There are several leading news publishers achieving success on Instagram this year, but looking back at Q2, it's clear that there are more players in this game than just those of the mainstream media. We looked at three of the top publishers on the platform in Q2.
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Founder, GlueLetter newsletter analytics. Consultant for news enterprises - Solving problems of journalism, technology, audience strategies, and transformation.
NEW data today from LION: Local Independent Online News Publishers shows how quickly local digital news publishers are pivoting from social media to newsletters. The number of publishers producing newsletters is up to 95% in 2024, from 81% in 2022. Newsletter are now the MOST-PRODUCED product, even more than "originally reported articles". Surprised? The LION authors explain: "The growth in newsletters...is unsurprising, since [they allow] for greater direct engagement and relationship-building with a core audience, helping move folks down the audience funnel to becoming loyal supporters."
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Advisor | Consultant | Coach | Board Member | Fmr. President, Publisher, CMO, CPO, CDO ◆ Revenue Growth and Customer Expansion Through Data, Emerging Technologies, Organizational Design and Business Model Innovation
Despite being relatively old by digital standards, this distribution channel and engagement technology remains the most powerful tool for building audiences, driving engagement, and growing subscriptions and memberships. Newsletters enable "greater direct engagement and relationship-building with a core audience, helping more folks down the audience funnel to become loyal supporters." And, advocates. This is true of not just media, but retail media and many direct-to-consumer businesses. Do you agree?
Founder, GlueLetter newsletter analytics. Consultant for news enterprises - Solving problems of journalism, technology, audience strategies, and transformation.
NEW data today from LION: Local Independent Online News Publishers shows how quickly local digital news publishers are pivoting from social media to newsletters. The number of publishers producing newsletters is up to 95% in 2024, from 81% in 2022. Newsletter are now the MOST-PRODUCED product, even more than "originally reported articles". Surprised? The LION authors explain: "The growth in newsletters...is unsurprising, since [they allow] for greater direct engagement and relationship-building with a core audience, helping move folks down the audience funnel to becoming loyal supporters."
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Navigating the unpredictable landscape of politics and advertising just got a bit trickier! Tech platforms are now vying for ad deals amid the political turmoil surrounding TikTok. This intriguing development emphasizes the ever-shifting nature of the digital arena. Read the full scoop on Yahoo Finance here: https://lnkd.in/gWqr-KhN Don't miss out on the latest updates on ad strategies and tech platforms! #TechNews #DigitalAdvertising
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This week's Friday read from Clarity's VP of Social Strategy Rachael Berkey asks you to question just where you're getting your news from. "While it's arguable that we don't need any sort of news "diet," this experiment from Fast Company's Joe Berkowitz is an eye opening reminder that what you watch does matter. With so many election cycles launching globally this year, it's a great time to consider where you're getting your information from every day." #SocialMedia #MediaConsumption #TikTok https://lnkd.in/eRc4rhqE
I got all my news from TikTok for a week. Here’s what happened
fastcompany.com
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Head of CUNY's Engagement Journalism program | Media and Audience Strategist | Change Management Advisor | f. TED, WSJ, DNAinfo
Capitalism is here to stay, at least for now. But what if we could harness its power to support the lifeblood of our society and democracy: community news? When Melanie H. Figueiredo and S. Mitra Kalita shared the powerful idea for a new metric that celebrates the incredible work of BIPOC newsrooms, I knew I had to be a part of spreading the word. This "currency of impact" is a game-changer, rewarding genuine engagement over empty clicks and leveling the playing field for diverse communities in the advertising world. I am proud to have contributed to the recently released white paper. Diving into interviews with the trailblazing leaders of these newsrooms rekindled my passion for local and community news. In a time when hope feels scarce in the media landscape, these conversations filled me with a renewed sense of optimism. The incredible work deserves our support and recognition. Don't just take my word for it – read the white paper here. After years convincing news leaders about balancing scale and engagement, this sophisticated (yet simple!) model feels potent. Would love to hear how you might apply these same principles yourself: https://lnkd.in/eqtUQF4A
Vice President @ URL Media | Client Services & Retention, Media, Account Strategy, Upselling, Building Revenue & Community, Grassroots Outreach, Teams, & Opportunities
About 2.5 years ago, I was immersed in an endeavor: trying to make my first sale for URL Media and frustrated by the stale conversations I continued to have with media buyers about CPMs and ad tech. 🤖 📉 I began experimenting with a phrase in my pitch meetings, challenging some of these same media buyers and prospects to shift their lens on the value of community media publications. To not just consider scale, reach, and CPMs…but rather, IMPACT on audiences. What was the power of impact? What if impact were its own currency? 💥 💡 💵 I remember engaging with trusted colleagues like Junmian Sun, and Rachel Huff about my theory, and receiving enthusiastic feedback and encouragement. And then bringing this idea to our founders, Sara M. Lomax and S. Mitra Kalita. And very quietly, as they do with our most magical things at URL, they found a way to turn this into a much larger collaboration. With funding from Reynolds Journalism Institute to launch this project, and support from folks like William Lager and Kat Duncan we began a full-fledged conversation on how to pilot a new tool, and pioneer a new way forward for those involved in community media and needing more opportunities from advertisers. 💰 This work feels especially poignant as ad tech seemingly continues to implode and shift around us…And I’m incredibly proud to put my name, my stamp on this work that feels ahead of its time and also more urgent than ever. Check it out here: https://lnkd.in/eKsqBNGv
The Currency of Impact
https://url-media.com
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Forward-Thinking Talent Acquisition Leader | Expert in Strategic Outbound Recruiting | Building High-Impact Teams with Focused Engagement - Beyond "Post & Pray"
First off, the data shows that social media is now the preferred source of news content, overall, in comparison to accessing news publisher websites and apps direct. #socialmedia #socialmedianews
New Report Looks at Social Media Posting and News Consumption Trends in 2023
socialmediatoday.com
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Discover the power of Taboola products with 7NEWS Australia! 🚀 Our new case study reveals how together, we achieved: 📊 4% of #WebsiteTraffic driven by Taboola Push Notifications 🌐 Hundreds of thousands of monthly active users 📈 +5% in pages per visit Don't miss out on these insights! 🔍 Read: https://ow.ly/uYWB50StIiY #DigitalMarketing #NewsTech #AudienceEngagement #MarketingStrategy
7NEWS
taboola.com
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Where do you get your news from these days? Looks like online sources, especially social media are definitely taking over from traditional media. #digitalmarketing #ratiomarketing https://lnkd.in/gu_mQ-E9
Online, led by social media, overtakes TV as the most popular source of news in the UK, Ofcom says | TechCrunch
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This is a stunningly fast increase - though no big surprise to any of us on the digital frontlines. As online overtakes TV as biggest source of news in UK for first time, look at how small the gap is now between social media platforms and the BBC. TikTok has closed the gap zooming up 19 points as the Beeb lost 15 (!!!) for teens. It's not the only problem news organisations have. Too many of them are aping each other's TikTok strategies. From a news org perspective, that's bad - it means audiences won't be able to attribute brands because the content isn't distinctive enough. But as a former BBC and VICE journalist who saw these strategies from behind the scenes, and who now works as an independent journalist-creator, I see another problem: it prevents news orgs from building community. You can see they get views. But do they get *quality* views? Do they get loyalty? Do they get community - which is also how theirs brands will survive? You need distinctive strategies to do that. As creators, we agonise over how to build them. We need to see the same competition from news organisations. Source: Press Gazette/Ofcom
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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024 In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research. https://lnkd.in/eqwgyyQs
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