New Zealand Media & Entertainment (NZME)’s Post

Baskin Robbins just scored ₹20 lakh worth of prime multiplex ad space through a clever barter deal with BXI! This win-win partnership shows how barter can fuel brand growth and reach new audiences. Here's the scoop: Baskin Robbins provided ice cream vouchers to BXI. BXI used these vouchers for internal transactions within their community. In return, BXI secured valuable ad space for Baskin Robbins across multiplexes, reaching countless moviegoers! The result? Increased brand visibility & footfall for Baskin Robbins! Thinking of innovative ways to market your business? Look to barter! It's a cost-effective way to gain exposure and reach new customers. #BarterExchange #BusinessGrowth #BaskinRobbins #MarketingStrategy #CreativeMarketing #WinWin #BXIWorld #ThinkBarter

Interesting data shared to the WFA by Leela Nair & the Ebiquity plc team on the explosive growth of Independent Media Agencies in the APAC region, particularly in Australia. Indeed, if Indy agencies were a network, they'd rank as the fourth largest media network by media spend volume. New business wins across the Indys surpassed all other networks in the region bar Publicis. To the Aussie media veterans in my network; What factors do you think are driving this growth? What capabilities do the Indys possess the large networks lack? What can other markets with a strong Indy presence, such as the U.K., take from this? Mediaweek Australia Mumbrella AdNews Australia B&T Unmade #media #marketing #advertising #agencylife #transformation #digitalmedia #digital #newbusiness

“Traditional vs Social Media Advertising: Who Will Win the War?” This is a question I get asked all the time. Really looking forward to discussing this topic with colleagues from across the Caribbean at a webinar jointly hosted by the CBU and CARICHAM. Registration is free so please join us on October 30, 2024 at 10:30am AST via Zoom. (The registration link is in the flyer below.) What do you think? Will social media be the inevitable winner? Caribbean Broadcasting Union | CARICHAM: The Network of Caribbean Chambers of Commerce #advertising #digitalmarketing #Caribbean

I’m thrilled to announce that Allison Demas of Media InSite, will be speaking at the highly anticipated webinar - "Traditional vs Social Media Advertising: Who Will Win the War?" This is your chance to dive into a hot topic that’s reshaping the advertising landscape across the Caribbean! Join industry experts and thought leaders as they explore the future of advertising and what it means for businesses like yours. 📅 Date: October 30, 2024   🕥 Time:10:30 AM AST   💻 Where: Zoom   Registration is FREE! (Link in the flyer below) Don't miss out on this opportunity to gain valuable insights, network with peers, and engage in meaningful discussions. Now, what's your take - will social media take the lead, or does traditional advertising still hold its ground? Be there to find out! Secure your spot now and be part of this exciting conversation! #Advertising #DigitalMarketing #Caribbean #Webinar #MediaMonitoring #Networking #IndustryInsights

The media behaviours and advertising perceptions of those in the ad industry differ significantly from the average Canadian – and those differences are skewing our perceptions of how Canadians consume media. Get all the findings from the third edition of our Ad Nation research here: https://buff.ly/3SzmLeq

Seven Network's long list of blue-chip broadcast sponsors & partners for the 2024 AFL season reflects the strong position the game is currently in. Last year the AFL reported record-breaking: - Revenue: $1.07b - Attendance: 7,475,145 fans attended H&A matches - Membership: 1,254,952 people were club members Seven’s AFL coverage reached 17 million Australians in 2023 and they’re expecting to deliver more value to brands as they extend coverage further in NSW and QLD this year. AFL Broadcast rights The AFL's current broadcast deal is worth $473 million per year and runs until 2024. The AFL signed a new $4.5 billion, 7-year deal with Foxtel and Seven Network that runs until 2031, worth $643 million per year. Seven pay huge money to secure their AFL rights and the high-demand for sponsorships helps them generate a return. Here's the 2024 Sponsor & partner list, that includes some of Australia’s biggest brands: - Toyota - McDonald's - AAMI - Harvey Norman - Bunnings - Telstra - Coles - Sportsbet - Industry Super Funds - Hostplus - CBUS - Chemist Warehouse - NAB - Asahi Beverages - Uber - OMO Ultimate - Cash Converters - Bundaberg Brewed Drinks - Colgate-Palmolive - Virgin Australia   With the help of the AFL’s IP and talent, the above brands have looked to leverage their sponsorships in increasingly creative ways.   Over the past few seasons, AAMI have set the bar with their Grand Final stunt that blurs the line between TVC and broadcast – link below in comments. #sportsmarketing #sportsmedia #sportsbusiness

Hi Media Enthusiasts 👋 It’s the first ad review in the year. And today’s ad review is a very interesting one. It’s for the food brand, Australia Lamb. Name of Ad Campaign: Generation Gap Source: https://bit.ly/3tLygao What makes this review interesting is that it highlights the gap before three generations but use what connects every generation, food to foster unity and achieve a common cause. We love this review, and we believe there are lots of ideas one can glean from it. What are your take-aways? Let us know in the comments section. #AMA #Alphabetmediaaceademy #PGCMM #PGDMM #adreview

New data from Standard Media Index shows that 2024 is off to a great start for Canadian advertising spend. Total media grew 9% in Jan/Feb 2024 over the same period in 2023. It's even better news for OOH which was 15% higher and led all media channels in growth: Digital(+7%), TV (+13%) and Radio (+6%). In my everyday conversations before this latest release, the general consensus was: “Its busy out there (agency/media/etc) - lots of activity” Good to see the data saying the same thing as we spring forward into the rest of 2024. #advertisinggrowth #oohadvertising #mediaspend

Guideline SMI has just released the CY2023 data, highlighting the strength of the Australian ad market in CY2023 with total underlying demand just 0.9% below the 2022 record year. More here from Mediaweek Australia: Ad spend fell in 2023 but delivered second-largest annual spend (mediaweek.com.au) #marketinganalytics #insights

Nielsen Full-Year 2023 Philippine Media Landscape Report is Here! 📣 Take your strategies in 2024 to another level with the powerful insights from the past year! Let us know should you be interested to access the full report. #Nielsen #Media #MediaTrends