Feeld is picking up the ball that Bumble dropped. 👀 Bumble’s controversial rebrand campaign that claimed “celibacy is not the answer” sparked online outrage. People were quick to respond to it — and so were brands. Namely, Feeld. Feeld offered users a new option to choose “celibacy” under the “desire” section. That, and they’ve taken over Bumble’s failed billboard space — by plastering their own update on top. And their response is incredibly on brand. ⭐️ Feeld’s commitment to not “gatekeeping sexuality… because everyone deserves the freedom to discover themselves on their own terms” aligns with the change. Their update proved successful — all thanks to their quick thinking. 🧠 The marketing space is transitioning into a reactive phase, where brands responding to other brands (be it successes or failures) creates success. By participating in the online conversation, Feeld resonated with users left out by Bumble’s fumble. Do you agree with Feeld’s timely response? Let us know your thoughts in the comments below. #feeld #datingapp #brandstrategy
NoGood’s Post
More Relevant Posts
-
No Way Bumble Did This😳🚨 Imagine this: You’re just walking and minding your own business, and suddenly, you see an ad that suggests you should shift your personal values to align with a brand’s message. How would that make you feel? Bumble- A Dating App which is known for its empowering female-first approach, recently launched a campaign that encouraged users to dive back into dating leave their celibacy practices. But, many users felt the ad was intrusive, pushing them to abandon their personal choices. Where did Bumble go wrong?👀 Brands need to connect without crossing boundaries. Let’s rethink our approach to respect personal choices while promoting our message, While I know that it was not campaigns agenda to hurt anybody’s feelings, but somehow many people felt offended. What are your thoughts on this? How do you think brands can find the right balance? Comment your thoughts below and Follow Anandjot Singh for marketing content!🤌🏻 #Marketing #BrandStrategy #AudienceConnection #Bumble #MarketingCampaigns #DigitalMarketing #CustomerRespect
To view or add a comment, sign in
-
Guys, we need to talk about Bumble. 🐝 👉 Deleting their feed (big celebrity move - love it) 👉 Teasing a 'big' announcement (yes, good) 👉 Posting relatable (?) Victorian-style memes (interesting, I think?) 👉 Using a CGI advertising video in the lead up to their brand video launch (meh) 👉 Promising all the WOW (worn-out-women) that they're gonna change the game when it comes to online dating... (we love!!) And then announcing that all they've done is introduce a new feature called 'opening moves' where all the women on the app can invite men to make the first move. It's an acknowledgement of an online dating space that has become tired and tiring. But, Bumble has received a mass of criticism from users and shareholders alike about how underwhelming this announcement is. The 💛 marketing team 💛 has been praised for their epic launch on socials (as they should be), but the product itself isn't getting the love Bumble hoped for... IMHO there's nothing worse than a hype-filled lead-up being more exciting than the actual thing being launched. But I'm very interested to hear your thoughts - give 'em to me! 👏 --- #bumble #productlaunch #marketinglaunch
To view or add a comment, sign in
-
Helping businesses & freelancers grow with social media and Facebook ads | 🏆 1st Prize in Marketing by Korean Publishers Cooperative | Global Impact | HY Marketing
There was a huge controversial ad from Bumble Inc. about a month ago, leading the company to turn it down right away. In contrast, Tinder's advertising campaigns were quite successful. I dug deeper into the Dos and Don'ts so that you can avoid dealing with outrage from your ads in the future. 👉🏻Tinder's Dos. 1. Thorough social listening Tinder wanted to re-brand itself by removing the hook-up app image. So they conducted extensive social listing and understood the need for diversity and inclusion and then applied changes in society and to their advertisement. 2. Know your target audience Their target demographic ranges from 18 to 25 years old. Since they knew what women need nowadays, they were able to incorporate appropriate imagery and copywriting into the campaign (astrology, neon colors, etc.). 3. Strategically expand your target audience While Tinder primarily catered to the hetero, straight community, they recognized the importance of inclusivity. They strategically broadened their target audience, aligning with current trends and values. 4. Strategic partnership They partnered with Mischief USA, a well-known creative agency in the USA. Perhaps Bumble didn't have the budget for such partnerships or proper operations, especially since the company announced plans to lay off 350 employees back in February, roughly 30% of its workforce. Since July, its share dropped by roughly 45%. Bumble failed in these four areas. So, if you're planning to run ads, remember to thoroughly understand your audience — their preferences, concerns, desired content, interests, values, and more. 🤔What are your thoughts on Bumble's situation? If you have any other ideas for minimizing the creation of controversial advertising that goes against community values, feel free to comment below! --- Follow for more Hyein Yoon #AdvertisingStrategies #GlobalMarketing
To view or add a comment, sign in
-
Gen Alpha Mom ◇ Creating Your Unique Brand Story - IRL & URL ◇ EPIC PLAYDATE: A Creative Brand Constancy | INCUBATOR: A Hub for Emerging Experiences thru AR/XR, Avatar Design, Third Places & more
4/30 UPDATE: New vibe, new brand, new PFP & bio: “We’ve changed, so you don’t have to.” • • • OP 4/28: Fascinating 👀 Bumble Inc. unapologetically deleted its entire Instagram feed & replaced its logo PFP + bio with 1 word only: 𝔼𝕩𝕙𝕒𝕦𝕤𝕥𝕖𝕕. What - or rather who - is fueling this major brand repositioning? Gen Z 79% of college-aged Gen Zers are over dating apps (per this recent Axios article 🔗 https://lnkd.in/eMB_aP9V) Bumble’s new CEO, Lidiane Jones, shares: “𝘞𝘦 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢𝘯 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘵𝘰 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘺𝘰𝘶𝘯𝘨𝘦𝘳 𝘶𝘴𝘦𝘳𝘴 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘭𝘺 𝘵𝘰 𝘮𝘦𝘦𝘵 𝘵𝘩𝘦 𝘯𝘦𝘦𝘥 𝘰𝘧 𝘮𝘰𝘳𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺 𝘰𝘧 𝘧𝘳𝘪𝘦𝘯𝘥𝘴𝘩𝘪𝘱, 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘰𝘯𝘴𝘩𝘪𝘱, 𝘭𝘰𝘷𝘦 𝘢𝘯𝘥 𝘣𝘦𝘺𝘰𝘯𝘥.” Personally, I 🫶 this. 𝗚𝗿𝗼𝘄 𝗮𝘀 𝗻𝗲𝘅𝘁 𝗴𝗲𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗴𝗿𝗼𝘄. Also, I used Bumble way back in the day with success and I know this style of meeting totally works. I sure hope it does for moving forward. #datingapps
To view or add a comment, sign in
-
Time-Traveling Fever Dream | Content Creator, Revolutionizing the Livestream industry, Storyteller | Sharing Insights on My Creative Journey | YouTuber, Livestreamer, Lad on all the GIFs |
Name a worse ad campaign than the one that Bumble is displaying. I'll wait. Bumble’s “Opening Moves” update completely missed the mark. Women now can opt out of messaging first with the update, but the TikTok ad campaign still promotes "Girls message first" as the core selling point of why you should download the app. The ads received a barrage of negative comments due to this approach. Instead of removing the ad, Bumble turned off comments. If you need to disable comments on your ad, it’s likely not effective enough of an ad and you're burning money. Instead of listening to user feedback, just ignore and block the user feedback. Make it make sense. Oh, and let's not even start with their billboard controversy... #marketing #smm #advertising
To view or add a comment, sign in
-
CEO of Dezenhall Resources. Crisis + Reputation Management Expert. C-Suite Advisor. Culture Driver. Speaker.
There's a lot of buzz 🐝 around Bumble Inc.'s recent marketing fumble. The reality is that companies are run by humans who are not infallible. Mistakes not only happen; they are inevitable. 👓 Hindsight is always 20/20. In Bumble's Fumble and Recovery 📰 , I examine the company's reaction to the self-inflicted crisis and what they got right in the immediate aftermath. When organizations take risks , change direction, and try to reach new markets in new ways, there is always the possibility of error. Bumble made a major blunder 🤕, but as the saying goes, “It’s not how we fall. It’s how we get back up again,” and I’m confident recovery 🛣 is right around the corner for this bold and evolving brand. 🔗 For the full #Substack below. #BusinessInsights #CrisisManagement #Resilience #Bumble
To view or add a comment, sign in
-
In a digital landscape where TikTok reigns supreme, it's a Herculean task for new platforms to capture the fleeting attention of Gen Z. Yet, amidst this competitive arena, four emerging apps are making waves, signaling a shift in how young consumers engage, create, and find community. 1️⃣ Lapse: Revolutionizing nostalgia, Lapse brings the charm of disposable cameras to the digital age, letting users experience the anticipation of "developing" photos. A fresh angle on photography in a click-and-forget world. 2️⃣ Character.ai: Mental health takes a digital leap forward. Character.ai offers a novel resource for those unable to access professional help IRL, proving technology's potential in supporting well-being. 3️⃣ Fliff: Catering to the thrill of sports betting without the risk, Fliff blends virtual competitions with real-world rewards, redefining engagement for young sports enthusiasts. 4️⃣ Everywhere is Queer: A beacon of inclusivity, this app not only connects queer individuals with welcoming spaces but also supports LGBTQ+ businesses, fostering a supportive community ecosystem. Why does this matter to brands? With Gen Z and Millennials navigating an ever-expanding universe of platforms, YPulse's insights reveal a crucial lesson: don't sleep on the underdogs. While these apps may not boast the longevity of Instagram or the ubiquity of TikTok, they represent burgeoning niches with potential for brands to make a meaningful impact. The key takeaway? Flexibility and innovation are non-negotiable for brands aiming to stay relevant. As 75% of 13-39-year-olds assert, venturing into uncharted territory, though risky, is essential. In a world where 84% of young consumers hop platforms for diverse experiences, embracing the new, even temporarily, could be your brand's next viral moment. 💡 As the digital sphere evolves, so does the playbook for brand engagement. With these four apps, the message is clear: exploring emerging platforms can unveil unique opportunities to connect with Gen Z and Millennials in authentic, impactful ways. #EmergingApps #GenZTrends #BrandEngagement #DigitalInnovation #YouthCulture
4 New Apps For Brands to Watch - YPulse
https://www.ypulse.com
To view or add a comment, sign in
-
Currently heading up content and web strategy @ Vendavo. Multi-passionate creative human. Director, poet, storyteller, podcaster.
Bumble really missed the mark this time. Know the climate. Know what’s going on with your audience. People are more empowered and less tolerant of nonsense than ever. And we are coming up on the 2-year anniversary of the overturn of Roe v. Wade nonetheless. People are waiting longer to get married. Not to mention this is often a religious choice. A financial choice. A deeply personal choice. So, a campaign implying your own user base is to blame for dating trends? Tone deaf and negligent. Here’s what Bumble forgot… A major portion of their audience is navigating a world where their rights and voices are already in fierce contention. A successful campaign would tap into the current cultural heartbeat, relate to the intended audience, and reflect their users' lives and struggles. Then test a big message in the field before launching for the world. A powerful brand would embrace the trends, not blame the trends on their audience. So what’s the takeaway? Listen. Really listen to what’s happening around you. Don’t let your brand be caught off-guard. Be the ally your users need. Get this right, and you’ll hopefully avoid PR disasters like Bumble’s. Build a brand that resonates and endures. The quick apology was smart, and helped manage the fallout. One of the better corporate apologies if you ask me. They took ownership and admitted their mistake. Which is hard to get right, especially nowadays. People see through the BS. But the goal should be to never land there in the first place. The best way to support your community is to actually listen to them before you launch something that could push them away. Do better. This is disappointing. Especially for a brand supposedly built on the ethos of empowering women. PS: never underestimate the power of a good PR & comms team. They are the unsung heroes in moments like this. #bumble
To view or add a comment, sign in
-
Brand Therapist @ CLTR LAB | Culture Shaping > Clout Cashing | Stop chasing viral moments, let's build cultural MOVEMENTS.
5 reasons why Bumble Inc.'s new "wake up call"/ rebrand fell flat: 1. Lackluster features: Bumble did what major artists do when they are rebranding/ starting a new chapter by wiping their Instagram clean before announcing new features/ brand identity refresh that failed to deliver on the hype. The new features were not that major and copied from Hinge. The new visual identity looks nice but that's not fixing the deeper rooted issue here. 2. Overhyped: The audience expected significant improvements to the dating experience, but Bumble's "Opening Moves" feature was the main attraction. This feature allows everyone to answer the same prompt instead of women having to send a personal message to each match. 3. Nothing new: Bumble is simply doing what Hinge already does. This begs the question, how is this connecting with Gen Z and women meaningfully? 4. Expectations not met: The rollout failed to deliver significant improvements to the user experience. Although the "Opening Moves" feature saves time by not having to think of an opening line, it's not a dramatic improvement and it's not rebrand hype worthy. 5. Missed opportunity: Gen Z doesn't like dating apps and wants third places. Bumble had an amazing pop-up in NYC in 2017 that transformed a space in Soho into an aesthetic hive bar/ lounge. Creating more branded spaces for people to meet IRL would be a lot more strategic for engaging with Gen Z. Bumble needs a real social-first, Gen Z forward rebrand that rebuilds brand identity and brand DNA because right now Bumble’s words are not matching actions. I am ready when you are... consider this me making the first move 🐝 PS. one of the most popular comments on Bumble's IG content "this may have been a brilliant and relatable marketing move but with the most disappointing outcome for users. Playing on exhausted women's hopes, promising change, and delivering zero... just like many men on these apps".
To view or add a comment, sign in
52,379 followers