreatives #BeautyWithPurpose #InclusiveBeauty #BrownSpaceOpportunity #AmplifyLatineVoices #LatineBeautyMovement #BeautyIndustryTransformation #LatinePower #LatinasInLeadership

🌟 Join the #LatinasInBeautyPledge Challenge! 🌟 We’re excited to announce the launch of our first challenge, the #LatinasInBeautyPledge Challenge, and we want YOU to be a part of it! 💄✨ This challenge is about celebrating the beauty journeys of Latinas, highlighting the obstacles we’ve overcome, and showing why equity and representation in the beauty industry matter. How to Participate: Record a video sharing your personal beauty story—talk about your challenges, successes, and why you signed our Pledge for Equity. 🎥 Post your video on LinkedIn, Instagram, or TikTok and tag us: LinkedIn: @latinasinbeauty Instagram: @latinasinbeautyofficial TikTok: @latinasinbeauty And don’t forget to use the hashtag #LatinasInBeautyPledge! Nominate and tag 3 fellow Latinas in the beauty industry to share their stories too. Let’s inspire each other and amplify our voices! 💪 Upload your video to this Google Drive folder so we can feature it in future promotions: Google Drive Link 🔗 Deadline: October 10th. Let’s work together to build momentum for equity, representation, and inclusion in the beauty industry! 💖🔥 #LatinasInBeauty #LatinasInBeautyPledge #LatinaEntrepreneurs #LatinaProfessionals #EmpowerLatinas #ResilientLatinas #BeautyIndustryJourney #LatinaBeautyChallenge #LatinaLeaders #BeautySpotlight

Reflecting on our dynamic insights session…     We brought brands and industry colleagues together at Outernet London to explore the risks of underestimating the power of live experiences in maintaining a brand’s cultural relevance.       Our Managing Director, Louisa O'Connor was joined by Natalie Duvall and Clara Biu in a dynamic panel discussion, hosted by our Client Services Director, Natasha Broady where they shared key learnings and tips on how to maximise ROI in a challenging brand landscape.      Insights revealed that cultural relevance is driven by live experiences that:      ➡️  Fuel authenticity to build TRUST - 70% of consumers say they would spend more with authentic brands     ➡️  Cultivate community to build CONNECTION       ➡️  Stimulate emotion to build MEMORIES - 80% of UK and US consumers find that physical experiences create more lasting memories compared to physical products    Most importantly, culturally relevant brands are 2.6 times more likely to experience profit growth. Therefore, by not investing in live experiences, brands risk jeopardizing their success and legacy.       Thank you once again to our amazing partners Outernet London, Ginger Jar Food, Insert Productions and Amarante for helping bring our creative vision to life.       Long live the experience era!        #brandexperience #culture #insights  #seenpresents

You can't 'force' community. It was amazing to sit down with Colette Laxton of The INKEY List | B Corp during the CEW UK Beauty Tech Summit to talk about everything 'brand community'. Colette and The Inkey List team have done some incredible community-building work. But she's right when she says that brands can't simply decide to become 'community-led'. It has to be natural. It has to be an organic process at the beginning. And that starts when your customers evolve from simply buying your products to having a genuine love for your brand and the things you stand for. Once those people come together, that's a brand community - and that's when the magic starts to happen. Do you agree that community needs to happen naturally and what are your experiences? Let me know in the comments... #brandcommunity #communitybuilding #ecom #dtc #inkeylist

Craft a Lasting Legacy: Your Brand's Impact at The Selma Jubilee Experience a defining moment for your brand at The Selma Jubilee, a festival that offers more than entertainment – a chance to be indelibly inscribed in the chronicles of cultural heritage. By becoming a sponsor, you're not just contributing to an event; you're building a legacy. This festival is a chapter in a cultural story where your brand can play a key role in shaping the narrative. It’s where your brand's involvement becomes synonymous with support for arts, culture, and community empowerment, creating stories and experiences that will be remembered and retold for generations. In this cultural saga, your brand becomes a legacy builder. This event provides the backdrop for your brand to make a lasting impression, to create moments that resonate with people, and to be part of a movement that transcends the event itself. It's a chance to align your brand with values that matter, to make a statement that goes beyond the conventional, and to create a legacy that is both meaningful and enduring. Are you prepared to leave a lasting legacy with your brand? Connect with me to discuss how you can make a historical impact at the Selma Jubilee. 📧 [email protected] | 📞 404-704-4014 #BrandLegacy #CulturalHistory #SelmaJubilee2024