Nicholas Domino’s Post

How will the deprecation of third-party cookies affect your B2B marketing strategy? 🍪 G2’s Todd Detmold is shedding light on this topic in his recent blog post. Dive in to learn how G2's first-party data approach keeps our Buyer Intent data intact amidst industry changes here: https://t.ly/zbsNc

Will the deprecation of third-party cookies 🍪 affect your B2B marketing strategy? My friend & G2 colleague Todd Detmold is shedding light on this hot 🔥 topic. TL;DR? G2's first-party data approach keeps our Buyer Intent data intact amidst industry changes here: https://t.ly/zbsNc

While Google's updates on third-party cookies may catch headlines, the updates change nothing. B2B marketers should keep their focus on strategies that leverage first-party data. Explore our latest article to understand how to use this data to enhance your marketing efforts and foster genuine connections. Don't miss out, read now! https://lnkd.in/eu7RFYVw #FirstPartyData #DigitalMarketing #PrivacyMatters #CustomerEngagement

With Google pushing out the date for third-party cookie deprecation to early 2025, this transition extension is a good opportunity to shore up best practices and plan for necessary shifts in your B2B marketing strategy. Here are seven things to keep in mind as we approach planning for 2025: https://bit.ly/3yJZujS

While Google's updates on third-party cookies may catch headlines, the updates change nothing. B2B marketers should keep their focus on strategies that leverage first-party data. Explore our latest article to understand how to use this data to enhance your marketing efforts and foster genuine connections. #FirstPartyData #DigitalMarketing #PrivacyMatters #CustomerEngagement” https://lnkd.in/ekS3X6_W

Marketers are being asked to do more with less in a very competitive landscape: 📈 CPCs are increasing - Google search CPCs up 19%.¹ 😟 Consumer spending confidence is low - 6 /10 adults are spending less on non-essentials.² 💳 B2B budgets are stagnant - 57% of B2B marketers anticipate stable or shrinking budgets.³   This can result in diminishing returns, prompting a short-term strategy focused on extracting more from bottom-of-the-funnel activities. It becomes a vicious cycle, trapping you in a competitive struggle over a shrinking customer base. So what can you do to counter this? ⌛Short term: Enhance efficiency by honing in on proven strategies. Allocate a portion of your budget to your most effective channels and enhance data-driven decision-making to quickly adapt and refine tactics. 🗓️ Long term: balance your short-term, conversion-focused activity with building long-term brand equity. This will help you to differentiate your brand from your competitors and increase your pricing power. Want to know more? Check out my article in the comments or get in touch. ---   ¹Search Engine Land (US stat but anecdotally we're seeing similar in the UK) ²Office for National Statistics (UK stat) ³B2BMarketing.net (worldwide stat)

Heads up! The following is a great example of something that is simply too good to be true.. Recently, our team achieved remarkable results for one of our clients in just a matter 3 weeks. It’s definitely worth highlighting. Here are the numbers: We generated over $12,000 in traffic, with $3,000 directly attributed to our email marketing campaign. Curious about how we did it? Lets break it down. We embraced innovation by giving AI technology more control over our Facebook ad campaigns. Meanwhile, our team focused on optimizing the average customer basket size. Additionally, we sent out regular newsletters every Thursday at 10:00 AM local time, creating a consistent rhythm that contributed to these impressive results. This approach has proven valuable not only for e-commerce businesses but also for those operating in the B2B sector. Hope you find this helpful! For any further inquiries, please don't hesitate to get in touch with us. 📩 #MarketingSuccess #DigitalMarketing #EmailMarketing #AIMarketing #Ecommerce #B2BMarketing #Innovation #CustomerEngagement #MarketingStrategy #BusinessGrowth

Predict and Prosper Use ExpertSender’s predictive analytics to anticipate customer needs and tailor your campaigns accordingly. Stay ahead of the curve and boost conversions! 🔮 #PredictiveAnalytics #CustomerBehavior #ConversionRate #eCommerce @expertsender

USPS Delivers continues to be a valuable resource for marketers utilizing direct mail. This article aligns with Maigan Baer’s prediction for direct mail in 2024 by using your first party data to create hyper personalized campaigns for customers that will drive response rates. Click the link to get the full scoop on how to take advantage of the information that you already have with direct mail. https://hubs.li/Q02kKWg_0

You're at a store. The collection is huge and you're overwhelmed. So the salesperson helps you out. They ask you questions like: - what clothes you like, - what games you play - even about your favorite band. It's weirdly interesting. But you answer because you hope they'll recommend cool stuff you'll enjoy. That's ZERO-PARTY DATA in a nutshell. Just like the IRL asking questions, but only online and in email. It's information you choose to tell a company about yourself. Unlike how they track what you look at online, this is stuff you directly share through quizzes, polls, surveys, or even just chatting with customer service. Here's why e-commerce businesses should be collecting zero-party data: You'll: ✔Use accurate info. Forget creepy stalking or guessing with shots in the dark. ✔Recommend the right stuff: If you know what they want, you can suggest things they'll actually buy. Better recommendations and fewer irrelevant ideas mean happy customers and more sales! ✔Build stronger relationships: Show them you care about their opinion, and watch trust and loyalty skyrocket. Zero-party data is like having a direct line to your customers' brains. It's a win-win, because they get what they need, and you get happy, loyal customers who spend more. Do you ask salespeople / online bots for help? Or are you the 'leave me alone' type? 😉 ****************** Hi, I'm Hannah, I work with with 7-figure+ eCommerce brands on their lifecycle marketing. I help them grow their revenue with email marketing -- specifically the main lifecycle flows every brand needs. #hannahlipschutz #emailmarketing #ecommerce