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View profile for Dustin Pollack, graphic

Senior Account Director, Social at North Strategic

Really proud of our latest brand work for American Express where we partnered with VFX creator Edwin Chung (@ed.it.son on Instagram and TikTok) and tapped into his unique, stop-motion style to bring the brand’s benefits around travel to life in a social-first way. While many brands, including Amex, have been working with influencers and creators for years, we wanted to take the idea of a creator partnership to the next level by leaning into the trend of co-creation. The result is a series of video content that will be launching across Meta, TikTok and Pinterest in the coming weeks to help drive awareness and consideration for key brand and Platinum Card benefits. Huge kudos to the teams at American Express, North Strategic, Notch Video and of course, Edwin himself, for working together to bring this concept to life! https://lnkd.in/gVzKJ9hz

Amex taps the creator economy and Canadians’ penchant for travel

Amex taps the creator economy and Canadians’ penchant for travel

https://strategyonline.ca

Mira Hellen

Senior Manager, Brand & Entertainment at American Express

4mo

Such a fun one!! Happy launch day team!

Daniel Reyes Cocka

Lifestyle Expert on Breakfast Television | Celebrating 10+ Years of #DoTheDaniel

3mo

HUGE congratulations!

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Ian Buck

Co-Founder at BaD Mktg: the right solutions for today’s modern marketer

4mo

Nice!! 🙌🏼

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