New Tradition’s Post

🌆 Growing Urban Infrastructure: Making DOOH Accessible for All 🌆 As urban infrastructure expands, the Out-of-Home (OOH) industry is booming, with screens seamlessly integrating into people’s daily journeys. But it’s not just about increasing inventory—it’s about making DOOH accessible to everyone, from large brands to SMEs and small businesses. PostMyAd and Ilanati are here to bridge that gap. Our unique solution transforms DOOH, solving today’s challenges for both screen owners and advertisers. With us, you get the same high-quality screen experience tailored to your needs, whether you’re a local business looking to grow or a large-scale advertiser aiming to maximize reach. We’re not just enhancing OOH; we’re opening doors to a new era where every business can have a place on the screens that shape urban life. #DOOH #PostMyAd #Ilanati #UrbanInfrastructure #DigitalAdvertising #SmallBusiness #InclusiveInnovation

Coming from California where community review on signage permits can sometimes be the final nail in a projects coffin, this technology changes the game when it comes to advertising amidst the urban sprawl. How can your business utilize digital signage to add value and brand recognition? #daktronics #permits #signage #digital #advertising

Growing urban infrastructure is a key growth factor for the OOH industry. Screens in ambient spaces seamlessly fit into the user journey. This video gives an insight on one such environment... Watch it to know more. #ooh #dooh #elevator Glocal Bridge #urbaninfrastructure

We were #crazyinlove with having the opportunity to run a taxi campaign for Renaissance: A Film by Beyoncé. Here are a few snaps from the campaign ✨ #programmatic #pdooh #outofhomemedia #taxiadvertising #oohadvertising #DOOH #OOH #digitaloutofhome #oohmedia #doohadvertising

Individual street-level hubs are linked across an entire connected network, creating next-level communication and smarter decision-making. https://bit.ly/44pKUte #DOOH #OOH #sustainability #digitalsignage #outdooradvertising

RTO means more people are out and about in city centers. There's never been a better time to experiment with DOOH, especially if you're an up-and-coming brand looking to get fresh eyes on your product. #DOOH #OOH #DigitalMarketing

Alongside providing public Wi-Fi, wayfinding touchscreens, travel updates, and a platform to share local information, Amscreen is always exploring and developing new ways to create value for cities and the people within them. https://bit.ly/3MyrcTT #DOOH #OOH #sustainability #digitalsignage #outdooradvertising

An interesting perspective shared by Rachana Lokhande. The acronym DCO aside, the more pertinent points relevant to brand owners and marketers are: 1. The fragmentation of media is a reality and that has resulted in a wider dispersion of consumers across channels and media touchpoints, be they indoor or outdoor. 2. As a result, it's harder to reach any significantly large cohort of consumers in a single place and with a single message. One size no longer fits all. 3. Thanks to mobile devices being carried by virtually everyone, and location-tracking enabled almost on all devices, it's now possible to know target specific messages to specific audiences based on demographics or interests or time of day, but also *where* they are at a given time. So a brand could actually serve different messages to a consumer depending on where they are and use different purchase / conversion triggers pertinent to the consumer at that location. Eg Triggering a store walk-in if consumers are close to the store vs triggering more lean-back discovery about the product or what people say it about when a person maybe at home (with a potential nudge to the brand's online store). While Rachana's post focuses on the new dynamism possible in out-of-home advertising, I've highlighted the wider potential of sharper integrated and better tailored communication campaigns. Would love to know your experiences as a marketer or as an agency partner who's managed such campaigns for clients.

With DOOH formats resulting in strong attention & engagement levels, there is no doubt that DOOH drives effectiveness for brands. Our latest Insights project looks in more detail at the impact of DOOH formats across numerous key areas. Get in touch for further details! #OOH

The answer is always #AdshelLive. But why? As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to +17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/T8oxmD #OOH #DOOH #PlatformForBrands #TheOneToMany