North Strategic’s Post

To learn more about what's on Canadians' minds, we needed better Canadian data. As it turns out, our friends at Publicis Media in Canada were already working on a solution with the development of Epsilon ID, a proprietary solution for our teams and clients to gain access to strong, reliable data for better insights and better campaigns. Learn more about it here: https://lnkd.in/g2sZk_Uu

🚀 Exciting Opportunity: Elevate Your Campaigns to New Heights! 🚀 Are you an agency looking to supercharge your client's marketing efforts? We've got the solution you've been waiting for! 🌟 Introducing Muddy Stilettos Programmatic Private Marketplace Deals 🌟 🎯 Targeting ABC1 Women in the UK 🎯 💼 Are your clients eager to reach the coveted ABC1 women demographic in the UK? 📈 Ready to boost ROI and campaign efficiency? 💡 Seeking exclusive access to premium inventory? Look no further! Our programmatic private marketplace deals provide: ✨ Precision Targeting: Pinpoint accuracy to engage your ideal audience. 💎 Exclusive Inventory: Gain access to high-value, premium ad spaces. 📊 Data-Driven Insights: Optimize campaigns for maximum impact. 💰 Cost Efficiency: Get more bang for your advertising buck. Ready to explore how our tailored solutions can revolutionize your client's advertising game? Let's connect! 🤝 📩 Send me a message or comment below, and let's schedule a meeting. Together, we'll take your campaigns to the next level and I’ll toast to that!🚀 #ProgrammaticAdvertising #MarketingSolutions #ABC1Women #UKMarketing #DigitalMarketing #AdvertisingROI

🚀 Exciting Retail Media Insights: Industry Updates in Brief! 🚀 🔍 Focus 1: IAB and BCG Join Forces for "Retail Media Measurement Guideline Explainer" IAB and BCG recently unveiled the "Retail Media Measurement Guideline Explainer," simplifying complex details from the "Retail Media Measurement Guideline." This collaborative effort aims to provide actionable strategies for Retail Media Networks (RMNs), covering essential areas like data collection, audience targeting, and advertising effectiveness. 📈 Focus 2: Retail Media's Remarkable Growth Trend Insider Intelligence's latest survey highlights retail media's rapid growth in 2024, outpacing other advertising formats with a 21.8% growth rate. This surge indicates growing confidence among brands, leading to increased investment in retail media. Global retail media spending is projected to hit $140 billion this year, constituting one-fifth of global digital advertising. 🛒 Focus 3: Wawa Launches Goose Media Network US convenience store giant Wawa has entered the retail media arena with its "Goose Media Network." Teaming up with industry leaders like Publicis Sapient and Epsilon, Wawa aims to deliver personalized ad content to its 1000+ stores' customers. Through online platforms and outdoor advertising on gas pump screens (DOOH), brands can engage with Wawa customers effectively. Stay tuned for more concise updates on the ever-evolving retail media landscape! 💼📊 Learn more about our retail media solution: https://lnkd.in/eAEKjxZ2 #RetailMedia #AdvertisingTrends #IndustryInsights

Are you ready to skyrocket your brand's visibility and engagement? Look no further than Lead Giant – Bangladesh's premier digital advertising powerhouse! 🌟 ✨ Our team crafts bespoke advertising campaigns tailored to YOUR goals – whether it's boosting awareness, driving sales, or fostering engagement, we've got you covered! ✨ 💡 With our comprehensive strategies, we ensure maximum audience engagement at cost-effective rates, delivering unparalleled results for your business objectives. 💡 🔥 Harness the power of Meta, Google, and LinkedIn channels with Lead Giant's expert guidance, and watch your brand soar to new heights! 🔥 📈 Don't miss out on the opportunity to revolutionize your advertising game – reach out to Lead Giant today and let's ignite your success story together! 📈 #LeadGiant #DigitalAdvertising #BrandSuccess #BangladeshBusiness #MarketingMastery

In real estate, it's all about "location, location, location." But when it comes to media choice for your brand, context is the key to success. Does the platform you choose truly fit your #brand, or even better, reinforce it? Does it help establish your brand as #trustworthy? A recent study conducted in the UK, analyzing IPA (Institute of Practitioners in Advertising) cases between 2012 and 2022, sheds light on the impact of #newspaper advertising on brand trust. The findings are compelling – newspapers have proven to be a powerful tool in bolstering brand trust. When incorporating newspapers, both online and offline platforms, into the media mix, an astonishing 42% of all cases exhibited significant growth in brand trust. This goes to show that newspapers are not only relevant in the digital age but also hold immense potential to enhance the credibility of your brand. So, if you're looking to build a more trustworthy brand, consider leveraging the influence of newspapers in your advertising strategy. Whether it's reaching a broad audience or targeting a specific demographic, newspapers have a unique ability to connect with readers in an authentic and trusted environment. https://lnkd.in/eEKTWGfH #newspaperadvertising #brandtrust #mediabuying #advertisinginsights #marketingandadvertising Newsworks

 🔍 Diving into success: Opportune proudly presents another success story this week! 🎊  Discover how our dedication and expertise continue to drive impactful results with Beymen! 📌 Beymen wanted to explore ways to maintain its consistently-high conversation rates throughout the year. They needed a new approach for audience segmentation. 📌 We created a more future-focused strategy for Beymen. We used the predictive audiences feature in Google Analytics 4 (GA4), recent website visitors were segmented according to their chances of converting of churning in the near future. Using the Predictive Audience feature, we had the opportunity to targets, closest to conversion via DV360. Compared to CRM and other 1p audiences, it increased post-click conversions by 60% and reduced CPA 50%. In addition, it provided a 43% increase in session duration. We would like to thank Beymen teams. Especially Dilara Tiryaki Yilmazlar and Nur İplikçi. Congratulations to our incredible Opportune team, especially Erim Birol, Kaan Kayadelen ve Tuğkan Kaya. We are always stronger with team spirit! #Opportune #OpportuneCase #ArtificialIntelligence #AnalyticsConsultancy #GrowthStrategy #AssetManagement #DigitalMediaManagement #DigitalIntelligence #SEO #PerformanceMarketing

🚨 📺 Happy to officially announce GWI x Nielsen fusion in the US (leveraging GWI USA and Nielsen nPower), enabling users to analyse targets by their media behaviours, get cross-media rankers on their audiences, evaluate different variables (time spent, duplication, reach and frequency) and get a more holistic view of the US media landscape and a detailed view of today’s diverse consumers with more than 250m people represented. Really excited about the possibilities that this bridge between ratings and consumer data can unveil, and on a personal level to apply this to a constantly changing and ever more complex sports media landscape. #consumerinsights #consumerbehavior #advertising #ratings #mediaconsumption

🚀 As we navigate the post-cookie era, Chris Cattie sheds light on innovative strategies for advertisers and agencies in his insightful AdExchanger article, "What Most Buyers Are Missing In Their Cookieless Strategy." Here are the top 5 takeaways to future-proof your media buying: 1. Curated Deals as a Game-Changer: Multipublisher deal IDs, or curated deals, offer a comprehensive package of audience, supply, optimization, and measurement, simplifying buyer workflows and enhancing outcomes. 2. Beyond Alternative IDs: While necessary, alternative IDs alone won't suffice. A portfolio approach, combining alternative IDs with contextual, modeled audiences, IPs, and publisher deals, is essential to tackle the reduced addressable inventory and rising costs. 3. Embracing Non-Addressable Tactics: With 75% of web ad opportunities becoming unidentified by 2025, non-addressable inventory presents an untapped opportunity. Techniques like contextual and modeled targeting can unlock significant value in this growing segment. 4. Managing Fragmentation with Curated Deals: Curated deals streamline the complexity of managing multiple targeting tactics, allowing for easier spend allocation and optimization across both addressable and non-addressable sources. 5. Partnerships and Innovation for the Future: The dynamic nature of curated deals facilitates new partnerships and operational models, helping advertisers adapt to the cookieless landscape with customized solutions and optimization support. 🌐 #Advertising #CookielessFuture #CuratedDeals #MediaBuying #AdTech

Key Ramadan Insights to keep in mind this year.