North Strategic reposted this
Really proud of our latest brand work for American Express where we partnered with VFX creator Edwin Chung (@ed.it.son on Instagram and TikTok) and tapped into his unique, stop-motion style to bring the brand’s benefits around travel to life in a social-first way. While many brands, including Amex, have been working with influencers and creators for years, we wanted to take the idea of a creator partnership to the next level by leaning into the trend of co-creation. The result is a series of video content that will be launching across Meta, TikTok and Pinterest in the coming weeks to help drive awareness and consideration for key brand and Platinum Card benefits. Huge kudos to the teams at American Express, North Strategic, Notch Video and of course, Edwin himself, for working together to bring this concept to life! https://lnkd.in/gVzKJ9hz
HUGE congratulations!
Nice!! 🙌🏼
Senior Manager, Brand & Entertainment at American Express
4moSuch a fun one!! Happy launch day team!