**SEO News Roundup February 12 - 18, 2024**
Hi everyone! Have you noticed something different in your Google search results lately? Well, you're not alone! Google's featured snippets and local pack had taken a little vacation from the search results last week. That's right, those handy previews that answer your question right at the top of the page are MIA!
And in another surprising twist, the Google Local Pack didn’t show up for many searches where it used to be a staple for a couple of hours.
So, Dominators, it's time to double-check your visibility! Don't let your rankings drop because of these sudden changes—adjust and conquer!
Also, this week, we've gathered some important news that could help local businesses boost their online presence. Let's dive into the top stories:
**Search Engine Roundtable**
* Google rolled out a new update to its search ranking algorithm. This update aims to improve the quality of search results by focusing on the relevance and authority of content.
* Google Search Console introduced changes to how backlinks are reported. The update provides clearer insights into which websites link back to your site.
* Google is taking steps to reduce fraudulent activities on Google Maps. The effort includes removing fake listings and improving verification processes.
**Search Engine Land**
* Generative AI tools can now help enhance existing website content. These tools suggest improvements and additions to make content more engaging and SEO-friendly.
* Google My Business listings now integrate with third-party ordering and booking services. This feature allows customers to make reservations or place orders directly from search results.
* SEO A/B testing helps identify strategies that increase organic search traffic. Testing different approaches can reveal what works best for your website.
**Search Engine Journal**
* Clarifications on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and its impact on SEO were made. Misunderstandings about how Google evaluates these factors can lead to ineffective SEO strategies.
* Google's Danny Sullivan shares a 5-step plan to diagnose and address drops in search rankings. Steps include checking for Google updates, analyzing Search Console data, and more.
* Google explains how 404 errors impact SEO and the importance of fixing them. The Search Console's validation tool can help identify and resolve these errors.
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