NoGood’s Post

Erewhon, originally a standard grocery store, has evolved into a status symbol and trendsetter in the wellness and lifestyle space. Known for curating the hottest consumer products, it’s now the epicenter of a viral smoothie trend that’s capturing the attention of Gen Z 🍓🥥 → 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐒𝐦𝐨𝐨𝐭𝐡𝐢𝐞𝐬: By launching limited-edition, influencer-backed and super expensive smoothies—like Hailey Bieber’s Strawberry Glaze or Kourtney Kardashian’s Poosh Potion—Erewhon has created both hype and brand awareness. These smoothies aren’t just drinks; they’re highly shareable moments that drive foot traffic and go viral on social media. → 𝐁𝐞𝐚𝐮𝐭𝐲 𝐁𝐫𝐚𝐧𝐝𝐬 𝐂𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐓𝐫𝐞𝐧𝐝: Beauty brands like Summer Fridays, Rhode, and Poosh are tapping into this trend, recognizing that these smoothies are more than just a drink—they’re a brand-building moment. By aligning with Erewhon’s cool factor, they’re able to connect with Gen Z in a way that feels authentic, aspirational, and rooted in wellness culture. ⚡ 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Erewhon’s success shows that younger consumers value experiences, even in everyday purchases. I believe brands should prioritize making their products an integral part of a lifestyle—this should be their main focus and biggest challenge. What do you think other brands could take away from Erewhon’s strategy?👇 #MarketingTrends #Wellness #ProductMarketing #ConsumerTrends

This recent article from Vogue Business resonated with me because, in today's fast-paced world, experiences matter more than material possessions. Food has become a form of self-expression and social currency for my generation. From beautifully plated dishes to innovative culinary creations, food is not just about eating; it's about culture, identity, and personal expression. One aspect of this culinary revolution that excites me is the resurgence of tablesetting. Once seen as old-fashioned, tablesetting is making a modern comeback. I believe it's a reflection of our desire to create meaningful experiences and connections. We're reimagining tablescapes as a way to elevate our dining experiences and make them more memorable. For me, tablesetting is about blending minimalism with maximalism, tradition with innovation. It's about expressing my personality and style through eclectic combinations of tableware, textures, and colors. Sustainability is also a key factor. I'm passionate about using sustainable materials to align my dining habits with my values. In essence, I see the resurgence of tablesetting as a testament to our generation's innovative spirit and commitment to authenticity. It's a way for us to slow down, connect with others, and savor the moment—one beautifully set table at a time.

In good taste. 'Good taste' is like your favourite pizza toppings – it is often personal. And what's classy or cool to someone might not be the same for another. Your style, your upbringing, the things you're into, and where you're from - all that shapes what is 'in good taste.' And in context, of course, art and fashion influence greatly what's 'trendy' or 'classy’ but personal taste still plays a role, whereby nowadays influencers can have as much to do with trends as large companies. Whether they're fashion bloggers, social media stars, or personalities with a significant online presence, they have a direct line to their audience. They can showcase their personal style, preferences, and recommendations to a massive number of followers. This direct connection with their audience gives them immense power to influence what's cool or fashionable. And so, understanding and acknowledging the diverse comfort levels and style preferences among different generations are crucial for both customers and employees. The way a business presents itself, including through employee attire, can significantly impact its appeal to specific demographics and customer segments. Being cognizant and adaptable to all these different tastes keeps the brand on top. It's relevant in a market that's always changing. So, catering to generational style preferences isn't just nice—it's a smart move that keeps the brand strong and winning, for customers and employees. #employeerelations #luxury #training #hospitality

In the same way that TV chefs would love someone to invent smell-a-vision, luxury fragrance brands wish that there was a way online consumers could experience the full sensory impact of their products. Sadly, neither is possible right now, so how can you make a fragrance seem desirable if you can’t rely on its scent to sell it? As with so many things in 2024, the answer lies in social media. More specifically, the takeover of social media platforms by younger consumers. Today’s digital natives are more likely to be concussed by a falling coconut than buy something without first seeing what their favourite influencer thinks about it. And that can only mean one thing for fragrance brands looking to future-proof their lines: Ditch the cookie-cutter sales strategies and elitist campaigns aimed at a smaller, more affluent market and embrace strategies that focus on the individual needs of the modern consumer. If you can find a way that taps into the digital lifestyle and emotional well-being priorities of younger markets – while remaining faithful to your roots – you’ll have the key to brand longevity and predictable, forecastable income. #Fragrance #Marketing #Distribution #SocialMedia #Branding

How many times have you heard the older generation say- ‘if you stop buying coffee every day and avocado toast, you’ll be able to afford a house?’🤐 Well Gen Z are ignoring these types of questions and living life to the fullest by treating themselves to everyday luxuries instead of saving towards one big purchase of a lifetime. With the rise of TikTok trends such as ‘romanticising your everyday life’, ‘come with me to Erewhon’ or ‘check out my Whole Foods haul’ some people are even getting second jobs just to afford these everyday luxuries. At $25 a smoothie, the monthly cost of a daily Erewhon could buy a Prada crossbody bag. For Gen Z, this daily luxury is more important. I think in the world's current economic state, I can admire Gen Z’s approach to adding value to simple pleasures in life, and maybe we can all learn a little something from them. Most of us are constantly in a state of worry when it comes to the cost of living crisis, but sometimes you do have to remember to live your life still and give yourself those little treats, whether that’s your daily coffee or your avocado toast at your favourite brunch spot. Is luxury to you, treating yourself to designer clothes or treating yourself to an expensive cake?🎂🎂🎂 https://lnkd.in/eEezebfc #SocialMedia #Linkedin #Business #Food #Fashion

Instead of just building fame around your product... focus on creating a whole universe around your brand that the audience can immerse themselves in. Right now, winning brands have a point of view on life, not just in their category. As an example, here is the latest collaboration from TATCHA and Rocky’s Matcha, created to celebrate the new product, Matcha Cleanse. The brands created a whole experience around it, even inventing a new drink: MATCHA TACHA. Not only is it a perfect merging of two brand worlds, but it is also an experience that allows Tatcha to make their mark beyond the beauty category, moving into lifestyle. I wrote about the importance of gathering your audience in real life in the Power of Belonging Trend Spotlight (https://lnkd.in/dU7iqxqg). What are your thoughts? Video from @tatcha Instagram. #digitalmarketing #strategy #beautymarketing #beautytrends

In today’s fast-evolving beauty industry, standing out requires more than just exceptional products; it demands a holistic approach that resonates deeply with consumers on a personal level. One brand leading this transformative wave is REFY, not just as a beauty brand but as a beacon of lifestyle aspiration, brand building and driving authentic engagement. Here are some of my thoughts as to why REFY is winning in the beauty space. #BeautyBranding #MarketingStrategy #REFY #CommunityBuilding #AuthenticMarketing #BrandStorytelling #InfluencerMarketing #UGC ##REFYBEAUTY #ChelseaMtada #NIGHTSTANDSERVICE #JessHunt #BeautyNews #CreativeStrategy  #GirlStrategy

The psychology of super brands is a fascinating subject that delves into the emotional connection between consumers and the brands they love. These super brands have mastered the art of capturing attention, building loyalty, and creating a lasting impact in the minds of consumers.📍 One key aspect of understanding the psychology behind these super brands is their effective use of color. The color red, in particular, plays a significant role in evoking emotions and influencing consumer behavior. 🚩 Red is a powerful and attention-grabbing color that symbolizes determination, energy, and excitement. It has been found to increase heart rate and stimulate appetite, making it a popular choice for food-related super brands. From fast-food chains to beverage companies, red can be seen prominently in their logos and branding. #design #marketing #red #colors

The words “target audience” get thrown around a lot when talking about business, social media, and digital marketing. But what exactly is a target audience? Here are some examples of businesses and their target audiences: ✳️ A vegan restaurant that targets health-conscious individuals who follow a plant-based lifestyle and are passionate about sustainable dining options. ✳️ A tech gadget store that targets tech-savvy millennials who are early adopters of the latest gadgets and are always looking for innovative tech solutions. ✳️ A pet grooming salon that targets pet owners who prioritize the well-being and grooming of their furry companions, providing services for dogs and cats of all breeds and sizes. If you’d like a deep dive into how to uncover your target audience, check out our article detailing how to find the right customers for your business: https://bit.ly/48hzGIn