Nielsen’s Post

ICYMI - The Week In Review looks at why most of The Trade Desk's "Top 100 Publishers on the Open Internet" list consists of streaming TV services and networks with URLs and why the list resembles a big consumer brands' media plan circa 1987. We also look at Nielsen's plans to measure Lionsgate's FAST channel and wonder why we're the only ones asking "Okay, but how?" https://lnkd.in/e8kpPVBE

A multi-media approach works best reaching consumers via linear, streaming, and digital media. This is true combining broadcast and digital as well and linear + streaming. The strengths of targeted digital marketing with the mass reach, and influence, of broadcast television.

On the digital front, business owners need to start shifting their advertising budgets to CTV in order to keep up with viewers. These numbers will only increase as Gen Z becomes a player in the consumer game. It's not 2005 anymore! While you're at it, make sure your website is as modern and accommodating as your storefront, or else they will scroll on by. Our digital game needs to be as put together as Aunt Merna was when she went to church on Sunday. "At the platform level, YouTube marked its 12th consecutive month as the top streaming service. Peacock saw a 29% spike in usage, driven by NFL playoff coverage, to account for a record 1.6% share of TV. Netflix gained 0.2 share points to end the month at 7.9% of TV, its highest since August 2023, and the 10% increase in Roku Channel usage bumped its share back to 1.1% of total TV."

Traditional TV is up against some serious competition from streaming platforms. Connected TV (CTV) and free ad-supported streaming TV (FAST) channels are gaining popularity like never before! As marketers, it's crucial to adapt and prioritise privacy-first and highly addressable technology to grab the attention of new audiences. Keep reading below to discover the exciting opportunities and strategies in this ever-evolving landscape. 👇 #advertisingtrends #stayahead #adtechnology #adtech #media #2024predictions #2024trends

Heading to CES in January? Let's meet up!  Linear TV is facing a decline and will face tough competition from streaming platforms in 2024. Connected TV (CTV) and free ad-supported streaming TV (FAST) channels are gaining popularity as they provide valuable viewer data for targeted advertising. The growth of streaming platforms will attract more ad budget, impacting linear TV. Additionally, there will be an upsurge in content and audiences shifting towards free streaming services. This presents opportunities for marketers to rethink strategies and focus on innovative solutions while maximising ROI. Read on to learn how privacy-first and highly addressable technology will be crucial in capturing the attention of new audiences: https://lnkd.in/eesE84xy #advertisingtrends #stayahead #adtechnology #adtech #media #2024predictions #2024trends

“As streaming TV has grown in the programmatic space, advertisers have readily taken advantage of the audience-centric buying options that exist, but contextual is equally as critical and should not be overlooked.” ICYMI: Our VP of Product, Amit Nigam, spoke with TVREV's Alan Wolk at the end of last year to discuss the changing landscape of CTV media buying in this Q&A: https://hubs.li/Q02fSZBW0

Are you leveraging streaming TV best practices to enhance the reach and impact of your campaigns? If not, you're missing out on a large audience that you are NOT reaching through broadcast & cable. Hit me in the DMs after you download this guide & lets talk! #simplifi

This is a big step in making Local video easier to plan, activate and measure. Broadcast + streaming is the most effective way to maximize reach in any market. This product can do a few things: - leverages new measurement solutions to prove the effectiveness of local video - helps national brands enhance their strategy by layering Reach+ on top of key markets - makes buying local easier. One point of contact. #local #localvideo #videoadvertising #streaming #broadcast

As more viewers cut the cord, many advertisers are following suit. Connected TV (or CTV) allows brands to reach people on major streaming platforms like Hulu.   Hear from Senior Digital Strategist Emma Tucker on how CTV can provide businesses with a more strategic approach to digital advertising.

There seemed to be broad agreement on most of the big themes coming to the streaming industry: More ads, higher prices, and fewer big swings on prestige TV. These changes are all united by the shift towards profitability, rather than growth-at-all-costs.