According to Nielsen, brand sponsorships in sporting events are one of the most trustworthy advertising channels. And while pro sports sponsorships are growing more expensive for brands, the expanded sports landscape provides more opportunities for challenger brands to get in on the ground floor of new sports and leagues.
Good morning, Association of National Advertisers. ☕ Nicole McCormack, TeamSnap's SVP/GM Brand Solutions seen in ANA's 𝘍𝘰𝘳𝘸𝘢𝘳𝘥, Brands Get Creative with Their Sports Sponsorships: As the costs of sports sponsorships grow, brands are finding innovative ways to reach fans and maximize ROI. "Brands are getting creative and diversifying their sports sponsorship strategies to maximize engagement and return on their investments. Alternative avenues quickly gaining popularity include growing partnerships with women's leagues, collegiate and name, image, and likeness (NIL) agreements, and youth sports sponsorships." Read the full article ⬇
