How do you bring more exceptional, diverse talent Into the industry? Rewrite the path into advertising! For years, the most direct path to a great creative gig in the ad industry has involved costly portfolio schools + secondary degrees that cater to privileged people from specific backgrounds. Not surprisingly, the result has been a lack of diversity in our industry. With this in mind, our award-winning creative leaders, Sam Bonds + Tom Demetriou, imagined an entirely new approach grounded in real-world experience, which led to the launch of BarkleyOKRP’s Creative Accelerator program. This wildly successful program allows aspiring creatives to join the agency, not as interns, but in a salaried year-long training program that provides core craft and strategic skills, mentorship, and support in gaining full-time employment (often with BarkleyOKRP). Join us to discuss solving the diversity issue once and for all and see if a program like BarkleyOKRP’s could be right for your agency on Tuesday, May 14, at 10A ET. #ModernConsumer #CreativityDemandsDiversity #BigIndie Stream it for free when you register: https://lnkd.in/gHhWH3rW
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My first marketing job was back in LA in 2010. I interned for a cool product placement agency a few minutes from my house. Yes, we worked with major studios and put on big brand events, but here’s what I remember most: - 🎬 Scouring books & scripts, looking for placement opportunities (“Hey Robin - have you heard of The Hunger Games? Not sure, but it seems like it might go somewhere…”). - 🎮 Trying to figure out what a virtual good was and how anyone could actually charge, let alone MAKE, real money on a branded item in a video game. #nftbeforenft - ❤️ The kindness and mentorship from Devery Holmes and the entire team at Spark Alliance Marketing. I was young, naive, and had no idea what it took to be a good marketer, let alone a real working “adult.” I’ll never forget sitting down at my manager’s gigantic corner desk, pondering what my future could hold. She didn’t ask me what I had learned in school or to solve a case study. She asked what I liked to do and what kind of life I wanted to lead. Between fielding fire drill phone calls and questions from major film studios, Devery took the time to to tell me about her family. She shared the triumphs and hardships of being the president of her own company, and how she balanced work with making time for her community and passions. Each day she showed me how to truly support a team (even the teeny college intern), build an inclusive environment, and get good work done. I had no idea then, but this would become the foundation for my leadership style. It’s been almost 15 years, but those lessons are still fresh in my mind. I’m eternally grateful to have had such an exemplary leader to look up to, and hope that I have brought even a smidge of that magic to my teams and advisory companies across the country. Thank you, Dev, and to everyone who has trusted me to lead. I learned from the best, and can’t wait to share more with you all. #marketingleadership #leadershipcoaching #teamdynamics #originstory #istilldontgetvirtualgoods #gratitude
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Executive Director at Westlife Foodworld Limited (McDonald's India - West & South) | Transformational Leader | Technology & Sports Enthusiast
"Anything that is in the world when you're born is normal and ordinary... Anything that's invented between when you're fifteen and thirty-five is new and exciting and revolutionary... Anything invented after you're thirty-five is against the natural order of things." - Douglas Adams, Author of Hitchhiker's Guide to the Galaxy This quote prompted me to reflect on my interactions with the summer interns at Westlife Foodworld Limited and reminded me of my early days at the company. The invaluable lessons I learned back then still guide my decisions today. The first years of one's career are not just about learning the job but about absorbing the essence of the organisation. This is when people are most receptive to new ideas, most eager to prove themselves, and most likely to form lasting impressions about their chosen field. Today, young professionals are reimagining the concept of "paying their dues." They want to be part of an inclusive, empowering environment from the get-go, one that values their input and helps them learn lessons they can carry throughout their careers. In essence, rethinking the early career experience is not only an investment in our company's future. It's about creating a symbiotic relationship where young professionals can thrive and contribute meaningfully from day one. It's also about nurturing talent that can go out into the world and become leaders. Do you have any fond memories of your early days at work? #Mentorship #CareerGrowth #LeadershipDevelopment
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Come on this journey with me 👋🏽. As a wee undergrad 🐣 at Sarah Lawrence College, I landed my *dream* internship at Sesame Workshop. I didn’t fully know what I'd signed up for — I just knew Elmo was involved and that was enough for me. I used to play “Sunny Days” on repeat in my dorm (ask my roomie, Sara García-Miles). 🙈 Fast forward to senior year, and I knew with certainty that I wanted to be a part of this iconic organization that was using media, humor and deep #research to make a difference in people's lives, globally. Not entirely meaning to, I found my way into #marketresearch. First on the education and research team led by humans that I'm forever grateful to — Rosemarie Truglio, PhD, Jennifer Kotler Clarke, Natalie Golub + David Cohen. 🙏🏽 Then brand strategy with 👑 Sherrie Rollins Westin, Suzanne Duncan, Diana Polvere, Jill Crane, Samantha Kennedy, Charlotte Bertz, Giao (read "Zow") Roever, Kealan Cazares Casey, Kathryn Harvey + Meredith Bissu Jacobson. These women shaped my appreciation for the power of good research to tell a compelling story. A decade and a half later, I find myself at a similar intersection between information, research and #storytelling. Although my background includes traditional quantitative and qualitative market research, qb. consulting is not a market research firm. Our approach to #stakeholderengagement pulls from #humancentereddesign (🙏🏽 New York University, NYU Gallatin, UNICEF + mostly Despina Papadopoulos + chris fabian). We’re not approaching community members as study subjects, but as human beings who are core to solutions design and implementation. You may have seen our Stakeholder Engagement that Doesn’t Suck report. The response we received was so heartwarming and encouraging, including: “This is the thought leadership we needed in this area”, “F*** BUSINESS AS USUAL”, “Moving away from transactional stakeholder engagement to a kind that focuses on curiosity and cultivating long-term relationships”, “This new whitepaper that aims to make stakeholder engagement human again”, + a favorite by Alison Taylor: “qb. consulting have reimagined a more inclusive, thoughtful and empowering way to work with stakeholders, that really gets to the heart of what this is all supposed to be about, and that puts people back at the heart of sustainability efforts. This is critically important, because it has never made sense to approach sustainability as a top-down, directive effort. To work, it needs to include everyone.” Our approach to #ethical, #inclusive stakeholder engagement was even featured in Harvard Business Review and in Alison’s new book, Higher Ground (I’m not freaking out… yes, I am 😭). So we decided to take it on the (virtual) road. Here's your invite you to the 1st of a series of chats: "Why Traditional Market Research Comes Up Short" with Sam Hartsock, Dylan Siegler (GreenBiz Group) + Melissa Hanson (Nautilus Solar Energy, LLC). RSVP → https://bit.ly/3v9X2BR
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Clinical Professor at NYU Stern School of Business, lots of other hats, even more opinions. Author of Higher Ground: How Business Can Do the Right Thing in a Turbulent World, Harvard Business Review Press, February 2024.
The cofounders of qb. consulting, Noemí Jiménez and Sam Hartsock, are doing amazing, cutting edge work on sustainability strategy and stakeholder engagement, and you all need to hear more! Not only that, but they are both regular speakers to my MBA and undergraduate students, who are always thrilled and inspired to hear about their work and the story of qb So, join this webinar!! 👇👇👇👇👇
Come on this journey with me 👋🏽. As a wee undergrad 🐣 at Sarah Lawrence College, I landed my *dream* internship at Sesame Workshop. I didn’t fully know what I'd signed up for — I just knew Elmo was involved and that was enough for me. I used to play “Sunny Days” on repeat in my dorm (ask my roomie, Sara García-Miles). 🙈 Fast forward to senior year, and I knew with certainty that I wanted to be a part of this iconic organization that was using media, humor and deep #research to make a difference in people's lives, globally. Not entirely meaning to, I found my way into #marketresearch. First on the education and research team led by humans that I'm forever grateful to — Rosemarie Truglio, PhD, Jennifer Kotler Clarke, Natalie Golub + David Cohen. 🙏🏽 Then brand strategy with 👑 Sherrie Rollins Westin, Suzanne Duncan, Diana Polvere, Jill Crane, Samantha Kennedy, Charlotte Bertz, Giao (read "Zow") Roever, Kealan Cazares Casey, Kathryn Harvey + Meredith Bissu Jacobson. These women shaped my appreciation for the power of good research to tell a compelling story. A decade and a half later, I find myself at a similar intersection between information, research and #storytelling. Although my background includes traditional quantitative and qualitative market research, qb. consulting is not a market research firm. Our approach to #stakeholderengagement pulls from #humancentereddesign (🙏🏽 New York University, NYU Gallatin, UNICEF + mostly Despina Papadopoulos + chris fabian). We’re not approaching community members as study subjects, but as human beings who are core to solutions design and implementation. You may have seen our Stakeholder Engagement that Doesn’t Suck report. The response we received was so heartwarming and encouraging, including: “This is the thought leadership we needed in this area”, “F*** BUSINESS AS USUAL”, “Moving away from transactional stakeholder engagement to a kind that focuses on curiosity and cultivating long-term relationships”, “This new whitepaper that aims to make stakeholder engagement human again”, + a favorite by Alison Taylor: “qb. consulting have reimagined a more inclusive, thoughtful and empowering way to work with stakeholders, that really gets to the heart of what this is all supposed to be about, and that puts people back at the heart of sustainability efforts. This is critically important, because it has never made sense to approach sustainability as a top-down, directive effort. To work, it needs to include everyone.” Our approach to #ethical, #inclusive stakeholder engagement was even featured in Harvard Business Review and in Alison’s new book, Higher Ground (I’m not freaking out… yes, I am 😭). So we decided to take it on the (virtual) road. Here's your invite you to the 1st of a series of chats: "Why Traditional Market Research Comes Up Short" with Sam Hartsock, Dylan Siegler (GreenBiz Group) + Melissa Hanson (Nautilus Solar Energy, LLC). RSVP → https://bit.ly/3v9X2BR
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Caitlin's handbook to winning campaigns is a great read, with advice from experts in different departments of real winning campaigns. (Myself included!) I recommend a download to have the Campaign Manager's Toolbox at your fingertips. #notanad #justagreatread ;)
I help campaigns identify the strategies that win elections. | Google PMP | Author of Ancient Wisdom for Modern Campaigns
How do you measure the performance of your volunteers and staff? Have you been surprised when investigating an overperformer, only to find out they fudged their numbers? Maybe they were just a bad actor, but also maybe your goals were too aggressive, your incentives were too connected to that goal, and your treatment of those who failed to hit their goals was too strict. Here's a few things you can do to improve your doors numbers without requiring minimum doors: 1. Hold skill-building workshops: Take a day off of door-knocking to train your folks. This will make your staff more efficient and effective, while improving their long-term viability as a staffer in the industry, and their loyalty to your campaign. 2. Allow for flexible scheduling: Sure, there is a prime-time for door knocking, and there's no changing the date for your super-saturday, but everything else is up in the air. But simple changing from asking staff to sign up for their shifts rather than assigning shifts to them can make a big difference. 3. Foster mentorship and peer-to-peer training: We all know that buy-in the a big deal. If your staff are here just for the pay check, you're going to have a bad time. Intra-team mentorship and training is a great way to build team cohesion, while allowing staffers who excel to help those who are falling behind. 4. Group strategizing and retrospective: Regularly hold meetings to discuss what strategies have worked for team members and what didn’t, encouraging a culture of learning and adaptation. Want to build a better team? Check out the free guide written with the help of my friend and one-time intern Madisyn Pettit. Download here: https://lnkd.in/em9dD7jm As a side note, if you're considering out-sourcing your field work, Madisyn works for Patriot Grassroots, which is the company I'd hire. #notsponsored #justagreatcompany
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Without a supportive team, everything else fails 😳 I took a bold step and downed tools for four whole weeks, leaving my two-person marketing team to hold the fort… And let’s just say, they didn’t even need me. Before I left, I made sure they had everything in hand and knew they could work things out together. I’ve been lucky to see firsthand just how incredible my team is, and I wanted to give a special shoutout to the backbone of our team Marissa Brown and our amazing summer intern, Autumn Golledge. Marissa, as always, has been my go-to support blanket whenever I’ve needed it. Her dedication and expertise continue to impress me, and I’m so grateful to have had her by my side from the very beginning of my marketing journey. 🥰 And then there's Autumn. She’s only been with us for a short time, but she’s already been smashing it out of the park. From the moment she started, she’s been a fast learner, picking up everything with ease and bringing fresh energy to the team. ✨ It’s not often you come across someone who can dive in so quickly and make an impact right away, but she’s done just that without my support. This whole experience has been proof in what I’ve always believed: without a supportive team, everything else falls apart. Having people you can rely on, who step up and deliver when it counts, is what makes everything else possible 🥰 #Grateful #TeamSupport #MarketingTeam #Trust #Leadership
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Due to Human Behaviour for IR may be I've been an HR since life. I take HRs as actors, natural psychological assessors, necessary influencers who promote discipline, are of the people, for the business and by the people.
🍔👶 Burgers and Babies: A Lesson in Early Career Development! 👩💼👶 👶 Early Career Development Highlights: Chief Cuteness Officer: Mastered the art of melting hearts with an irresistible smile and those adorable baby giggles. Who needs PowerPoint presentations when you've got pure charm? Chief Executive Nap-Taker: When it comes to power napping, this kiddo could teach CEOs a thing or two about efficiency and productivity. Move over, corner office—the crib is where the real magic happens! Burger-Flipping Apprentice: Forget internships—this little one's got hands-on experience in the fast-paced world of fast food. Who knew teething toys could double as burger flippers? Burger Connoisseur: Developed a refined palate for burgers before even mastering solid foods. Talk about starting young! Chief Cheerleader Officer: With a smile that could light up a room (and maybe even rival the golden arches), this kiddo's positivity is infectious—a true asset in any workplace. Early Career Beginnings: From balancing burgers to burps, this kiddo has already gotten a taste of the working world—literally! 🍼💼 Future CEO Material: Who needs a corner office when you've mastered the art of the high-chair hustle? This kiddo is destined for greatness! Celebrating the Unconventional Experience: Let's embrace the diverse backgrounds and experiences that shape our workforce, whether it's a seasoned professional or a burger-babbling baby. Authenticity in Experience: Whether it's flipping burgers or changing diapers, every experience shapes us into the professionals we are today. Let's honor the unconventional paths that lead us to success. Nurturing Future Talent: It's never too early to start grooming the next generation of professionals. How can we create inclusive workplaces that support working parents and their families? 🎉👶 📝🍼💼 #WorkLifeBalance #FutureCEO #FutureLeader #FamilyFriendlyWorkplace #EarlyCareerDevelopment #WorkLifeIntegration #FutureTalent #HRInitiatives #InclusiveWorkplaces #WorkingParents #ProfessionalDevelopment #ParentalSupport #DiversityandInclusion #InclusiveCulture #AuthenticLeadership #CareerDevelopment #PositiveWorkplaceCulture #EmployeeEngagement #TeamSpirit #LearningandDevelopment #SkillBuilding #WellnessAtWork #HealthyWorkplace #HR 🚀🍔
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With over 1,000+ students mentored, I've seen Gen Z making a huge difference at companies. I’ve witnessed at Yellow Summer how they are not just adapting to the workforce but actively shaping it. Here’s what I’ve observed: ➡️ Collaboration is Their Superpower: Watching our students collaborate at Yellow Summer is a fresh sight to see. They bring out the best in each other, whether they’re working side by side or across a screen. Teamwork isn’t just a skill for them—it’s a part of their routine. ➡️ GenZ is Curious: When I talk with our students, their curiosity is contagious. They constantly ask “why” and “how,” and it’s this drive to understand that pushes us all to think differently. ➡️ Tech-Savvy from the Start: At Yellow Summer, I’ve noticed how effortlessly our students navigate technology. They’ve grown up with it, so whether it’s coding, creating digital content, or mastering new software, they do it seamlessly. ➡️ Purpose Over Paycheck: What really stands out to me is how much Gen Z cares about purpose. At Yellow Summer, we focus on this by guiding them toward roles that align with their values. It’s inspiring to see them focusing on thier growth and learning over a paycheck. ➡️ Flexibility is Important: I’ve noticed that flexibility is a big deal for Gen Z. They aren’t tied to the old 9-to-5 mindset. Whether it’s remote or office work, flexible hours, or finding that perfect work-life balance, they make it work. Gen Z isn’t just the future—they’re making an impact right now, and I’m proud to be a part of their journey at Yellow Summer. How is Gen Z shaking things up in your organisation? #GenZ #YellowSummer #WorkplaceInnovation #FutureOfWork
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Incoming International Marketing Intern @ Universal | 4A's MAIP 2024 Fellow | M.S Digital Social Media @USC Annenberg
Summer of transformation (1/2) 🌳 Guess who can now sing "and when I'm back in Chicago" and actually mean it ;) I love LA, but spending ten days in a city that feels so "city" made me feel alive! This May, I was selected to join a distinguished cohort of students from USC Annenberg School for Communication and Journalism for the Chicago Maymester, an immersive professional experience in the Windy City. From speed walking in the Loop and morning lobby debriefs to family-style pizza and group manifestations, this trip ranged from stimulating to wholesome. What kind of strategist would I be if I didn't summarize the key learnings? 🔑 How to learn multi-dimensionally: Exploring a breadth of industries including music, sports, news, radio, and PR in a short span can seem overwhelming. We often gravitate towards our core interests and limit our attention elsewhere. I made a conscious effort to give equal attention to every area, and I was pleasantly surprised by how much each one enriched my perspective on my core passions of advertising and entertainment. 🔑 How to ask good questions: I am certain the formula for good questions is being prepared with context + active listening + predicting white spaces that everyone might benefit from + my own POV + succinct articulation + confidence! 🔑 How to take up space: Imagine speed-dating, but instead, you're visiting companies, learning about them, listening, and networking! This experience pushed me to make myself be seen and heard in professional settings and realize that space isn't scarce. There is enough room for my colleagues and me to gain value! I'm grateful to the teams at all our company visits at FCB Chicago, Golin, Weber Shandwick, NewsNation, Grubhub, Wasserman, Big Ten Network, Kevin Pang, Chicago Bulls, Chicago Blackhawks, Octagon, Flowers Communications Group, McDonald's, WBEZ Chicago and the Obama Foundation for creating such enriching learning interactions. A big thank you to Fred Cook, Melanie Scherenzel-Cherry, Mike Ploszek, and Katy Kelly for organizing a wealth of insightful company visits. And finally, a big shoutout to the whole group for being superstars—you all shine so bright ⭐ #chicago #uscannenberg #networking #fighton
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