New Zealand Media & Entertainment (NZME)’s Post

🔥 TETRIS: our strategy to face the complicated media landscape. The media scenario is full of COMPLEXITY. How to create a meaningful CONNECTION with the people you want to engage? How to create a meaningful PERSONALITY and stand out from the crowd? 🌎 With our new-born unit Tourism Hub Media, we create integrated communication projects, meeting all of our customer needs, combining our expertise in the industry and our love for tourism. 📩 If we managed to catch your attention… do not hesitate to reach out and meet our dedicated team! #THMEDIA #tourismhub #medialandscape #communicationstrategy

𝗡𝗲𝘄 $𝟱𝟬𝟬,𝟬𝟬𝟬 𝗗𝗿𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗳𝗼𝗿 𝗡𝗼𝗿𝘁𝗵 𝗪𝗲𝘀𝘁 𝗤𝘂𝗲𝗲𝗻𝘀𝗹𝗮𝗻𝗱 ht Tourism and Events Queensland have just launched a $500,000 in drive campaign to spotlight North West Queensland - titled, 'It's too great to wait'. Operators are encouraged to upload their best deals to ATDW, and elevate how travellers can experience the best of Townsville North Queensland by road! The deals could offer money-can’t-buy experiences, value-add (e.g. stay five nights, pay for three), bundle several components into a deal or offer a percentage discount. View the fact sheet online: https://bit.ly/3WGTRuU

Industry Confidential Check in every issue for the unfiltered thoughts of our guest writers and contributors as they discuss the hottest topics in sports tourism. In this issue, our guest writer discusses the subject of complementarity. #pushsports #sportsbiz #sportstourism https://lnkd.in/e3DaBkce

See the upcoming trends of sports tourism and the power it contains in redefining the sports industry! 🚀 Active travel is revolutionizing sports and tourism, with more people seeking vacations that blend adventure and sports. This shift offers brands a chance to tap into the growing market by aligning their offerings with the active interests of travelers, ensuring they remain competitive in the evolving industry. Do you seek to understand how integrating tourism initiatives into your sports brand can increase engagement and growth? 🚀📈 This article is a must-read for everyone in the sports and tourism industry who is seeking innovative measures to adapt to the changing preferences of explorers across the globe! Explore how you can capitalize on the benefits of active tourism and learn from best practice examples from industry pioneers! 🔗 https://bit.ly/3T9QI6u #ISPO #ISPO24 #ISPOMunich2024 #AcceleratingSports #ActiveTourism #TravelIndustryInsights #Partnerships 

Great initiative by Uzbekistan – placing promotional videos on international airline flights. Not all countries have high-quality advertising videos. In Uzbekistan's case, this is one of the advantages of a country that systematically promotes its tourism potential worldwide. Video is the most powerful communication tool. In addition to broadcasting videos on international TV channels, placing them on international flights is a perfect strategy, as international airline passengers are the target audience for every country's tourism industry!

Any Swifties here? 🙋♀️ With Tay Tay wrapping up her Melbourne shows and visiting Sydney next, we wanted to cover the Taylor Swift Effect. It can't be denied – I think we've all felt it at some level! But here are the facts on how her tour will stimulate the Australian economy:  🎤 Research from RMIT University values the national economic impact of Taylor Swift’s Eras tour at more than $500 million with the benefits extending beyond just VIC and NSW 🎤 For the Melbourne shows alone, it's estimated that the average spend for each person attending was $900, including spending on tickets, accommodation, travel, merchandise and dining 🎤 The economic benefits of the tour could trump Australia's entire summer of cricket  🎤  It has been estimated that fans will splash out more than $60 million in merchandise sales alone 🎤 More than 10,000 international visitors are predicted to come from overseas for the tour 🎤 Extensive media coverage of the Australian leg of the tour has the potential to enhance Australia's global visibility as a tourist destination, attracting future international travellers  Amid a cost-of-living crisis, what do you think about all of the hype surrounding the Eras Tour?  #TheTaxInstitute #TTI #tax #thehomeoftax #jointhetaxconversation #taylorswift #thetaylorswifteffect

📈 Remarkable sales growth from European source markets ahead of WTM. In the run-up to the world's leading #travel #tradeshow, WTM London, we wanted to share with you some of our most interesting growth statistics, which highlight: 🌍 Rapid outbound growth rates across European source markets. 🛫 Huge rise in demand for long-haul destinations. 🇪🇺 A boost in European destinations for the top 5 European outbound markets. In a further signal that the Chinese market is recovering strongly post-pandemic, Dida registered +203% year-over-year growth in Chinese inbound visitors to Europe with the UK, France, Spain, Germany and Italy among the most popular destinations. We will be exhibiting at #WTMLondon, stand 328, Hall S3

Did you know that sports tourism is kicking its way to the top as one of the fastest-growing sectors in travel industry, according to the UNWTO? As we gear up for a year packed with mega sporting events, the excitement is palpable, and the prospects for Sports Tourism are brighter than ever! Curious to know more? 🤔📖 Dive into our latest article for exclusive insights into the booming world of sports tourism! --- Want to customize your own study? Drop us a line now [email protected] #TGMResearch #research #marketresearch #onlineresearch #sportstourism #traveltrends #BigGame #GameDay #HalftimeShow #ChampionshipSunday

Tourism is one of the essential European industries. 🛎️ If you’re already running or want to run a business in #tourism, it is important to understand the key trends and characteristics of the EU markets. Head over to #YourEurope and learn about digitalising your business, consumer rights and legal obligations for businesses in tourism. 👇 https://europa.eu/!bnhVXw

Come and join us to know more about digitalizing your business travel in GBTA SG!! #business #gbta #businesstravel #digitalization #singapore