Norvell Jefferson’s Post

3 things a thought leader's PR strategy should include. 1. An activated OWNED channel 👇🏻 This can be a social media platform (like LinkedIn), an email newsletter, a blog, a self-hosted podcast, etc., but a thought leader should have minimally one channel selected where they consistently share their POV and lead conversations. 2. An EARNED Medium --> Where THEY are the expert. 👇🏻 For added credibility, a thought leader should pursue earned opportunities that highlight them as an expert. Whether this be writing bylines on third-party sites, guesting on podcasts, speaking on panels, etc., rather than simply pursuing features, they should pursue opportunities that highlight THEM as the expert. 3. Strong Positioning and Known-for Topics 👇🏻 When you think of X THOUGHT LEADER, what topics or categories come to mind? With dwindling attention spans and increased noise online, being known for something specific is more important than ever. Even if you CAN talk about 'everything", doesn't mean you should. Bonus points if you have a signature talk or methodology. Tag your favorite thought leader below and let us know what they're known for! #thoughtleadership #prtips #thoughtleader

You’ve spent years honing your skills, building your business, and becoming an expert in your field. But let me ask you—how many people really know about it? 😏 Your expertise is valuable, but sharing it with the world? That’s how you build a legacy. 💡 Think about it like this: 👉 If you’re only sharing your knowledge with a few clients or colleagues, it’s like having the world’s best recipe for mac and cheese and keeping it a secret (and y’all know how much I love a good mac and cheese!). 🧀😋 The truth is, you can’t make an impact if people don’t know who you are and what you do. And this is where media comes in! 📣 Use media to amplify your voice and leave a lasting impact: 1️⃣ Go live and share a quick tip with your followers. 2️⃣ Write an article that shows your unique expertise. 3️⃣ Pitch yourself to podcasts or media outlets. Because your knowledge is your superpower, and sharing it with the world? That’s your legacy. 🏛️ 💬 What’s one way you’re planning to share your expertise this week? Drop it in the comments! #Leadership #MediaStrategy #PersonalBranding #ContentMarketing #LegacyBuilding #ThoughtLeadership #BusinessGrowth #outofthewoods #nikkiwoods

Ever feel like your media appearances aren't translating into real business growth? I've been there. Three years ago, I landed a spot on a major industry podcast. I was thrilled - finally, my big break! I prepared for weeks, rehearsing answers and polishing my pitch. The day came. I nailed the interview (or so I thought). I waited for the flood of new clients... Crickets. 🦗 That failure led me on a journey to crack the code of turning media visibility into tangible results. After countless experiments, successes, and yes, more failures, I discovered a formula that works consistently: The F.A.M.E. Formula. It's not about being famous. It's about: - Fearless mindset - Authority positioning - Media mastery - Expert monetization Since implementing this approach, every appearance - from podcasts to speaking gigs - has become a catalyst for growth. Last year alone, a single guest spot led to 20 new clients. If you're ready to stop playing small and start showing up as the powerful leader you are, it's time to dive into The F.A.M.E. Lab. This program will teach you how to implement these strategies step-by-step, so you can amplify your visibility, monetize your expertise, and create lasting success. Take control of your brand, your business, and your future— join The F.A.M.E. Lab today and start building your empire. CLICK HERE to get started. https://lnkd.in/eCtd5nBp #MediaStrategy #BusinessGrowth #ThoughtLeadership #publicity #$10Krevenue ##publicity #freepublicity #bookpublicity #publicrelationslife #publicrelationsspecialist #publicrelationsstrategy #collaborationwork #visibilitycoach

Establishing Your Thought Leadership Platform Building a thought leadership platform requires a strategic approach that aligns with your expertise and audience interests. Whether it's through blog posts, podcasts, or speaking engagements, find the medium that best showcases your unique insights and perspective. For example, HubSpot's Brian Halligan has become a thought leader in inbound marketing through his books and speaking engagements. What platforms do you think are most effective for establishing thought leadership? How can professionals identify their unique areas of expertise to establish themselves as thought leaders? #personalbranding #branding101 #brandingtips

🌟 Thrilled to be featured in Forbes 🌟 In my recent quote, I emphasized the importance of making company experts available to build thought leadership for our B2B clients. When businesses leverage their expertise in media appearances, panels, and podcasts, it not only boosts web traffic but also enhances brand reputation. I’m passionate about empowering companies to showcase their voices and insights! For more PR tips and strategies, be sure to follow Mekky Media Relations, Inc. Let’s elevate your brand together! 💼✨ #ForbesFeature #ThoughtLeadership #MekkyMedia #PRTips

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿 𝗯𝗹𝗲𝗻𝗱𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱, 𝗶𝘁’𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝘁𝗼𝗽 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹. Becoming a thought leader isn’t about luck; it’s about making strategic moves to stand out and lead. ✔️ Don’t just participate in industry conversations—start them. Share bold insights and innovative ideas that set the agenda. ✔️ Write compelling articles, create great videos, deliver powerful speeches, appear on respected podcasts, and engage in conversations that position you as the go-to expert in your field. ✔️ Transform your expertise into actionable advice that inspires and drives change within your industry. How have you risen above the noise and established yourself as a thought leader? Share with us in the comments! 💬 #Oppuous #ThoughtLeadershipThursday #ThoughtLeadership #InnovationCulture #BusinessLeadership

As business owners, a key component of our digital marketing strategy is speaking on summits and podcasts. But are we as prepared as we should be to get the most benefit from that? Here is something you can & should do to increase your odds of success: Know your audience! Understand who you're speaking to so you can tailor your message and use words they'll understand. In preparing our presentations, we sometimes lose site of that. What will they best respond to? What do they want to hear? What is the problem they want to solve? Remember, the average person's attention span is short and your listener will probably want visuals, not a talking head. Take a look at your plan. Check with the summit host and find out what the format is and then think about how you can make that work for you. Are you being interviewed? Are you doing a presentation? Are you a member of a discussion panel? Are you allowed to use tools such as PowerPoint, videos, live websites, etc.? Meet your audience where it is, not where you want it to be. You've got something valuable to offer. Keep making adjustments until you find just the right style and delivery. #magnetixmarketing #onlinesafetysuccess

For service based businesses, coaches & consultants... Are you getting invitations to speak? Are you getting invitations to collaborate? Are you getting invitations to Podcast? if you are not, 👆🏻 those three questions are crucial TO KNOW WHERE YOU STAND. If you desire to grow your audience ( we all do, more audience = more business) doing more public speaking in the form of teaching, going on podcasts and collaborating with other businesses is a must. This are not ego driven invitations, this invitations are a representation of how people see you (or not) as an authority. PERIOD. I would ask myself, in a monthly basis how many of this do you get? Building a personal brand is the indicator of how much revenue you'll bring and how many sales you'll make - is about STANDING OUT IN THE CROWD. It is about your audience recognizing in YOU, that you are the person that will help them solve their problem AKA sales When you are seen as the go to authority at what you do, you will stop struggling to attract clients, opportunities and also, invitations. You establish your authority by having a personal brand strategy , clarity on said strategy , and articulating all of that through your content marketing. If you are ready to understand how to establish yourself as an authority, amplify, magnetize and monetize your message & your personal brand. We are hosting a Personal Branding bootcamp April 22-26 that has gotten 100's of people standing out and crystal clear on how to attract the right clients. This is perfect for professional woman that has transition into the business world and still struggling to understand what her magic is and how to market that, you must have a service based offer 😉 Register https://lnkd.in/gqHyxMts #personalbranding #personalbrand #speaker #womeninbusiness

🌐 Last Chance Alert for Aspiring Business Leaders! 🌐 January 1st, 1 PM ET: Join our exclusive 45-minute online workshop and dive into the "Self-Running Success System." Here's your opportunity to: 🔹 Streamline Your Marketing Efforts 🔹 Use Podcasts for Strategic Promotion 🔹 Discover Easy Growth Resources 🔹Network with Purpose 🔹 Simplify Your Content Strategy 🔹 Expand Your Reach Effectively 🔹 Increase Your Revenue with Minimal Input ⌛ Time is running out, but you still have a chance to make a strategic move for 2024. Register now and take the first step towards a smarter, more successful business year. #FinalCall #BusinessOpportunity #NewYearNewStrategy CLICK HERE: https://lnkd.in/exhUvn6z  

Seeking to outshine your competition and unleash innovative ideas in the realm of social media? 🌟 Harness the power of your company's unique character. ✅ Dive into your founder's blog posts. ✅ Tune in to engaging podcast features. ✅ Absorb insightful presentations. ✅ Explore captivating pitch decks. ✅ Rediscover the passion your co-founders have for the mission and challenges at hand. This exercise can rewire your thinking and ignite a wave of fresh concepts that will elevate your content to new heights. How do you differentiate yourself from competitors? Share your strategies below. #CompetitiveEdge #SocialMediaMarketing