Not your average Digital Marketer in Pharma! 💊 Sharing real world stories as a hybrid between 🔬Biotech & 📊 Business to help and inspire!
You want a clear view on healthcare? Try looking with different lenses! Entering a completely new indication, in my case 👁️ ophthalmology, as a patient partnership manager has been both exciting and challenging in the first few months. I think my background in biotechnology helped me understanding the disease, but that's of course just the tip of the iceberg… My ambition is to truly grasp the challenges faced by patients, HCPs, family members, and more. Only then can I prioritize the most impactful patient engagement activities. But changing perspectives is anything but easy; we can't simply become a physician for a day to experience their typical routines…🤔 But there are good news: I'm certain that many of you have colleagues who are (almost 😉) as outstanding as mine. They might offer you the opportunity to listen, learn (and contribute) in their conversations with e.g. healthcare professionals. All you need to do is ask. 🌟 Thank you, Theresa Märtl! You are a vivid example of why teamwork is essential in our field. 📖 Needless to say I am also grateful to the HCPs who agreed to let me join your conversations. 🙏 Not a single player in the healthcare sector can address complex problems alone 🤝. It's straightforward to articulate this, yet challenging to truly shift our perspectives. What are your experiences with switching perspectives in healthcare? #switchperspectives #ophthalmology #teamwork
