New York Times Advertising’s Post

As we enter the final week of the first quarter of 2024, it's the perfect time to reflect and anticipate what lies ahead in the next quarter. What are you most excited about in the upcoming months? Please share with us in the comment section. #WeAreNigerianBreweriesPlc #BrewABetterWorld #FosteringEquality

#GenZ speaks about #sustainability on TikTok, Instagram, X and other online sources 3.5x more than the rest of the population. I'm proud to have co-authored Black Swan Data’s NEW report, where we analyze the key battlegrounds for young consumers. From price and convenience to boycotts and misinformation, we explore what Gen Z REALLY want from brands. Download 'The Future of Sustainability’ here ➡️ https://bit.ly/3VMnax3

It's our Mid-Year Impact Wrapped! 🎊 Time to celebrate the incredible impact YOU'VE helped create in the first half of 2024! We can't wait to see more of what the rest of the year offers for the change we can achieve together. 💚 #iEqualChange⁠ #WhatDoYouCareAbout⁠ #ShopForChange⁠ #BusinessForGood Tag: Jeremy Meltzer

There was everything from the weird to inspired at this year's SXSW. I was bit freaked out sitting at WEHEAD's table with a talking head in front of me. If WEHEAD ultimately targets millions of consumers, they'll have to spend big $'s to get the word out. However, it seems like their initial target is B2B. And for B2B, the needed investment is often more about time than money. That is, having conversations around the story behind WEHEAD, and championing it to others is what's critical, not the monetary investment. The more time one spends using a new name in the right context with the right story wrapped around it, the more it will come alive and create buy-in. And the story is critical. In our experience, there is no shortcut. This investment has to be made to achieve buy-in across all constituencies. In naming, familiarity (and use) doesn't breed contempt but rather it breeds acceptance and ultimately, enthusiasm and excitement. So we wish WEHEAD and many others we talked to at SXSW much success. With a compelling story wrapped around their new names and by spending the time telling their stories, I believe many can achieve the acceptance and growth they are chasing. #sxsw2024 #brandnaming #brandnarrative #brandstory

In The Goodspire Marketplace, Black Owned brands are empowered with the tools needed for growth and success. Join us on our next live webinar to find out more! #BlackOwned #HouseholdEssentials #BuyBlack #BlackEconomics

Yellow Diamond Logistics' C-suite executives are gearing up for Mark Moses, and CEO Coaching International Make BIG Happen Summit in Miami. The summit aims to provide a pragmatic approach to business growth, leveraging the methodologies of Randy Koch and CEO Coaching International. If you are a founder or CEO looking to leverage data and boost efficiency and need a consultation. Reach out to our COO, Milburn Miranda. #MakeBIGHappen #CEOCoachingIntl #YellowDiamondLogistics

One week to go! #MRX friends, will we see you at #QuirksChicago? We're beyond thrilled to have two of our BAMMers taking the stage this year! Anthony Martin will join Ana Gannod Schechtman of Walmart to dissect the ephemeral idea of "brand love." Andrew Ho will host an honest and data-driven strategy conversation about why it's so hard to reconcile our passion for planetary and social change with financial growth. In the comments ... 👉 Check out details about Anthony's and Andrew's sessions. 👉 Tell us which sessions you're most hyped to see next week. #QuirksEvent #Chicago #MarketResearch #Insights

"Let’s call a spade a spade: it’s paramount that every financial practice adapts their technology over time to stay up to date and to evolve with clients’ needs. But even beyond those logistics, having outdated tech platforms is a surefire way to disengage the next-gen audience." - Maria B. of Axtella New blog post out now! Click here to get more fantastic insights from Maria! https://lnkd.in/em68AYKf #nextgen #financialadvisors #womeninfinance #womeninwealth Joanna Ehresman Leah Alter

Sendoso’s acquisition of Alyce by Sendoso was genius — quick thoughts below. 1. The two best gifting platforms in the space are now on the same team. 🔥 2. Enough overlap for Cody Farmer and the team to intertwin the products and there’s enough differences to bring a revised unique value prop. 🤑 Alyce crushes the AI, recipient experience and power of choice part of gifting. Sendoso leads with logistics, global capabilities, personalization of kitting/packages, integration depth and more. 3. It’s rare for SaaS teams to not have a gifting platform, and joining forces makes the decision easier for prospects and customers up for renewal. 🤔 Loved my two years at Sendoso. Happy for them. Intrigued to see Sendoso continue doubling down on AI, and further establishing itself as the leader in the space. #BensBest #Sales

Hey, #AWNY event goers: Join Jessica Shapiro, CMO of LiveRamp and wag's own Caroline Liu Senior Director of Strategy, Insights & Operations as they discuss how securely harnessing and connecting diverse data sets - and tapping in the right media data partners -- is shaping how #marketers reach consumers, transform #brand campaigns and fuel #businessgrowth. Hope to see you there!