Newzoo’s Post

After months of data collection, insight discussions, and trend observations, today we celebrate the release of the full Global Games Market Report and data set for our Games Market Reports and Forecasts subscribers!    And what a massive achievement it is!  ✅ Updated games market numbers: player, payer, and revenue estimates and forecasts extending through 2027, including all available breakdowns.  ✅ Genre revenue estimates from 2020 to 2024 (historic years only available in the downloadable data set).  ✅ Estimated and updated player numbers for 7 gaming ecosystems from 2020 to 2024: Epic Games Store, Steam, iOS, Android, PlayStation, Xbox, and Nintendo, and much more. Newzoo's annual Global Games Market Report and the accompanying data set are always a monumental effort to create. Working on the most consulted and quoted global report in gaming, the team is under mounting pressure to deliver independent, objective, and accurate data for our users.     We want to recognize the expertise, grit, and determination that went into this year's report and data, so, let's meet the team behind it all!  

The Newzoo office (and Slack) has been abuzz with Shadow of the Erdtree chatter since June, which must mean that Elden Ring's DLC is a hit. But what do the numbers say? Check out the latest Newzoo Spotlight for the latest data on the Lands Between: https://hubs.ly/Q02N06JN0

The Newzoo office (and Slack) has been abuzz with Shadow of the Erdtree chatter since June, which must mean that Elden Ring's DLC is a hit. But what do the numbers say? We used our Game Performance Monitor to peruse Elden Ring's revenue and engagement performance in June and July, spotlighting how the game stacks up in a dynamic market and what that might mean for competing titles. Check out the latest Newzoo Game Data Spotlight for the latest data on the Lands Between: https://hubs.ly/Q02N06Rb0

Tianyi Gu and the Market Analyst and Research team put together a comprehensive take on the state of the games market in 2024, with deep dives into some key trends that we overheard discussed *a lot* at Gamescom.

Last month we launched our Payer Segments tool, which lets Newzoo users create segments of payers based on specific spending habits. Want to look closely at players who make in-game purchases in shooter games? You can do that directly in the Newzoo Platform now! With Payer Segments, we're helping developers and publishers answer big questions around monetization, such as: ✅What's the size of a given segment? ✅How many titles does a specific segment spend on? ✅Do payers in a given segment spend more (or more often) on PC, PlayStation, Xbox, or Switch? ✅What's the frequency of purchases within a group of payers? ✅How much of a payer group's wallet share goes to the games that define a given segment? Curious to know more? We wrote a handy article on in-game spending habits across indie, AA, AAA, and F2P games to showcase the unique power of Payer Segments. Check it out: https://hubs.ly/Q02MHhDz0

👏 A fantastic meeting of minds during #Gamescom, thanks to Virtuos! After presentations by Devan Brennan and Gilles Langourieux, our moderator, George E. Osborn, drove the panel conversation to seamlessly integrate Newzoo's latest games market key numbers and trends with Gilles and Third Kind Games, Ravin Tharanee's first-hand development perspectives. The panel delivered an insightful discussion that helped to contextualize, identify, and better understand the realities and opportunities for working developers and publishers today. If you'd like a private team briefing or internal panel discussion on the global games market, reach out to us at [email protected] 📨

Our first Deconstructor of Fun Supper Club was a great success! It was a pleasure to co-host with our friends at TikTok and land this incredible venue right on the river overlooking the Kölner Dom. A BIG thanks to all who joined us for being open to a slightly unconventional format and for dedicating your time during an always overloaded Gamescom week. Who's ready to do it all over again at GDC?

We're #hiring a new Design Internship in Amsterdam, North Holland. Apply today or share this post with your network.

This week at gamescom we put our new Motivational Gamer Personas to the test. We created a quiz for determining personas and spent a week collecting data from game makers and industry players. And the results are in. The most common persona was: 🎮The Solo Adventurer! Which is a fun (and likely expected) twist, as Solo Adventurers are not the most common persona out of the PC or console players covered in our gamer research. Our Motivational Gamer Personas give detailed insight into what drives gamers to play, spend, and engage with the medium. They help you know your players better and how to communicate with them more effectively. Using the personas also upholds or challenges educated guesses about potential audiences. For instance, if you're making a game for Gamescom attendees - who relate to games differently than your average consumer - a winning strategy could be to better understand what resonates with Solo Adventurers. Want to know what your gaming motivations say about your gamer profile? Find your Motivational Gamer Persona: https://hubs.ly/Q02Ml6rn0