Nicole Kirichanskaya’s Post

PRODUCT PASSION, DELIVERED After 17+ years in #categorymanagement, my love for products remains ever-present. Every global seasonal kickoff fuels my excitement, unveiling new innovations and strategizing how to bring them to life for #consumers. I leverage my expertise to craft winning #channelstrategies and collaborate seamlessly with #marketing teams to drive demand. This passion extends beyond the office. I'm equally fascinated by understanding the intricacies of consumer products I use daily. My love for #skincare led me to combine my category management experience with a newfound passion for workshop facilitation. By conducting a pre-workshop poll (#Understandingtheconsumers), I gained valuable insights into my friends' skin concerns. This allowed me to tailor the workshop content, ensuring it was informative and engaging. I prepared clear, easy-to-understand presentations with key takeaways summarized in tables. Encouraging active participation during the #workshop was paramount. I fostered a fun and interactive environment, complete with snacks, drinks and goodie bags. The results? Since the workshop, my friends have been reaching out for more skincare product recommendations and sharing their improved routines – a testament to the workshop's success! Witnessing their newfound confidence in skincare fueled immense joy. #ConsumerProducts are my world, both professionally and personally. I'm grateful for the opportunity to leverage my expertise as a category manager and facilitator to share my passion with others! if anyone is keen on hosting an intimate skincare workshop among a small circle of friends, feel free to DM me. #consumerproducts #passion #workshop #skincare #KnowledgeSharing #categorymanagement #workshopfacilitation #CPG #ConsumerGoods #omnichannel #masterclass #spf #suncare #sunscreen #antiaging

In the fast-paced world of business, building a strong brand is more critical than ever. It's not just about having a great product or service; it's about how you present it to the world. That's where the VDC framework - Visibility, Differentiation, and Consistency - comes into play, offering a roadmap for effective brand management. Visibility: One of the key pillars of brand success is visibility. In today's digital age, being visible across multiple platforms is essential. Bombay Shaving Company, a disruptor in the men's grooming industry, has mastered this aspect. With a strategic presence with engaging ads on Instagram, they have ensured that their brand remains top-of-mind for their target audience. Differentiation: Standing out in a crowded market is no easy feat, but it's crucial for long-term success. BSC has differentiated itself by offering unique shaving solutions tailored to modern men's needs. From precision-engineered razors to curated grooming kits, they have carved a niche for themselves in a competitive industry. Especially the shaving foam that lasts really super long. "Khatam he nahi hota easily" Consistency: Building trust and loyalty requires consistency in messaging and brand experience. BSC maintains consistency across all touchpoints, from their social media presence to their packaging design. This consistency reinforces their brand identity and fosters a strong connection with their customers. Currently, I am a user of their BSC Turmeric Foam and I am absolutely in l love with the product. Not getting any single sign of acne post my shave. Would surely recommend to everyone. #brandmanager #brand #Brandmanagement #VDC #Consistency #Visibility #Differentiation

❌ Unpopular opinion: 99% of beauty brands are solely focusing on product development. (DO NOT get me wrong, having a good product is critical if you want repeat purchases!) ↳ But what if they shifted their focus to building brand equity instead? By investing in branding and community building, they can create long-term value and loyalty among customers, even before the product hits the shelves. ↳ Having a good product is great. But, it's even better to have customers who know about your product & are willing to purchase it due to a strong emotional connection to it. ✅ Building brand equity early on will differentiate you from competitors and drive sustainable growth in the ever-so-crowded beauty industry.

How to build a new hair beauty tools brand？ Here's what you need to do After you start selling. 6.Promotion strategy Use promotions to attract customers, such as discounts, full discounts, giveaways, limited time offers, etc. Work with hairdressers, influencers and bloggers on product trials and promotions to expand brand awareness through their influence. 7.Brand communication Develop a brand communication plan, including advertising, PR, social media and content marketing. Create brand accounts on social media （Instgram，Facebook）and post valuable content such as product showcases, tutorials, hairdressing tips, etc., to interact with users and increase brand exposure and fan engagement. Issue press releases, participate in industry awards, etc., to enhance brand reputation and visibility. 8.Customer service Provide excellent customer service, including quick response to customer inquiries, problem solving and handling after sales matters. Establish customer feedback mechanism, collect user opinions, and continuously improve products and services. 9.Cooperative partnership Cooperate with hairdressing schools and training institutions to provide products for students and build brand influence in the industry. Cooperate with other related brands to promote and expand the coverage of the brand. 10.Data analysis and continuous optimization Use data analysis tools to monitor the effectiveness of marketing campaigns, such as sales data, traffic sources, customer satisfaction, etc. Adjust marketing and product strategies based on data feedback to continuously optimize brand performance. Building a successful hair tools brand requires long-term effort and continuous innovation, but with an effective marketing strategy and quality products and services, you will have the opportunity to stand out in the market.

Congratulations David Yi and Michael Engert and the entire good light cosmetics team on the launch their, now 2x sold-out, viral product, Taste of Space Lip Milk in more than 1200+ Ulta Beauty doors. As an investor in good light cosmetics I could not be more proud. Beyond clever marketing, the success to date has a lot to do with how differentiated their #lip milk product is. It's one of the first "lip toners" in the U.S. market, and one that deeply hydrates lips while playing nicely with existing occlusives. Good Light lip milk has sold out on Soko Glam as well as many times on our their own good light cosmetics DTC channels. You can read more about their launch strategy (a mix of smart strategy, flawless execution and magical happenstance ) in this article in Beauty Independent by Rachel Brown . I am so proud of this #genderinclusive beauty brand and the way it continues to thrive despite challenges in the economy and the CPG world. Another proof point that gender-inclusivity isn't a trend, but rather a movement and an enduring community.

Gen Z beauty brands are taking the feel-good factor of their products to another level, with a new wave of packaging that delivers more memorable and mindful experiences. Moving beyond dopamine dressing’s reign, brands are now focusing more on the play and interactivity aspect of a product to drive loyalty with Gen Z consumers, as Bubble, indu and Lottie London have found out. These are the brands putting the play back into beauty packaging and why...

We recently had a fascinating chat with josh kilmer-purcell, co-founder of Beekman 1802, for our #BrandArchitects series. All about the creative magic, unexpected collaborations, and innovative thinking that have made Beekman 1802 a standout in the clean beauty world. Here are some juicy tidbits from our convo: - Forget your first idea - it's probably the most obvious one. Josh's advice? Generate a ton of ideas until you land on something truly unique and attention-grabbing. - Sometimes the best collabs come from unexpected places. Beekman 1802's partnership with Nestle Toll House started as a joke but turned into a match made in heaven thanks to their shared love of kindness. - Turning the scent of freshly baked cookies into a skincare product? Not as easy as it sounds! Josh dished on the wild ride of working with Nestle's head pastry chef and Beekman 1802's fragrance house to get it just right. - Collabs aren't always about making bank. For Beekman 1802, some partnerships are about making noise and turning heads. Josh's take? "Is that a moneymaker or a noise maker?" - Want a collab to make a splash? Josh spilled the tea on how teaming up with QVC and offering exclusivity based on marketing support helped the Nestle Toll House collab sell out in minutes. - The secret sauce to a killer collab? Surprise factor and brand alignment. Josh says the most interesting collabs are the ones that make people go, "Huh? Why did they do that?" Our chat with Josh was a goldmine of insights on creativity, collaboration, and shaking things up in the beauty biz. Curious to know more? Check out the full conversation for all the juicy details! #cleanbeauty #collaboration #thinkoutsidethebox #kindnessmatters https://lnkd.in/eJc54Vsk

How Birchbox’s Subscription Model Campaign revolutionized the beauty and grooming industry. Birchbox, founded in 2010 by Katia Beauchamp and Hayley Barna, revolutionized the beauty and grooming industry with its innovative subscription model. The company offers a monthly box filled with sample-sized beauty products, allowing consumers to discover new brands and products without committing to full-sized purchases. 1.1 Founders’ Vision Katia Beauchamp and Hayley Barna met at Harvard Business School, where they shared a mutual frustration with the overwhelming number of beauty products on the market. They envisioned a service that would simplify the beauty shopping experience, making it fun and accessible. Their goal was to create a personalized beauty discovery platform that catered to individual preferences. 1.2 Market Research and Feasibility Before launching Birchbox, Beauchamp and Barna conducted extensive market research. They identified a gap in the market: consumers were hesitant to spend money on full-sized beauty products without knowing if they would suit their needs. This insight led to the idea of a subscription service offering sample-sized products, allowing consumers to try before they buy. 2.1 Concept and Design Birchbox’s subscription model was designed to deliver a curated box of beauty samples to subscribers' doorsteps each month. The box typically contained 4-5 sample-sized products from a range of categories, including skincare, makeup, haircare, and fragrance. The selection was personalized based on a beauty profile filled out by the subscriber. 2.2 Pricing Strategy The pricing strategy was crucial to Birchbox’s success. They offered an affordable subscription price of $10 per month, making it accessible to a wide audience. This low entry price encouraged trial and minimized the risk for consumers. 2.3 Partnerships with Brands Collaborating with beauty brands was a key component of Birchbox’s model. They partnered with both established and emerging brands, offering them a platform to reach potential customers. Brands saw value in providing samples to Birchbox because it allowed them to generate buzz and gain feedback from a targeted audience. #birchbox #marketing #ecommerce #digitalmarketing #branding #learn #business #ceo #development #casestudy Read More At : https://lnkd.in/g2qjtMRn