Sr Exec | Team Leadership | CPG | Brand Strategy | Product Development | Integrated Marketing | Player-Coach | Process Improvement | Collaborator | Innovator
Check out Shakeup Cosmetics | B Corp™ ! We talk about self care but it has been more focused on the feminine demo. Love this approach from this brand. EVERYONE needs self care! Checkout the massive opportunity and need in men’s skincare! Takeaways from this article: “The global men's skincare products market is set to grow from $14.1 billion in 2022 to $23.2 billion by 2029 according to Azoth Analytics. “With our standout brand image, clear masstige price positioning, “made in Britain” badge of quality, and our solution-driven innovative and efficacious products, we managed to attract and onboard several reputable distributor partners across various key markets. As a result, our revenue jumped 300% YoY in FY21–22, allowing us to grow the team and expand our range.” “We have been pleasantly surprised by how quickly men all around the world have embraced our mission to enhance men’s self-being through self-care. As a brand, we set out to offer solution-driven face care products specifically designed for men’s skin, empowering them to look and feel their best.” #skincare #mensskincare #selfcare #beauty #confidence
Shakeup Cosmetics | B Corp™: BeautyMatter FUTURE50 2024 Brand Highlight Shakeup was founded by twin brothers Shane Xin Carnell-Xu and Jake Xu, former creative agency co-owners who worked with global beauty brands for over 10 years. "We have been pleasantly surprised by how quickly men all around the world have embraced our mission to enhance men’s self-being through self-care. As a brand, we set out to offer solution-driven face care products specifically designed for men’s skin, empowering them to look and feel their best." Read the insights shared by Shakeup co-founder Shane Xin Carnell-Xu at the link below. #BeautyMatter #FUTURE50 #mens #skincare #beautybusiness
