NewsWhip reposted this
It appears a shift is happening in the food industry as attention moves firmly from food inflation to the 'value meal'. The announcement of McDonald's $5 meal deal this summer sparked a huge spike in public interest which led their competitors to follow suit, with Burger King playing catch up 🍔 This week, the spotlight is on AriZona Beverage Co.'s co-founder Don Vultaggio, who is committed to keeping their Iced Tea priced below $1. Aislinn Murphy's story overperformed on Facebook, generating five times the typical engagement 📈 Data via NewsWhip #FoodIndustry #ValueMeal #mediamonitoring #predictiveanalytics #inflation
Love seeing this data! Match made in heaven when matched up with the 3rd party data like Brizo FoodMetrics.. Thanks for sharing Jonathan.
Director of Content at NewsWhip
3moThis is really interesting Jonathan! Has Burger King got anything like the level of coverage or engagement as the second mover?