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NZ Police

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For those you of heading out to celebrate St Patrick’s Day tomorrow, here’s a few tips to make sure you can still be the life of the paddy and make it home safe 🍀

Victoria Bloomer

Passionate about water policy and its real world implications.

5mo

Yet another excellent piece of comms. Love your social media.

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  • View profile for Paul Town, graphic
    Paul Town

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    Sure, assuming the article in question covers St. Patrick's Day, here's a LinkedIn post you might use to share the insights from the article: --- Happy St. Patrick's Day, everyone! 🍀 Today isn't just about donning green attire or enjoying a pint of Guinness; it's steeped in rich history and cultural significance. It's a day to celebrate the Irish culture, honor St. Patrick, and embrace the spirit of community and togetherness. In light of the occasion, I've read an insightful article that delves into the fascinating traditions and origins of this beloved holiday, and I couldn't help but share some of the learnings (minus the link, of course): 📖 The article highlights how St. Patrick's Day transcends geographical boundaries and has become a global celebratory phenomenon, showcasing the indelible impact of Irish culture around the world. 🌍 It further investigates how cities across the globe celebrate with parades, cultural festivals, and a sea of green, turning famous landmarks into emerald beacons. 🇮🇪 Additionally, it sheds light on the life of St. Patrick himself and how his missionary work centuries ago continues to resonate and inspire. 🍀 Lastly, the piece emphasizes not just the joyous festivities but also the importance of recognizing and respecting the cultural integrity and roots of the holiday. Whether you're Irish by blood or just in spirit, this article is a reminder of the rich tapestry of stories that shape St. Patrick's Day. It's a celebration of community, resilience, and the joy of shared heritage. Sláinte mhaith! (That's 'good health' for us non-Gaelic speakers) #StPatricksDay #Ireland #Culture #Community #GlobalCelebration #Heritage --- Remember that the purpose of the LinkedIn post is to provide a brief overview and insightful takeaways from the article to engage your network, promote thought, and potentially spark conversations. https://ayr.app/l/ttkQ

    St. Patricks Day – Test

    St. Patricks Day – Test

    https://dev02.townsites.dev

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  • View profile for Kim Malcolm, graphic
    Kim Malcolm

    Transforming how brands benefit and learn from consumer insights to create better ads and products

    Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

    St. Patrick's Day called, it's bored of stout

    https://www.youtube.com/

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