To put a stop to the infinite scroll and engage your target demographic in a meaningful way, brands need more strategic thinking than simply launching a TikTok channel. Read our latest blog post about innovative creator-brand collabs from North's own Dustin Pollack: https://lnkd.in/gnwSzcxq --- Pour mettre un terme au défilement infini et engager votre cible démographique de manière significative, les marques ont besoin d'une réflexion stratégique plus poussée que le simple lancement d'une chaîne TikTok. Lisez notre dernier article de blogue sur les collaborations innovantes entre créateurs et marques, rédigé par Dustin Pollack, de North: https://lnkd.in/gnwSzcxq
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Recognising your target audience 👥👥 Recognising your target audience is a key part of establishing a brand, and ensuring that your PR messaging is consistent, and your news is being shared with the most relevant and high-profile publications and journalists, helps to keep you in the spotlight. Find out more about how enlisting a seasoned PR agency can help you establish your target audience and tailor your messaging for meaningful engagement 👉 https://bit.ly/3R0Pz0s #PublicRelations #MediaRelations #PRAgency
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According to HubSpot, influencer marketing offers one of the highest returns on investment of any marketing trend. At Thompson & Co. PR, we specialize in hand-picking influencers that best align with your brand and target audiences. Once you pick your infleuncer or content creator with our team, we coordinate campaigns from start to finish including influencer negotiations, planning and ROI reporting. Learn more about how we can help you tell your brand's story through influencer campaigns, media relations and more: bit.ly/3Jv8kUS. #digitalmarketing #influencermarketing
Thompson & Co. Public Relations
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President, The Pollack Group | Global Leader in PR & Communications | Transforming Brands through Strategic Storytelling | Author & Keynote Speaker| Worldcom PR Group Global Chair| USC Annenberg Adjunct Professor
A new Nielsen report sheds light on the fastest-growing consumer demographic in the U.S. According to Jackie Liu of The Pollack Group, Asian American and Native Hawaiian/Pacific Islander audiences are a diverse powerhouse influencing culture and commerce. The report reinforces that understanding AANHPI communities requires nuanced insights beyond surface-level generalizations through data-backed trends and unique media habits. Jackie shares top takeaways on communicating authentically to diverse Asian audiences. Discover proven strategies for success by exploring the full report at the link below. 👇
Happy AANHPI Heritage Month! 🌸 Jackie Liu, agency Senior Vice President and Board Member of VOICES for AAPI, shares her key takeaways from Nielsen's latest report on reaching AANHPI audiences. Explore data-backed trends and this community’s unique media habits: https://lnkd.in/ekFcwC-4 #communication #AANHPI #PR #communications Check out the full report at https://lnkd.in/eGbf9ZYT
New Nielsen Report On Reaching Asian-American Audiences Reinforces Anecdotal Evidence And The Importance Of Data-Driven Campaigns
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The recent election is now behind us, and it's important to reflect on the significant role that public relations (PR) played in shaping the outcome. Whether you read a piece in the media, received a flyer through your door, or saw posts on social media, you were being influenced by the power of PR. Political campaigns strategically use PR to craft compelling narratives, engage with the public, and manage their image. Every message you encountered was designed to resonate with you and address your concerns, demonstrating the influence of skilled PR professionals in guiding your vote. The strategic targeting of demographics, the use of social media for direct engagement, and the handling of controversies were all part of a well-orchestrated PR effort. The consistency in messaging across various platforms ensured that the political parties' positions were clear and compelling. Imagine what the power of PR could do for your brand! #PR #powerofpr #abstractpr
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Effective #PR is all about speaking directly to your audience. Whether you're in entertainment #law or any other field, defining your target audience is crucial. Tailor your message and outreach to create meaningful connections. Check out this article for more insights. https://hubs.ly/Q025b2YL0 #PublicRelations #TargetAudience
How to Identify Target Audiences for PR Outreach | 9Sail
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It's time to talk shop with retail experts. Our very own Editorial Director of Features Barbara Thau talks the latest retail trends, insightful tips for selecting stories, and experience-based advice for PR professionals with Ketner Group. Get informed and and find out what you need to be successful in retail: #retailindustry #businesstips
Our CEO and president Catherine Seeds has raved about her interview with retail influencer Barbara Thau, editorial director of features for CO— by U.S. Chamber of Commerce. Learn why Barbara is passionate about retail, what’s on her bookshelf, and more! https://ow.ly/HfuY50Pw6Qu #retailtech #pr #media
Talking Shop with Retail Influencer Barbara Thau - Ketner Group
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Strategic Communications Expert | PR Specialist | Proven Track Record in Press Release Writing & Distribution | Global Brand Storyteller
🚀 Excited to share this mind-blowing article on GigPress release distribution secrets! 💡 If you've ever wondered how to reach millions with your message, you can't afford to miss this gem. 🔍 The power of a well-crafted press release can't be underestimated. Let's dive into some key elements to consider when reaching out to your audience: 🎯 Targeting: Identifying the right audience is paramount. Know your niche, understand their pain points, and tailor your message to resonate with them. Relevance is key! 🎯 📝 Compelling Content: Your message should be concise, clear, and captivating. Craft a story that sparks curiosity and leaves your readers wanting more. 📝 📆 Timing is Everything: Choose the perfect timing for your press release. Consider industry events, seasonal trends, or special occasions to maximize your impact. 📆 💼 Partnerships & Collaborations: Explore opportunities to team up with influencers, thought leaders, or complementary businesses. Collaborative efforts can amplify your reach exponentially. 💼 📈 Tracking & Analytics: Don't forget to track your press release's performance. Monitor engagement metrics and adapt your strategy accordingly for continuous improvement. 📈 🎉 Now, for the surprising twist! 🎉 🦄 The magic lies in the follow-up! 🦄 💌 Most people forget the power of follow-ups, but this is where you can stand out from the crowd. Reach out to those who showed interest in your press release, build relationships, and nurture connections. You'll be amazed at the results! 💌 #GigPress #PressReleaseSecrets #ReachingMillions #AudienceEngagement #LinkedInMarketing
GigPress Release Distribution Secrets: Reaching Millions with Your Message!
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Research and PR firm 5th Estate isn't your normal Bangladeshi company. Our staff is enthusiastic about representing your business and serving as a link between you and your target audience. We curate targeted, effective strategies that appeal to Bangladeshi consumers. We craft compelling narratives for you that breaks through the noise, whether it's through TVC genius or social media buzz. Consider us the out-of-the-ordinary estate, the one that achieves success while questioning the existing quo. Watch your brand soar by letting us serve as your 5th Estate.
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President at North Strategic
1wGreat insights Dustin Pollack