Nicole McCormack’s Post

Good morning, Association of National Advertisers. ☕ Nicole McCormack, TeamSnap's SVP/GM Brand Solutions seen in ANA's 𝘍𝘰𝘳𝘸𝘢𝘳𝘥, Brands Get Creative with Their Sports Sponsorships: As the costs of sports sponsorships grow, brands are finding innovative ways to reach fans and maximize ROI. "Brands are getting creative and diversifying their sports sponsorship strategies to maximize engagement and return on their investments. Alternative avenues quickly gaining popularity include growing partnerships with women's leagues, collegiate and name, image, and likeness (NIL) agreements, and youth sports sponsorships." Read the full article ⬇

The demand for women's professional sports coverage has never been higher, providing TV advertisers with a unique opportunity to reach consumers. According to a recently released report from KCSA client EDO, Inc., Wimbledon and the US Open were 2023’s “most engaging women’s events.” Head to Marketing Brew for more details on the report, which breaks down how women’s sports advertising is a winning strategy for brands: #WomensSports #SportsAdvertising #TVAdvertising #MarketingResearch

How has the Rise of New Media Transformed Sports Sponsorships? In an article by James Santomier, he talks about how things have really changed for sports sponsorships because of new media, like online platforms and social media. In the past, sponsors paid a lot to put their logos on athletes or jerseys and hoped people watching on TV would see them. Now, with the internet always connecting people, sponsors have more ways to reach fans and make connections. Because of: -New media gives sponsors many new ways to reach fans through websites, social media, mobile apps, and even video games. This helps them talk to specific groups of people and make things more interactive. -Sponsors can do more than just stick their logo on things. They can make content, have contests, and talk directly to fans. This helps build stronger loyalty and love for their brand. -New media makes it easy to talk to fans all over the world, not just the ones watching on TV. This is really important for sponsors who want people to know about their brand everywhere. -With all these new things happening, sponsors need to see if their efforts are working. Luckily, new media also makes it easy to measure stuff like website visits, social media likes, and even changes in how people see the brand. #sportssponsorships #newmediaimpact #fanengagement #globalbrandreach #marketingmetrics #brandbuildingsuccess #sponsorship #strategicpartnerships #partnership #marketing #branding

We have been powerful advocates for women's sports. We used our data 3 plus years ago to predict the momentum the industry is now measuring in real dollars. Yesterday, we held the first ever Women's Sports New Front to bring scale and performance to the women's sports industry. Why? Because we believe in the power of sports to make the world a better place -- and it's time women's sports has an unfair advantage. Using our Sports Data Cloud to help women's sports grow faster is core to our mission. 👊 Advantage Women's Sports. All that said, we are not a women's sports agency. There are lots of women's sports agencies out there, fortunately, there are too many to list. That was not always the case. As a fan intelligence company, we are a very important partner to these agencies because we can provide them and their clients (brands and media) with the fan insights and audiences they need to scale and demonstrate killer results. We will continue to use our fan intelligence, the Sports Data Cloud, to elevate all of sports, media, and entertainment. 🐰 When we can point this asset at growth markets, everyone wins. 🏏 🏉 ⚽ When we can use this asset to drive emerging sports, youth sports, and new fan experiences, we're here for it. I'm proud of the way our team takes our mission to make the world a better place through the power of sport seriously. Yesterday was another amazing example of how our team does the work and shows up. Huge respect: Gina Waldhorn for being the visionary that finds clever, innovative, and exciting ways to connect our Sports Data Cloud with our mission. 🧡 Angela Ruggiero and I are so proud to work with you. Sports Innovation Lab https://lnkd.in/e_Ta5M9w

Fusing Goodwill with Efficiency in Sports Sponsorships 🎯 The debate between sports sponsorship and advertising often overlooks a key point: both aim to help partners reach their goals, usually to sell more products or gain more customers. The Superpowers: Goodwill: Sports sponsorship leverages fans' excitement and loyalty, creating a deep connection that brands can tap into. Efficiency: Advertising focuses on reaching the right audience with precision and real-time analytics, something traditional sponsorship often needs to improve. The Hybrid Approach: To succeed, sports teams must combine the goodwill of sponsorship with the efficiency of modern advertising. This means: - Understanding where and how your fans consume content. - Creating sponsorship packages that offer both brand association and measurable ROI. - Utilizing digital activations to enhance the efficiency of traditional assets. By doing so, teams can provide a compelling value proposition that stands out in today’s competitive landscape. #Sponsorship #SportsMarketing #Advertising #FanEngagement #DigitalStrategy

Modern sports sponsorships need to be strategic to better connect with fans. Our new blog details how teams and brands should make data-driven decisions to build deeper, more personalized connections with fans while boosting brand visibility and engagement. https://hubs.la/Q02p8Mk20 #insights #blog #sportssponsorships #data #sports #sportsbiz

For sports marketers, it's essential to understand the psychological effects of their sponsorships and how these can impact consumer decision-making. Our latest blog explores how marketers can benefit from understanding the power of these psychological effects. https://hubs.la/Q02m6bND0 #blog #marketing #sportsbiz #sportssponsorship #brands

Sports marketing is a strategy that significantly influences consumers' purchasing power and serves as a means to strengthen the brand and reach a wider audience! 📈🏅 The passion fans have for their favorite teams, sports, and athletes drives this market. To take advantage of the business opportunities associated with this specific audience, it's essential to adopt long-term strategies that generate customer engagement. Make no mistake—sports marketing goes far beyond brand exposure and sponsorships. Interested in learning more about how to boost your business with sports marketing? Contact us! ✨ #SherlockComms #SportsMarketing #PassionForSports

Did you know that the 2024 UEFA European Football Championship, which draws to a close this month, marks the first time in the tournament’s history that TV viewers will see different ads to stadium goers? ⚽📺 The entry of #virtual advertising means digital billboards lining the pitch display international ads to stadium attendees but market-tailored ads to different TV audiences when broadcasted. 📢😲 But to what extent do football fans in #APAC notice sporting event sponsors, as more avenues for advertising increase? ❤️💰 And how likely are they to express support for their sports teams by buying products/services from their teams’ #sponsors? Here’s what the latest data from YouGov 𝗚𝗹𝗼𝗯𝗮𝗹 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀 reveals: https://lnkd.in/gmgfM7dt Laura Robbie Angela Smith Julie Harris Shazia M. Giles Haynes Dee Vicidomini Philip Finocchiaro Chi Wei Teo Gautam Gangaram Ang Kee Ming Mark Pellatt Vanessa K. Hwee Leng Tan Lyndon Tan Ashley Wen Christophe Le Yoanc Philippe Chan Henry Low Leon Li Edward Cessario Hutasoit Novita Saraswati Andre Farsandi Ali Aria Perdana Manish Singhal Siriporn Kittichutchawarl Sataporn (Bon) Lertkamala Pinnuch Sattayapan War War Ye Myint #YouGovProfiles #Euros #football #soccer #virtualadvertising #digitaladvertising #OOH #TV #trends #datainsights #consumerintelligence #publicresearch #marketresearch

Sports sponsorships are an effective marketing channel because ________. This is where you fill in the blank 😃 If we were to fill in the blank, it would go something like this: .... 𝘪𝘵 𝘢𝘭𝘭𝘰𝘸𝘴 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘵𝘢𝘳𝘨𝘦𝘵 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘪𝘯 𝘢 𝘱𝘰𝘴𝘪𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘸𝘢𝘺! Bonus answer: Sports sponsorships can generate positive word-of-mouth, increased social media engagement, and media coverage ‼