New York Times Advertising’s Post

One aspect of the entrepreneurial experience is understanding what you have to offer. Sara Tan and I knew launching Gloss Angeles, a “beauty-tainment” podcast, would mean our focus would be more niche and therefore may not get worldwide acclaim podcasts in true crime, sports, or traditional entertainment. We also knew we had a lot to offer the beauty community. We have strong relationships with many brands, founders and executives, and we’ve cultivated a devoted and informed listenership in our Glamgelenos. What could we do to give back to them that also helped sustain our business and help us expand? We officially launched Gloss Angeles Confidential, a seeding program, in early 2023. Brands buy in to seed our listeners products before they launch (or tried and true favorites). We teach them the proper way to test those products — like any good editor would — and at the end of the testing period, they provide reviews for the brand on their preferred site. The brand converts new customers and gets real feedback, along with social and podcast promotion (depending on the tier). They also get a deck at the end of the partnership with insights from myself and Sara about the brand, product and feedback from testers. This model has allowed us to start filming the pod! We appreciate all of our brand partners so far: Vacation Inc., Odele Beauty, MATTER OF FACT, INNBEAUTY PROJECT, NOYZ, Dae Hair, and several more we can’t reveal just yet. Thank you Cristina Montemayor for this lovely feature! And if you’d like to work with us, please reach out ;) https://lnkd.in/g3DzmN6t

If you don't know and follow Obaid Durrani, you're seriously missing out. For those who don't know, Obaid is the king of content, an incredible content creator, and just an all-around cool guy. And I got to chat with him on Stop the Scroll! 🙌🏽 We talked about everything: ↳ How he enables B2B companies to build their own media engines through his 8-part "Easy Mode" framework ↳ Why vanity metrics ARE valuable ↳ And how to activate internal company creators beyond just the marketing team ↳ (And Todd Clouser) Check it out (and stay tuned for Pt. 2 with Obaid): https://lnkd.in/gEkahNja Shoutout to GURU Media Hub, the best podcast team out there!

"Demand can drop by 70-75% in a search channel without direct mail." The direct mail halo effect is real, and I've seen it ALL my brands, too. Steen and I chatted with Tim, CEO of CohereOne, arguably the leading catalog agency, about direct mail on the latest Nerd Marketing Podcast. Tim shared some incredible data around the power of direct mail, and it further confirms everything we see at PostPilot. Direct mail doesn't just crush it by itself, it makes everything else crushier. Check out the latest NerdPod to learn more from Tim and watch 3 direct mail nerds nerd out, link in the comments👇

Terry Hornsby, our Group Digital Director, is a guest on this week’s The Media Leader Podcast. Terry spoke to Jack Benjamin about founding Mantis , our in-house advertising technology platform, in 2019 and the challenges faced by publishers from keyword blocklists. Listen to the podcast to hear how Terry thinks brand safe work can be protected. #themedialeader  #mantis  #digitalpublishing  #medialeaders

With our Cross-Podcast Listener Measurement, brands, platforms, and advertisers can gain unparalleled insights into listener behavior across multiple podcasts, avoiding overlap and maximizing reach. Request a demo to learn now it can help you optimize your campaigns with precision and make data-driven decisions for greater impact. Learn more: https://hubs.la/Q02P5srJ0 #Veritonic #PodcastAnalytics #AdTech #AudioAdvertising #CampaignOptimization

Due to the offline nature of podcasts, the user’s Internet Protocol (IP) address is one of the few data points available. Pixel-based attribution helps to grab the unique identifier of the listener (Prefix) and match that to a unique identifier of the purchaser (on-site Pixel), helping brands accurately attribute their podcast advertising, and taking this channel into the 21st century. Interested in learning about pixel-based attribution in greater detail? Read Podscribe's article on the FAA here: https://lnkd.in/eBqRgYcJ

If you haven't already check out our new YouTube Channel! The Digital Marketeer Podcast, is LIVE! We'll be unpacking the latest strategies, sharing expert insights, and helping you conquer the ever-evolving marketing landscape. Please subscribe today! (https://lnkd.in/gGRV7Ccs) And share your thoughts in the comments! #youtube #digitalmedia #digitalmarketing #digitaladvertising #podcast #media

Have you ever been approached to be a guest on a podcast but weren't sure if there is a fee attached? We've got you covered! We're excited to announce our new Appearance Fees feature! This new functionality gives users more control and information on how they manage their podcast appearances. This update empowers both experts and podcast creators to have a more transparent and efficient experience when connecting on MatchMaker.fm. Here's how it works: 🎬 Transparency is Key: Users now have the option to select a checkbox if they charge a fee for podcast appearances. ✍️ Detailed Information: Once selected, users can add further details regarding their fee, ensuring clear communication with potential collaborators. 🎙️ Clear Profiles: If a user chooses to disclose a fee, this information will be displayed on their profile along with our standard disclaimer. 🤳 Easy Access: Users can easily view fee details below the "About" section on any user's profile. Are you ready to take your podcast guesting to the next level? Sign up for MatchMaker.fm today and explore the new Appearance Fees feature!

Shoutout to Sounds Profitable, their new article highlights the unstoppable growth and unique benefits of podcast advertising. In summary: 🚀 Growth: Podcast listenership continues to expand, providing a robust platform for strategic advertising. 🚀 Positivity: Podcasts are universally respected and enjoyed, even by those who don't regularly tune in—making them a prime channel for impactful advertising. 🚀 Spenders: The average podcast listener is 37, younger, and more open to brand interactions than traditional media consumers, offering advertisers a gateway to a receptive and dynamic demographic. 🚀 Efficacy: Podcasts have lower ad saturation, so each message stands out more. Studies show that even ad-averse consumers appreciate well-integrated podcast ads. 🚀 Authenticity: Podcast ads often feel like recommendations from a friend, significantly influencing listener attitudes and enhancing brand loyalty. Ready to harness the power 💪⚔️? gowildcast.com #b2b #marketing #saas #tech #business #podcasting

Building a legacy over likes: Why I’m focusing on what lasts longer than a social media post. Over the next 90 days, I'll be prioritizing two platforms: my personal blog and my podcast, for several reasons. First, my blog is my safety deposit box; it's the vault, the home. It should be the place that carries the richest essence of who I am. Second, my podcast is the voice of who I am. It's the auditory representation of my identity, and I truly believe our economy is shifting to a space where the tone and voice of a brand will be more important than its visual representation. Third, I believe there's a renaissance of longer-form content for more in-depth engagement. Short-form content captures attention, but the longer-form platforms THAT I control should be the destination for those who have been entertained. I want to focus on creating a legacy and then craft avenues that lead to it.