Knock Knoxville... Who's there? Just 420,263 people in a 30-mile radius likely to need hip or knee services this year.
It's not about that number... Or the fact that I just offended my proud Knoxville friends with that terrible joke.
Its about HOW we know this.
It's all about our opt-in consumer insights.
We use it to build personas based on people's attributes and behaviors:
Ages, lifestyles, sports and activities,
purchase patterns, apps downloaded and more.
For example, we know that likely (and qualified) total joint patients are:
over the age of 50,
have active lifestyles (including golf, tennis, yoga, pickleball, etc.)
and about 12 other demographic and psychographic data points...
We link the persona to a geography, such as this 30 mile radius around Knockville and *POOF* we have our audience: these 420,263 individuals.
We serve ads directly to these people for your services, in the places where they already go online…
Without them ever performing a search.
WHY?
➡️ Because the best way to influence consumer bahavior is to be in front of your most-likely audience, on repeat, without them performing a search.
In March of this year, this exact strategy generated 228 new patients for one orthopedic practice.
UNIVERSITY ORTHOPAEDIC SURGEONS
OrthoKnox, PLLC
Knoxville Orthopaedic Clinic
Tennessee Orthopaedic Alliance, East Tennessee
What are you doing to reach this audience differently than each other?
If you are the competent healthcare minority, meaning
you have:
+ the desire to increase procedure volume and market share,
+ the ability to convert clicks and calls to patient visits,
+ the drive to recognize the value in this strategy,
we should chat.
And no more bad knock-knock jokes... for now.
#Knoxville #Tennessee #hip #tha #knee #tka #totaljoint #idealpatientattention #DTC #patientacquisition #healthcareDTC
Board Certified Pediatrician and Pediatric Endocrinologist at Nemours Children’s Health
1moCongratulations. Proud to see you at this moment given your remarkable career…