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Why do bettors flock to higher-priced books over lower-cost exchanges? On the surface, it seems like an easy call to use a cheaper exchange. → Save money on every bet → Increase your ROI → Have a better shot at profitability But for many casual bettors, the decision isn't so clear-cut. Here’s why: The issue of bet size If you're only risking a few bucks per wager, saving a dime here and there might not move the needle. The convenience and user experience of a slick sportsbook app could easily outweigh any potential savings. The allure of novel betting options Same game parlays, long-shot props, you name it. Exchanges often struggle to support these lottery-style bets due to liquidity constraints. And if a bettor can't place the wager they want, the price advantage loses its value. So while industry insiders may scratch their heads, the average joe's choice makes sense. They want a one-stop-shop that's easy to use and offers every bet imaginable. Even if that means paying a slight premium. Convenience is king. And right now, the major books have exchanges beat in that department. — How much does price factor into your sportsbook selection? Would you sacrifice bet variety for a better price?

Aleksi Virtanen

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Pricing education should take priority 👍

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