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👻 Trick-or-Treat with eMarspro's Beat: Halloween's Knockin, Amazeballs Sales We're Rockin! 👻 Want to make your eCommerce biz a Halloween hit? Wondering what to sell and how to spook up your site? Curious about engaging customers and boo-sting sales effortlessly? Halloween is one of the biggest shopping occasions of the year, with consumers spending billions of dollars on costumes, decorations, and other Halloween-related items. If you have an eCommerce business, this is a great opportunity to boost your sales. 🎃 Products to Sell: 1- Halloween Smoke Machine 2- Halloween Costumes for all ages 3- LED Masks for a glowing twist on costumes 4- Pumpkin Spice Scented Candles  5- Glow-in-the-Dark Ghost Pendants 6- Pet Costumes for furry companions 👉 Discover the full guide for a fang-tastic Halloween sales season! Check it out in the comments. 🎃 Benefits of Implementing Halloween Marketing Strategies: 1- Increased sales and profits 2- More engaged customers 3- Stronger brand loyalty eCommerce businesses can join the fun and boost their sales by offering spooky products, embracing the spirit of the season, and implementing creative marketing strategies. 🔮 To get more updates like this, stay tuned with us! #Halloween #eCommerce #Sellers #DigitalMarketing

🎃 Happy Halloween! 🎃 With the spooky season hype growing year-on-year, it's a great opportunity for brands to get creative with UGC and create themed promotions that feed into Halloween trends... Some spooky statistics: 👻 Gen Z are the biggest spenders when it comes to Halloween. 👻 1 in 3 users credited TikTok for Halloween purchases last year. 👻 50% of Gen Z prefer brands with Halloween-themed marketing. So in honour of this, we've rounded up our favourite Halloween campaigns from over the years: 1. IKEA - 'The Fearniture Collection' 2. The Kraft Heinz Company - ‘Tomato Blood Ketchup’ 3. McDonald's - ‘Happy Halloween’ Let us know which one is your favourite in the comments, and why! 👇 #HalloweenMarketing #SeasonalMarketing #MarketingTrends #Halloween

🎃🛒 Top 7 Halloween Retail Strategies to Cast a Spell on Your Sales 🛒🎃 As Halloween approaches, retailers have the perfect opportunity to brew up some enchanting sales and create memorable shopping experiences. Here are the top 7 Halloween retail strategies that can help you become the go-to destination for all things spooky this season: 1. Halloween-ify Your Products: Transform your products with eerie Halloween themes that captivate your customers. 2. Engage Your Customers: Get your customers involved in the Halloween spirit with social media contests, polls, and quizzes that keep the excitement brewing. 3. Trick-or-Treat Surprises: Offer trick-or-treat surprises both in-store and online to create an atmosphere of fun and excitement. 4. Brand Joint Business Partnership Campaigns: Partner brands to create unique Halloween campaigns that treat your customers to unforgettable experiences. 5. In-Store Events: Host wickedly fun in-store events such as costume contests, pumpkin carving, and fortune-telling sessions to enchant your customers and drive foot traffic. 6. Seasonal Displays: Transform your store into a Halloween wonderland with captivating, eerie displays that leave shoppers spellbound. 7. Limited Edition Rewards or Products: Create a sense of urgency by offering exclusive, limited-edition Halloween rewards and products that delight your customers. This Halloween season, it's not just about costumes and candy; it's an enchanting opportunity for retailers to captivate their customers and boost their bottom line. Which of these Halloween strategies do you find the most bewitching? Share your thoughts in the comments below! 🕷️👻💀 Carolyn White Ivana Rhodes #HalloweenRetail #RetailStrategy #ShopperMarketing #SpookySeason

Ever wondered why certain types of candy dominate the trick-or-treat bags year after year? 🤔🍭 With Halloween rolling around, it's interesting to think about the staying power of the candy bar brands in my kids' Trick-or-Treat bags every year (and why I end up taking all their 100 Grand bars every time 🤣)   The answer is simple: Relevance and Consistency.   Relevance: Successful Halloween candy brands tap into the spirit of the holiday. Whether it's a lean into seasonal themes with packaging, seasonal flavors, or fun holiday advertising, the A-List brands play along.   Consistency: Just like in business, it's all about reliability. The most popular brands have been delivering a consistent, great taste for generations. No surprises – the same taste every single time.   This underscores a valuable lesson for businesses: Stay aligned with your audience and deliver consistent quality.   Understand Your Audience: Just like candy companies know their Halloween audience, businesses have to know their customers' preferences and interests. Keep your products, services, and content relevant.   Consistency is Key: Candy business is no different from any other business, consistency builds trust. Your customers rely on your quality, and that's what keeps them coming back.   So, as you enjoy your candy of choice this fall, remember, I'm a nerd and thinking about branding and consistency in my kid's Trick-or-Treating haul 🤣   What's your favorite Halloween candy? Let me know in the comments! If any one says Mounds or those weird black and orange wrapped peanut butter things, we can still be friends but I will probably shake my head at you...or at least think it.   Salelytics #Halloween #TrickorTreat

🎃 Boo! Don't be scared, it's just the sound of killer business opportunities knocking! As marketers, we understand the magic of Halloween - and it's not just about the costumes and the trick-or-treating. 🧡 Did you know that the National Retail Federation reported Halloween-related spending reached a staggering $10 billion in the US alone, with candy sales constituting a significant chunk? 🍬 But let's unwrap those numbers a bit further - the real spirit of Halloween is creativity, imagination, and a bit of the unexpected. 👻 That's the same spirit we harness in marketing, to create campaigns that delight, surprise, and leave a lasting impression. So, this spooky season, let's celebrate the business of Halloween by embracing the Halloween spirit in our businesses. Remember, a business that can find the fun and engage its audience, is a business that's truly beguiling! 🕸️🌙 #HalloweenMarketing #BusinessOfBoo

Often, you’ll have bursts of content that you need to go out across certain time periods, or are only relevant for a specific time of year: think events, campaigns, Christmas, Halloween, Easter, etc. We’ve now made it easier for you to forward-plan and make your life that little bit easier, with Seasonal Categories, one of four brand new features: https://bit.ly/3YhRMVF

Touting themselves as "The World's #1 Halloween Costume Store" Spirit Halloween maximizes its US ad spend each year with 85% allocated between Sept. and Oct. And, with an estimated $12.2B in spooky spend this year, Spirit increased its total US ad spend by 99% and 75% YoY in Sept'22 and Oct'22 respectively, a trend that's expected to continue for '23. But where do they target their costume-seeking customers? Spirit relies heavily on #Facebook with 55% in the channel, as well as a modest 14% for TikTok and 10% YouTube. What's your go-to costume this year? For more creepy insights on Amazon Target and Walmart Halloween spend, check out our Monday Mobile Memo: https://twrdata.co/3Ms2ZiW #competitiveintelligence #halloweencostumes #halloween #digitalintelligence

🎃 According to the National Retail Federation (NRF), Halloween spending is set to break records, with an estimated $12.2 billion in expenditures in 2023, surpassing the previous high of $10.6 billion in 2022. 🌐 Notably, NRF projects that about 32% of Halloween spending will occur online, and an impressive 29% of Gen Z and Millennial consumers are planning to do most of their Halloween shopping through online channels. It seems e-commerce is becoming the preferred haunt for Halloween purchases! 🔍 Early data from Amazon searches also reveals a growing trend, with more consumers initiating their Halloween shopping as early as August. The spooky season is extending its reach! 👻 NRF further predicts that each person will spend an average of $108.24 on Halloween items, showing an 8% growth from last year. Even though prices, especially in the candy category, have increased, people are embracing the holiday spirit and celebrating in style. 🧛♀️ As Halloween enthusiasts gear up to join the festivities, costumes are taking the lead in spending increases, accounting for $4.1 billion this year. 🦇 #Halloween2023 #SpookySeason #TrickOrTreat #VePayforeCommerce

It’s Halloween 👻 🕷 👾 but it’s also National Magic Day 🧝♀️ 🐰 🎩 and World Savings Day! 🤑 So what started as a post to show off the excellent Chucky costume I got my son for Halloween, actually evolved into a couple of areas I find myself talking about regularly; Uncovering disappearing customers and saving money through measuring metrics that actually matter. On Magic day, brands may consider thinking back over the recent years, where have all my customers disappeared to, once they leave my site? The deprecation of 3rd party cookies has seen to this. This situation will only worsen next year, if the switch is finally flicked on Chrome. True magic in digital, is the ability to find them, retain a connection and conjure more sales from a better connection. On World Savings Day, this relates to the same area. If you understand and connect to a customer at the individual level, rather than seeing customers as cookies or email addresses, then this is the first step towards savings through media efficiency. Epsilon talk about saving money by measuring sales in the right way. Attribution in digital is flawed and will never give you a complete picture. Incremental Measurement, done correctly, shows a brand they are investing in the right areas. A scary prospect on Halloween for brands if they are investing in the wrong areas and seeing the customer base disappear. #daysoftheyear #digitalmarketing #incrementalmeasurement #halloween #3rdpartycookies #

Great news for Halloween fans - with spending set to reach a whopping $12.2 billion, it's clear that the holiday spirit is alive and well. We're all about promoting these festive moments. If you're an #ecommerce store gearing up #blackfriday2023 or any of the upcoming holidays, our #personalized promotions and data-driven insights at trbo can help you drive even more sales... #halloween2023 #ecommerce #personalization https://lnkd.in/eqM_ePhb