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From ideation to implementation: unpack the importance of A/B testing in #SEO. While #SEO recommendations are often based on the principles of “best practices”, there’s a way to produce a more concrete basis through testing. Stephanie Wallace walks you through the methodology behind various avenues for accomplishing just that in her latest article from Search Engine Land: https://lnkd.in/eaWuypcn

SEO testing: Shifting from reactive to proactive strategies

SEO testing: Shifting from reactive to proactive strategies

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