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What are Instagram Broadcast Channels? In this blog, we dive into how brands are using Broadcast Channels to communicate directly with user’s and add value.

TV 🤝 TikTok How do we, a leading broadcast PR agency, feel about the #SummerOfSports TikTok boom? We love it. With 21% of users likely to watch the summer games on both TikTok and live TV (rising to 40% when including previously recorded TV), it's clear that the public are engaging across multiple platforms, so our campaigns capitalise on this. Behind-the-scenes moments and athlete interviews rank as the 2nd and 3rd most desired content types on TikTok. So, when we put a pro athlete spokesperson on the sofas at BBC and on a brand’s TikTok page with an exclusive interview, sparks fly. Perhaps your saw our pieces with England & Wales Cricket Board (ECB) both on ITV and the Heart radio TikTok account, or our recent campaign with Hisense Group that graced both TV screens with the likes of Sky News and Sky Sports and mobile screens, appearing on the Radio X and Time’s Radio TikTok and Instagram pages. By combining the strengths of traditional broadcast with the interactive and immersive nature of TikTok, we can create compelling narratives that captivate audiences from all angles, bringing unparalleled brand awareness. #BroadcastPR #TikTok #SummerGames #AudienceEngagement 

Part 4: Creating effective television programs involves a meticulous process that ensures the final product is engaging, impactful, and well-received by the target audience. Here is a detailed explanation of the essential steps: 15. Monetization: Strategies to generate revenue from your Television Programs. This could include advertising, sponsorships, product placements, subscription fees, or syndication deals. Effective monetization strategies ensure the financial sustainability of the program. 16. Day and Time of Transmission: Scheduling your program for broadcast at times when the target audience is most likely to watch. Prime time slots typically have the highest viewership, but understanding the specific habits of your audience can help in selecting the optimal transmission time to maximize reach and engagement. 17. Social Media and Digital Platforms: Leveraging online platforms to promote and distribute your television program. This includes creating engaging content for social media, utilizing digital marketing strategies, and possibly streaming the program online. Social media can be used to build a community, engage with viewers, and drive tune-in. 18. Marketing: Promoting your television program to attract viewers. This can involve advertising, public relations, promotional events, and partnerships. Effective marketing creates awareness, generates buzz, and drives viewership. 19. Securing Sponsorship and Adverts: Obtaining financial support from sponsors and advertisers. This involves pitching your program to potential sponsors, highlighting the value and audience reach, and negotiating terms. Sponsorships and adverts provide essential funding and can enhance your program’s visibility and credibility. Each of these steps plays a critical role in the successful creation and execution of a television program. Proper attention to detail, thorough planning, and effective execution across all these areas can significantly increase the impact and success of your program. #Producer #Executive

A new survey reveals the impact of live content, such as news and sports, in bridging generational differences among viewers. This trend not only engages audiences but also enhances advertisers' ability to reach a broader customer base effectively. #sports #news #liveevents #HomeTeam

As viewer behavior evolves, agencies are adapting their strategies—GroupM is leading the way by focusing on streaming and advanced audiences to deliver better outcomes for clients. 📺 In a converged video space, clients are looking to understand where value creation is happening. According to GroupM's Mike Fisher, advancements in interoperability and connectivity will bring more transparency and scale to the ecosystem, with the goal of managing frequency and engagement across all streaming services. Learn more: https://lnkd.in/gdPwXcJ8 _ #GroupMNA

For the first time, more viewers plan to watch the Olympics via a streaming platform rather than through live television. 👀 In fact, a recent survey from Amdocs revealed that 51% of US consumers plan to stream the event online, while 47% plan to follow the Games through live TV. Is this your sign to run a Performance TV campaign for the 2024 Summer Olympics? Yes! From precise targeting to real-time engagement, Performance TV offers advertisers endless opportunities for success. Check out our latest blog to learn why leading brands are leveraging Performance TV for the Olympics, and gain access to 5 actionable strategies to incorporate during the upcoming event. https://hubs.la/Q02H1mVw0

Tracking a news story's "total audience" is crucial for reaching new audiences. That's my argument in a new column for TVNewsCheck where I'll be writing about growing new audiences for local broadcasters. We need ways to capture the full reach of newsroom work across linear, web, YouTube, and social channels. It's not easy to right now, but if we get it right, total audience will unlock the strategies needed to reach people beyond the broadcast. As this gets going, I'd love your thoughts and ideas for future columns. What should I be writing about? Let me know! https://lnkd.in/gxejeRRx

Channel 4's plans to become a 'digital-first streamer' by 2030 mirrors a wider shift in the broadcast industry. With traditional TV viewership dropping, broadcasters are under pressure to innovate or risk being left behind. How can broadcasters fast forward and enhance their digital offerings? Understanding your audience is the first step!📺 https://lnkd.in/eh6zstqa UIC Digital Broadcast Tech

After attending the past month's #Newfronts and #Upfronts, it is true that what's old is new again when it comes to video and the way publishers tout and sell its benefits. What's not old? Marketers' ability to strategically identify and reach valuable consumer audiences, in premium and interactive environments, with the ability to optimize and understand performance with more ease than before. #kwg #communicationsagency #measurablydeeperconnections

Enhance Your Method of Communication with Our New SMS Broadcast Management Services! Alphamovil Digital is pleased to announce that its state-of-the-art SMS Broadcast Management Services are opening up new avenues of audience engagement for businesses. The ability to communicate clearly and concisely is crucial in today's fast-paced society. Our services offer a one-stop solution that streamlines the entire process of administering your SMS campaigns. Our state-of-the-art features, including as contact management, message personalisation, and comprehensive analytics, allow us to guarantee that each text message has the maximum potential impact. Whether you're a large corporation looking to streamline your communications process or a small start-up hoping to expand your audience, our customised solutions are made to fit your specific requirements. Is your plan to revolutionise communication all set? Working together, we can realise SMS broadcasting's full potential. To find out more, contact us today! Please feel free to contact us at [email protected] #SMSBroadcast #AggregateManagement #MessageAggregation #CommunicationSolution #BulkMessaging #SMSManagement #BroadcastServices #TextMessaging #MarketingAutomation #BusinessCommunication #SMSMarketing #AggregateControl #MessageDistribution #EfficientCommunication #SMSAggregator