Nike’s Post

Winning is about more than 'just showing up'. Here's what I consider to be a 𝗪𝗜𝗡𝗡𝗜𝗡𝗚 𝗠𝗘𝗡𝗧𝗔𝗟𝗜𝗧𝗬 in both the sports ánd the business world: 🎯 𝗣𝘂𝘁 𝘁𝗵𝗲 𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗙𝗶𝗿𝘀𝘁: Prioritise the organisation’s success over personal or team interests. ❤️🔥 𝗦𝗽𝗲𝗮𝗸 𝗮𝗻𝗱 𝗔𝗰𝘁 𝘄𝗶𝘁𝗵 𝗣𝗮𝘀𝘀𝗶𝗼𝗻: Bring energy and heart to everything you do. 🌟 𝗢𝘄𝗻 𝗬𝗼𝘂𝗿 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀: Shared mistakes are the fast-track to organisational growth. 🙌 𝗕𝗲 𝗣𝗿𝗼𝘂𝗱 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗢𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻: Show genuine pride in being part of something bigger. 🫶 𝗟𝗶𝘃𝗲 𝘁𝗵𝗲 𝗩𝗮𝗹𝘂𝗲𝘀: Act according to the organisation's values (not just talk about them) 🤝 𝗖𝗮𝗿𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗧𝗲𝗮𝗺: Regularly check-in with your team's wellbeing, energy and motivation 📈 𝗕𝗲 𝗔𝗱𝗱𝗶𝗰𝘁𝗲𝗱 𝘁𝗼 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀: Embrace progress, no matter how small, every single day. 🏓 𝗚𝗶𝘃𝗲 𝗮𝗻𝗱 𝗥𝗲𝗰𝗲𝗶𝘃𝗲 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Silence is silver, feedback is gold. What else would you add to this list? Drop your thoughts below! 🚀 #Leadership #TeamPerformance #WinningMentality #HumanPerformance #Feedback #CompanyCulture #BusinessSuccess #NikeInspiration #WinningCulture #Participating #Paralympics #TeamCoaching

"FIND YOUR GREATNESS" In September 2007, Adidas won the bid to become the official sportswear partner for the 2012 London Olympics. The deal worth $201million, restricted other sports brands like Nike from featuring Olympic athletes in their advertisements for the games. Faced with this challenge, Nike did not give up. Instead, Nike chose an unconventional path, showcasing greatness in ordinary people; such as a 200-pound 12-year old boy Nathan Sorrell, whose story encapsulated Nike's message that greatness transcends the realm of elites. The young boy depicted in the ad serves as a poignant reminder that every transformation begins with a singular action and he is courageously embarking on that journey. Life recognizes and rewards those who take proactive steps. The ad connected with ordinary people and sidestepped Adidas' Olympic-partner limitations. This exemplifies the power of effective marketing that resonates with the experiences and emotions of people. 😊 #FINDYOURGREATNESS #nevergiveup #keepmovingforward #justdoit Clip: Nike Inc.

https://lnkd.in/g4zrQvXH In 2012, when Adidas clinched the Olympic spotlight, Nike launched its 'Find Your Greatness' campaign—a marketing symphony that celebrated everyday heroes. The narrative: Greatness isn't a rarefied state; it's an inclusive journey, accessible to all who dare to strive. 🏃🌍✨ This masterstroke redefined achievement, shifting focus from podiums to personal battles, with ads that spanned the globe to spotlight real people's triumphs. As revenues soared by 7%, with a 10% hike in North America alone, Nike's campaign not only countered its rival but created a legacy of inspiration. 💡📈 Let's discuss how such campaigns redefine brand greatness by resonating with the human spirit. #FindYourGreatness #NikeMarketing #BrandLegacy #InclusiveExcellence

"Don't ask if your dreams are crazy. Ask if they're crazy enough." Nike took a real, actual stand when it stood by controversial football player Colin Kaepernick in a powerful tweet and a subsequent two-minute film featuring the message, "Believe in something, even if it means sacrificing everything". From controversy to visibility! Nike's bold move amplified brand presence globally. "Just Do It, no matter the cost. Kaepernick's story empowered a movement. Share your thoughts on Nike's journey below! #nike #justdoit #ad #campaign #famestory #brand #viral #blacklivesmatter #nkieshoes #legacy #nikefootball #sports #athelete #JustDoItRevolution #CourageousChoice #NikeDebate #ViralImpact #NikeTalks #BrandImpact #NikeVisibility #EmpowerChange #JustDoItLegacy

Picture this ✨– London, 2012, the Summer Olympics in full swing. Adidas drops a jaw-dropping $150 million ✅ for the title sponsorship, thinking they've sealed the deal. But little did they know, Nike had some aces up its sleeve 📈 Here is how Nike stole the limelight :- 🚀 Strategic Misfire: Adidas, despite the investment, faced an unexpected blow. Nike, without the official title or a $150 million check, not only matched but surpassed Adidas in tweets and social media followers during the Olympics. The competition was heating up! 📊 Survey Shock: Hold onto your seats because a US survey revealed a mind-blowing fact – more people believed Nike was the title sponsor! Imagine that! Millions thought Nike, without the hefty investment, was the face of the Olympics. 🌟 Nike's Genius Strategy: Now, here's where the magic happens. Nike found loopholes, recruited Olympians as ambassadors, showcased other 'Londons' in commercials. Therefore defied the norm by featuring average teenagers rather than superstars. It was a stroke of genius! 🎥 Emotional Triumph: But wait, there's more! Nike's 'Find Your Greatness' commercial tugged at heartstrings, focusing on everyday champions. It went viral, trending at number one on YouTube, leaving Adidas in the dust. The lesson here? It's not about the title; it's about the heart. 🚀 Conclusion: So, my friends, the takeaway? Nike, against all odds, proved that a little extra effort can turn the ordinary into the extraordinary. What are you doing to find your greatness? Stay inspired, stay legendary! ✨👟 #NikeVsAdidas #MarketingMagic #FindYourGreatness #casestudy

I've been wanting to share my thoughts on Nike's latest "Winning Isn't for Everyone" campaign. But I didn’t want to just share an opinion this time. I wanted to show the stark contrast between a once no 1, out-of-touch brand, and an underdog who values simplicity and true consumer centricity. One is about owning "the win". The other is about owning running. Which, right now, they do. One has a big budget, the other one has big values and empathy. I guess the world is changing quickly for those who think the flex still works. This ad gives me Apple „crush it“ vibes 😅 Apple squashed creativity, Nike breaks the spirit of sport. I see a clear parallel here… But maybe I am wrong. What are the opinions out there? PS. my time at PUMA taught me that sport should be a positive and inspirational force for good, not a polarizing driver in a world that is polarizing enough as it is. #nike #winning #brooksrunning #olympics2024

Tone deaf advertising by Nike. Let's lean in hard on the qualities of a winner that are the worst of us. Let's emphasize and stress those mindsets and behaviours most orthoganal to inclusivity, empathy, and kindness. I get what they were going for, but it's a bridge too far to run across before this ad is done playing. Nike can do a lot better than this. I like Nike. They do good things. They make some great shoes. Not the best across the board anymore, but that's why competition is good. The cloudmonster and related runners from ON are IMHO the best on the friggen planet. Running with these shoes is like nothing I have experienced before. You have to just try them. I still have a top shelf Nike Air pair, which are a GREAT shoe. But there is absolutely no cushion comparison. Walking on air has nothing on Walking on clouds. So IMO this is just an "ooops I did it again" moment for the marketing "genius" behind this campaign. It happens. This one isn't embarassingly bad. If you aren't paying attention you might actually think it's good. And maybe it is actually GREAT because here we are talking about Nike. Which is the point after all isn't it? For the record, I also just called Shania, and it doesn't impress her much either. So it's a wrap. Nothing more to say here, moving my hashtag#dataninja self along. Great Post Oana. I will say though, that if I have trouble getting to sleep tonight, you'll hear from me tomorrow (later today). I'm supposed to be winding down...and you're winding me up. Not very kind or empathetic of YOU either eh? 🇨🇦. 😂 🥷

UNDO IT? Woods Confirms Split with Nike - https://lnkd.in/e24ud3Qi Tiger Woods epitomizes the essence of excellence, resilience, and unparalleled success – qualities synonymous with Nike's brand ethos. As a global sports icon, his association with Nike extends far beyond mere endorsement; it is a powerful narrative of triumph over challenges. Woods's charisma and athletic prowess have fueled a dynamic partnership for 27 years, transforming Nike Golf into a dominant force. His authenticity resonates with consumers, elevating Nike's golf division into a symbol of aspiration and achievement. Tiger embodies the 'Just Do It' spirit, inspiring athletes worldwide to push boundaries. His departure after 27 years will create a seismic shift, impacting not only the golf industry but the broader sports marketing landscape. The void left by Tiger's absence will necessitate a thoughtful repositioning strategy for Nike, emphasizing the enduring legacy he built for the brand. https://lnkd.in/e24ud3Qi

“You got this” vs. “Just do it” I find it very motivating cycling past Declan Rice on my way to work in the new adidas #Euros2024 creative. The simplicity and the ambiguity of "You got this". Is Declan motivating me? Himself? Am I motivating him as I read the text in my head? I like the idea it’s mutual and we are spurring each other on. But I couldn’t help notice the similarity of these three, single syllable words to the iconic Nike slogan - “Just do it”. Both of them are highly motivating, and provoke an emotional response in the reader/listener. I think in a challenging era of covid, inflation, recessions etc. that the reassurance of “You got this” is more in tune with how I feel than the more "stop whining and get on with it" of the Nike original. What do you think? Which is your favourite? They even work well together. You got this. Just do it! #advertising #slogans #marketing

You’ve been lied to ❌ Greatness isn’t just for the chosen few. ❌ #Nike proved it with a simple yet powerful story ✅ 👉 In the summer of 2012, while the world’s eyes were glued to the London #Olympics, Adidas took center stage as the official sponsor. 👉 It seemed like they had the upper hand, right? But Nike had a different game plan—one that would not only rival Adidas but redefine what it means to be great. 👉 Nike chose to focus on everyday heroes instead of elite athletes. 👉 They told the story of Nathan Sorrell, a 12-year-old boy from Ohio who was struggling with his weight. 👉 In their campaign, Nathan wasn’t portrayed as a victim or a future champion. He was shown as someone who, like all of us, was simply pushing past his limits. ✅ The message was clear: Greatness is not some rare trait; it’s within reach for everyone willing to push beyond their boundaries. 👉 Nike didn’t just sell shoes—they sold the idea that anyone, anywhere, could be great. ➡️ What’s one challenge you’re ready to tackle? What’s that one thing that’s been holding you back? ➡️ Share it in the comments—let’s inspire each other to take that first step towards our own greatness. #branding #brandmarketing #brandstory #brandpositioning #LinkedInCreator