Natalie J Sperling’s Post

Be sure to check out the latest article from Glossy's Jill Manoff, where she discusses the evolving social media landscape, with a lens on TikTok Shop, with Milani's CMO, Jeremy Lowenstein. #beauty #marketing #socialmedia #leadership #Milani

"GenZ doesn't like TiktokShop" Are you sure about that? I've seen a trend with beauty brands saying that they are capitalizing on TikTok shop and seeing great results! What is the disconnect, and who is the demographic buying from TikTok shop? Being an avid Tiktok user, I don't think that GenZ has an issue with TikTok Shop. Instead, they have an issue with the approach of promoting products on the platform that feels foreign/forced to the authentic nature of the platform. In their words "stop trying so hard" it's fake. Bulldozing the platform with salesy, oblivious, and obnoxious infomercials is what GenZ doesn't like. #GenZ #marketingtechnology #tiktokmarketing #tiktokshop

This has been the struggle for years. What works in China does not mean it will work here. Consumer journey was enhanced by Google search ads. It made finding what they were searching for easier, curated. It is still the best and most efficient ad medium out there. FB/IG - people wanted to see their friends and family's content, then FB created the next version of AOL to drive revenue... it drove users to leave the platform. The holy grail was shoppable content and rev share, however, no one has unlocked this, yet. If you over prioritize selling to the consumer experience/reason to be on the platform you will crash and burn. TT Shop is the most successful of the attempts thus far, but it is a very delicate balance. Add in the layer that if everything is incentivized for affiliates/ rev share the very believability and integrity of the platform can shift.

We all know that Liquid Death has emerged as one of the most successful and innovative brands in the marketing world as of late. And as if we needed any more examples of that, they dropped a collab with ELF Beauty. The collab entails a limited edition, heavy-metal-inspired makeup kit called Corpse Paint and is coupled with an excellent ad for the collaboration. The beauty of this collab for Gen Z (besides a makeup kit being inspired by heavy metal and branded by a literal canned water company), is that both Elf and Liquid Death are willing to put their money toward creating something super fun and ridiculous, like the ad campaign that promoted the product. Liquid Death and Elf have nailed intentional and effective partnerships that speak to Gen Z's love for unique collaborations, the macabre, and the totally bizzare. #liquiddeath #strategicpartnerships #elfbeauty #brandstrategy #genzmarketing #thoughtleadership https://lnkd.in/gkVZtR6q

Did you know you could win Swiss Toniq products each month? 😊 Sign up for our newsletter now for a chance to win monthly giveaways and to be the first to know about promos, flash sales, and exclusive discounts! Visit our website & sign up today: https://lnkd.in/eWA2_fuE #swisstoniq #skincare #giveaways #newsletter

"Join CEO Tonja Lindsay, the driving force behind Phenomenal Cosmetics Inc., as we explore the transformative power of beauty from within and beyond. Discover the story behind the brand, its mission to empower, and the journey towards embracing beauty, inside and out. Tune in for an inspiring conversation on 'Empowering Beauty: Inside and Out.' 💄✨ #EmpowerWithPhenomenalBeauty"

***A WOMAN'S TOUCH IS SOMETIMES BEAUTIFUL*** I love it women get in the branding of Mary Jane. Men don't always dress women well, let's just say that. I know many men (in the old days when women actually loved their husbands) whose woman dressed them up - and well. I look forward to the days when more women are designing product and packaging design to market a female product, marijuana, to masculine and effeminate men and seeing how that looks. As a marketing expert, I look for these nuances, and always find myself laughing a masculine men promoting marijuana, via packaging or events as a masculine product, when in fact everything about it makes a man softer and more effeminate. This is the reason why in the Middle East, they didn't smoke the flower. They were pagans before Islam and they knew that masculine men shouldn't intake feminine energy. So that's why they invented hash, it removed the flower, and left the nectar, which is shaped like a penis (the trichomes), pressed it down into a concentrate. Most don't know that hash was used throughout the crusades by Muslims and the word hash comes from assassin, and this is why they named a unique terpene creation called "hashishene" which comes from the Roman name for assassin. "The Order of Assassins or simply the Assassins (; Persian: حشاشين, romanized: Ḥaššāšīn) were a Nizari Isma'ili order that existed between 1090 and 1275 AD". No proof exists on this, but because this terpene manifests from hash only and not from flower, I have a reason to believe this particular terpene may cause a bit of psychosis and increased pain tolerance, as the assassins of the time were huge consumers of hash, which would put them into a trance and they would dance and fight, vs. the Roman's straight ahead style. Yes, it is true, I've forgotten more about cannabis then most will ever know. Learn about hashishene and the order of assassins https://lnkd.in/etRsmtwk #cannabis #cannabisindustry #cannabiscommunity #marijuana #marijuanaindustry

You heard it here first: Penny Black has been a true "game changer" for Shakeup Cosmetics | B Corp™. 🔥 Together, we've transformed the beauty brand's unboxing moment, making it hyper-personalised and unforgettable (even to potential investors) – ultimately, boosting their average order value by 27%. Discover how by reading the full case study here: https://bit.ly/3AeO7Be

Originally, a California cosmetics manufacturer described themselves with "Creating quality products with first-class care"—a statement too generic, fitting any number of industries. My team and I shifted gears, crafting a unique, five-word sentence that encapsulates their ethos and process distinctly. Now, these five words don't just live on their website; they echo through sales conversations and across conferences nationwide, truly setting the brand apart. This is more than just a first sentence —it's their identity. #BrandTransformation #MessagingClarity #CosmeticsInnovation #firstSentence

E.l.f. Beauty posted its first billion-dollar fiscal year on Wednesday, growing sales by 77% and further disputing warnings from Ulta that retail’s most resilient category is losing steam. The eyes, lip, face company, known for its viral marketing and prowess in winning over younger consumers, blew past Wall Street’s estimates on the top and bottom line. However, its guidance came in lower than expected, indicating it anticipates its growth will begin to taper. Here’s how E.l.f. Beauty did in its fourth fiscal quarter: