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One thing about me: I LOVE BIGG BOSS! Another thing about me: I find Anil Kapoor absolutely adorable; an elder who would have been absolute fun to have in our own families. But their partnership seemed a bit off! On the face of it, there is nothing common between the two, as Viren Razdan would agree. A simple, straight-forward, fun, chachu in a controversial show that is pushing you to do the worst! His brand image has been of a trustworthy and authentic personality, like Ripal Chopda highlights. Something that may or maynot be true for the reality show! On the other hand, there is one common aspect that can beat all the contradictions -- both are highly entertaining as #JagdeepKapoor quips. Lloyd Mathias also has an interesting view to support this strange but seemingly successful partnership. What are your thoughts? Is Sweet Anil 'Chachu' the right fit for Bigg Boss OTT 3? Viacom18 Media Private Limited #anilkapoor #biggboss #biggbossott3 #advertising #brandimage #branding #marketing

TVB Plus announced its upcoming reality physical competition series, " Mr. Wild Live !". Set to premiere in Q3 2024.     Gruelling Competition: " Mr. Wild Live !" features an intense battle among 24 contestants in top physical shape, with only one claiming the title. Contestants will be undergoing a variety of challenges to test their physical capabilities. Engaged TV Viewership:  With live voting via myTV SUPER, viewers are not just watching but actively participating in the show. TVB Plus provides brands a distinctive chance to engage with the interaction among contestants, producers, and the audience. Prolonged Brand Visibility:  Over its three-month duration, the show offers an unmatched opportunity for enhancing brand exposure to a broad and varied audience. Custom interactive emojis are also available to amplify the brand’s impact and audience engagement.    Significant Social Media Impact:  This show has a high potential for going viral on social media, offering advertisers the advantage of increased exposure through this additional online presence. Active Advertiser Engagement: Advertisers have the unique opportunity to serve as judges in this live show, elevating their brand’s positioning through direct expertise and involvement TV-Mobile Synergy:  The Show’ seamlessly integrates television and mobile platforms, ensuring extensive reach and fostering active viewer engagement. Download sales deck now. https://lnkd.in/gSd4sYHn   Or contact us for more details. TVBMS Hotline +852 2805 7128 Enquiry  https://lnkd.in/gKKRxVv5

🎬 Lights, Camera, Laughter! 🎬 Ever wondered what goes on behind the scenes at a social media agency? Check out this reel to see the fun and comedy that happens during our video shoots! 😂 From unexpected bloopers to spontaneous moments, we believe in bringing a touch of humor to our work. #SocialMediaAgency #BehindTheScenes #ComedyInBusiness #VideoShoot #Bloopers #WorkLifeBalance #FunAtWork #PersonalBranding #ContentCreation #SocialMediaMarketing #DigitalMarketing #StartupJourney

The Wall Street Journal discusses the evolution of podcast advertising, and how companies are transforming their marketing strategies to mirror Hollywood studios. For its new series “’Tis The Grinch Holiday Podcast,” Amazon podcast studio Wondery has rolled out an expansive campaign that has more in common with the movie marketing playbook than the cheaper one employed by many podcast makers for the past decade and a half: bartering host-read ads and hoping for a good placement on the homepage of podcast apps. Other podcast companies are taking a similar approach as competition for listeners mounts and investors start to get serious about profitability advertising shows across billboards, streaming platforms, and the internet. Read more in the article below: https://lnkd.in/gu75AayA #podcasting #advertising #hollywood #marketing

Earlier this year, we were thrilled to announce the launch of Hooked Productions 🎥, a brand dedicated to combat sports live streams 🥊. To kick things off, we started a podcast 🎙️ where we spoke with promoters, fighters, and coaches. This has been an incredible journey for us, and it’s been a win-win situation: Benefits for them: They get to share their stories and insights with a wider audience 🌍. Benefits for us: We get to create content with some of the most interesting people in our local sports community 🤝. Our first two filming days were a huge success 🚀: 🎥 Filmed with 8 amazing guests 📅 Created 4 months’ worth of content 📱 Generated 40 short social media reels 📈 Reached 90,000 organic impressions ❤️ Received 3,500 likes Since releasing this content, we've already booked four upcoming shows , and many more exciting conversations have sparked 💬. This success motivated us to schedule two more filming days in the next few months 🎬. If you think this approach could benefit your business or want to get involved, don’t hesitate to reach out. We’d love to collaborate and help share your story! 🤩 #HookedProductions #CombatSports #LiveStreaming #Podcasting #ContentCreation #SportsMedia #Videography #videographer

A few musings from the Met Gala... And what you can learn from this event... ✅ The Met Gala = a creator's runway ✅ Every outfit tells a story ✅ Everyone can get behind a good theme ✅ Designers and celebs = powerful content creators ✅ Good in the eyes of public opinion generates massive visibility ✅ Bad in the eyes of public opinion generates massive visibility ✅ Collaborations showcase creative and commercial power ✅ A lesson in leveraging cultural moments for growth What did you learn from watching the noise around the met gala play out? Video Credit: https://lnkd.in/gAuuGjGM #MetGala #CreatorEconomy #MarketingStrategy #FashionInfluencer

A couple of days back I was just scrolling Instagram and came across a reel of a guy accepting his mistake and talking about some reality show, etc. My point here is the fact, that we get so much indulged in individuals, we root for people and friendships. - Often, we find ourselves deeply invested in the lives of individuals portrayed on reality shows/online, rooting for their success and forming connections with their reel personas. - What starts as entertainment can quickly morph into an emotional rollercoaster as we become engrossed in the narratives presented, blurring the lines between fiction and reality. - With the behind the scenes truths and the emergence of real stories, audiences are left grappling with feelings of betrayal and foolishness for believing in the authenticity of what they've watched. - In this dynamic, there are no clear victims, rather, it's the audience who bears the brunt of disillusionment, realizing the stark contrast between the projected personas and the genuine lives of those involved. - It's imperative to reflect on the broader implications of our obsession with reality entertainment, questioning the validity of our emotional investments and the impact of manufactured narratives on our perceptions. - Ultimately, it's the audience who holds the power to scrutinize, question, and demand transparency in the portrayal of reality, establishing a culture of authenticity and accountability in the entertainment industry. I think it's important to engage critically and thoughtfully, recognizing the blurred boundaries between entertainment and reality, and hoping for greater transparency and authenticity in our media consumption. #RealityCheck #Authenticity #MediaLiteracy

If Boxbollen partnering with top-tier celebs/creators & using smartphone-quality video isn't a sign to start testing UGC I don't know what is!? → Tyson Fury → Conor McGregor → Jessica Simpson → Khloe Kardashian → Bill Gates → Tom Brady The list goes on! 200M+ TikTok views later, this 'unpolished' content style is clearly a hit. Can you imagine how much these celebs have been paid? And the content is being shot on (what looks like) a smartphone!? I'm sure filmmakers will be horrified. But there is clearly a place for UGC-style content like this. What do you think? In our latest Business Anchors episode, we delve into 4 more cutting-edge marketing trends & examples in more detail. Full episode: https://lnkd.in/enSMTQfE P.S. The Co-Founder of Boxbollen (Jacob Eriksson) commented on another post I did about this recently & gave the following context; "100% intentional and part of our strategy. We have talked about this in many interviews/pods. The main reason is that we want it to feel like a family member just picked up their phone and shot it in the livingroom = UGC) = real. The opposite of a big, well lit shoot with cinematic cameras and perfect editing to music."

We'll get the most effective message to the right audience so you'll get noticed. glassrivermedia.com #releasethekreative #productioncompany #contentstrategy #contentcreator #studios #glassrivermedia #media #livestreaming #livestreamingstudio #eventsandphotography #videography