Rui Neves’ Post

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Senior Partner at McKinsey&Company

I'm excited to share our latest research on the state of the Brazilian consumer, where we provide a comprehensive overview of the evolving behaviors and preferences of Brazilian consumers. The piece highlights key trends such as the rise of digital channels and the increasing demand for value-based products and services. As Brazil continues to navigate economic pressures and technological advancements, understanding these shifts is crucial for businesses looking to stay competitive and meet consumer needs effectively. I invite you to read the full article to gain deeper insights into this dynamic market and explore how these developments could impact your business strategies. Read the full article here: https://lnkd.in/dFD9Hpr3

Brazilian consumer optimism rebounds in line with economic growth

Brazilian consumer optimism rebounds in line with economic growth

mckinsey.dsmn8.com

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