Nicoya’s Post

In today's uncertain economic climate, 𝗩𝗮𝗹𝘂𝗲 𝗮𝗻𝗱 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆 ⚖️ are top of mind for consumers. In this post, let's explore how Private Label Foods are delivering quality products at competitive prices and why this matters to investors.   This is 2nd of 3 follow ups to my post on Private Label Foods being at the Intersection of Sustainability, Affordability, and Nutrition.    𝗖͟𝗼͟𝘀͟𝘁͟ ͟𝗘͟𝗳͟𝗳͟𝗶͟𝗰͟𝗶͟𝗲͟𝗻͟𝗰͟𝘆͟ 📉: Private label brands have a competitive edge when it comes to cost efficiency. By streamlining operations, supply chains and go-to-market routes, these retail brands can offer high-quality products at lower prices. This cost advantage not only attracts budget-conscious consumers but also generates attractive opportunities for investors. 𝗖͟𝘂͟𝘀͟𝘁͟𝗼͟𝗺͟𝗶͟𝘇͟𝗮͟𝘁͟𝗶͟𝗼͟𝗻͟ ͟𝗮͟𝗻͟𝗱͟ ͟𝗙͟𝗹͟𝗲͟𝘅͟𝗶͟𝗯͟𝗶͟𝗹͟𝗶͟𝘁͟𝘆͟ 🛍️: Private label brands have the flexibility to adapt quickly to changing consumer preferences and market trends. Whether it's introducing new flavors, formats, or packaging designs, these brands can respond nimbly to demand signals, driving innovation and maintaining relevance in a crowded market. 𝗧͟𝗿͟𝘂͟𝘀͟𝘁͟ ͟𝗮͟𝗻͟𝗱͟ ͟𝗟͟𝗼͟𝘆͟𝗮͟𝗹͟𝘁͟𝘆͟ 🤝: Contrary to popular belief, private label brands aren't just about low prices—they're also about trust and loyalty for retailers. As consumers become more discerning and value-conscious, they're increasingly turning to private label brands for quality products they can trust. By building strong relationships with customers, these brands foster loyalty and repeat business, driving long-term sustainability.   Investors, take note: 𝗩𝗮𝗹𝘂𝗲 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗽𝗿𝗶𝗰𝗲—𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗱𝗲𝗿𝗶𝘃𝗲 𝗳𝗿𝗼𝗺 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. Private label brands offer a compelling value proposition by delivering quality, affordability, and trust. As we navigate an uncertain economic landscape, let's remember that investing in value isn't just prudent—it's profitable.   Power Sustainable Lios #sustainability #food #privatelabel

Looking to stay ahead of the curve in the ever-evolving world of food and drink innovation? Look no further! Mintel has just released its latest report on "Innovation in Food & Drink." Discover the latest groundbreaking innovations shaping the industry today. From cutting-edge technology applications to sustainable solutions, this report covers it all! Don't miss out on this invaluable resource for anyone involved in food and drink product development, marketing, or strategy. Check out the full report here: https://lnkd.in/dexeeKR4 #FoodAndDrink #Innovation #MarketResearch #MintelInsights

Watch this exclusive interview with Quality Head, Kerry Ingredients Ms. Rupali Gupta as she talks to Food Infotech about flavours, sustainability and more.

Excited to share Mintel's latest initiative: Mintel’s Most Innovative! A celebration of the best in food and drink product development from around the globe over the last year. 🔍 Dive into a world where cutting-edge tech, sustainable solutions, and groundbreaking ideas redefine what's possible in the food and drink industry. Despite recent slowdowns in new product development, Mintel is here to reignite your inspiration and guide you forward. 💡 From flavors to packaging, and alcoholic drinks to pet food, we're spotlighting the standout innovations that are adapting to consumer trends and shaping the future of our industry. 📈 Stay ahead of the curve with insights on what works, what doesn’t, and how consumers are responding, fueling your innovation pipeline for success. 👉 Download Mintel’s Most Innovative now and infuse your strategy with fresh, winning ideas! https://lnkd.in/eRw93g42 #Mintel #FoodAndDrink #ProductDevelopment #SustainableSolutions #IndustryTrends #InnovationInspiration

How do we decide when to invest in a brand? Our team takes a thesis-driven approach to investments. We back the best in beverage, and we target opportunities where we can create value and leverage our strategic advantages. There's nuance, of course, but in general, all brands must meet the following criteria before an investment is considered. ✅ The brand is upstream of consumer trends with significant growth opportunities. ✅ There's a strong management team in place with operational and financial discipline. ✅ Our team can uniquely add value through our expertise and strategic relationships. ✅ The product tastes great and diversifies our portfolio. Because of this, our investments typically fall into three categories: 1️⃣ Category expanders or disrupters: These brands are growing the size of an existing category by bringing new drinkers to it. 2️⃣ Category creators: These products are creating entirely new categories for consumers and occasions for drinking. 3️⃣ Technology that powers the beverage industry: Bev-tech improves the way that the industry operates. Does your brand fit into one of these categories? If so, we'd love to talk! https://bit.ly/3ThoV45 #privatequity #beveragetrends #beverageindustry

When Jeremy Adams made a 2:00 a.m. store trip, he was faced with a dilemma. He needed an oral electrolyte for his young daughter, but he was thrown off by the ingredients. The product was full of artificial sweeteners, colors, and flavors that he didn’t even want to drink himself, let alone give to his daughter. Taking matters into his own hands, Adams, founder of KinderFarms, developed Kinderlyte as an alternative to artificially colored oral electrolyte solutions. While Kinderlyte stands out as one of the only natural electrolyte solutions of its kind, a growing number of consumers are joining in Adam’s concerns about food products. According to Ingredion's ATLAS study: → 33% of customers are willing to pay up to 20% more for all-natural claims → 44% of consumers in 2023 reported checking labels on products, up from 35% in 2020 Additionally, the market for natural food colors is projected to grow to $𝟯.𝟯 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 in 2033, according to Future Market Insights. The theme? Consumers are demanding access to health-conscious choices. Entrepreneurs like Adams have already answered the call – leaning into transparency, natural ingredients, and sustainable packaging. As consumer awareness increases, innovation in the CPG food space is bound to spike – creating space for a new wave of companies to emerge. – Read on to learn how companies can expand with the clean label movement: https://lnkd.in/eKZsWDw6

In the world of purpose-driven consumer packaged goods brands, we talk a lot about authenticity. But how can we bring authenticity to the next level? But first, some context: More and more consumers want to buy more than a product; they want to be part of something bigger than the immediate need any particular product fulfils. You could even say purpose-driven brands sell a version of the truth, which helps consumers of this truth to make sense of the world. In that sense, CPG brands become more like media companies. Do you remember Oatly's iconic "Like Milk But For Humans" advertisement? This is only 20% about Oatmilk and 80% about a different world. But it sure sold a lot of oat milk. Back to authenticity. All of this only works with authenticity - otherwise, there are angry backlashes. Now. My idea is to bring the authenticity game to the next level by rethinking the ownership structure of CPG companies. As CPG brands become more like media companies, we should examine how media companies protect themselves against unwanted influence. For example, a Swiss newspaper called "NZZ" manages its ownership structure in the following way: If you want to become an owner of NZZ, you have to be in the liberal-democratic Party of Switzerland or at least comply with its values and not be a member of any of the other parties. That might sound like a harsh rule, but it has protected this organisation's mission for 157 years. Check out my YouTube video to hear me riffing on this concept and how it could be applied to CPG companies. Link in the comments. #TheSprezzaturaCompany

CHALLENGING CONVENTION IN FMCG BRANDING AND PACKAGING Disruptive brands shake up categories by challenging conventions. The UK-based oat milk company, Minor Figures, stands out with quirky, irreverent packaging and branding that breaks from the traditional, more serious dairy alternatives. Meanwhile, Chobani, known for its innovative yoghurt products, positions itself as fun and health-conscious, focusing on flavour variety and clean ingredients. But does every FMCG brand need to challenge the norm? Some brands, like The Collective from epicurean dairy, a New Zealand dairy brand, still lean into more conventional, friendly designs while succeeding by emphasising product quality and familiar category cues. I recently collaborated with a brand that wanted to disrupt its category by taking a bold, unconventional approach in both design and messaging. While it gained some cut-through in consumer testing, it alienated a portion of its target market who preferred a more familiar, traditional approach. Disruption is powerful and while I’m a big fan of challenging conventions, it’s essential to balance innovation with audience expectations, especially in highly established categories. Where do you stand? Should FMCG brands challenge convention, or stay close to established category norms? #CHALLENGECONVENTION #DISRUPTION #FMCGBRANDING #FMCGPACKAGING

Join our Growth with Dyverg Brands, LLC Are you ready to invest in a healthier, tastier future? Look no further! Dyverg Brands invites you to explore exciting investment opportunities that align with our strategic vision. At Dyverg Brands, we’re not just revolutionizing the food and beverage industry; we’re redefining the very essence of consumption. Our commitment to transformative change extends beyond our products—it’s an invitation to visionary investors who share our passion for a better world. Why Invest in Dyverg Brands? Strategic Positioning: Dyverg Brands occupies a unique space in the market. We’re at the forefront of reshaping the industry by introducing innovative ingredients that prioritize both flavor and wellness. As an investor, you’ll be part of this strategic movement. Health-Conscious Consumers: The demand for healthier food and beverage options is on the rise. By aligning with Dyverg Brands, you tap into a growing consumer base that seeks products that enhance well-being without compromising taste. Flavor Without Compromise: Our approach ensures that every product delivers taste without compromise. We replace conventional ingredients with healthier alternatives, making it easy for consumers to make better choices. Dyverg Brands is poised for exponential growth. Join the Movement: We seek visionary investors who share our passion for reshaping the industry. Be part of a movement that transcends profit margins and prioritizes health, flavor, and sustainability. Contact us for our pitch deck! Explore Dyverg Brands: Visit Our Website #DyvergBrands #InvestInHealth #TransformativeChange #pitchdeck

CHALLENGING CONVENTION IN FMCG BRANDING AND PACKAGING Disruptive brands shake up categories by challenging conventions. The UK-based oat milk company, Minor Figures, stands out with quirky, irreverent packaging and branding that breaks from the traditional, more serious dairy alternatives. Meanwhile, Chobani, known for its innovative yoghurt products, positions itself as fun and health-conscious, focusing on flavour variety and clean ingredients. But does every FMCG brand need to challenge the norm? Some brands, like The Collective from epicurean dairy, a New Zealand dairy brand, still lean into more conventional, friendly designs while succeeding by emphasising product quality and familiar category cues. I recently collaborated with a brand that wanted to disrupt its category by taking a bold, unconventional approach in both design and messaging. While it gained some cut-through in consumer testing, it alienated a portion of its target market who preferred a more familiar, traditional approach. Disruption is powerful and while I’m a big fan of challenging conventions, it’s essential to balance innovation with audience expectations, especially in highly established categories. Where do you stand? Should FMCG brands challenge convention, or stay close to established category norms? #CHALLENGECONVENTION #DISRUPTION #FMCGBRANDING #FMCGPACKAGING