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Why Digital PR Is Important Digital PR is important because it introduces a company to new target audiences. These introductions take place on search engine results pages and within editorial article placements on popular sites. Digital PR is also effective in boosting a company’s website traffic. In many cases, digital press releases are picked up by media outlets and become the source of new inbound links to a company’s website. These links help improve the site’s search engine optimization, making it easier for potential customers to find the company online.

🌐 Embrace the Power of Digital PR! 🚀 In today's fast-paced digital world, traditional PR has evolved. Enter Digital PR - a game-changer for businesses looking to boost their online presence. It's not just about press releases anymore; it's about building a strong brand narrative across various online platforms. Digital PR combines SEO, content marketing, and social media to create a buzz around your brand. It's about reaching your audience where they are - online - and engaging with them in meaningful ways. From getting featured in top publications to sparking conversations on social media, Digital PR helps establish your brand as an authority in your industry. Ready to amplify your brand's voice and presence online? Dive into the world of Digital PR with us! #DigitalPR #BrandVisibility #OnlinePresence

Digital PR is an effective way of establishing your client's brand and expertise, whilst also leveraging your SEO to boost your link-building efforts. Want to know how you can get your brand name into the SERPs and consumers' minds? Check out: https://zurl.co/3yCn

The main benefit of PR: Becoming known by a larger audience. A massive side benefit of PR: Huge boost to your SEO efforts. Backlinks are notoriously hard to acquire, but play a giant role in your website’s authority.... Increasing the conversations around your brand = Increasing your search rankings

In our SEO’s team recent UK Search Award win for ‘Best Local Campaign’, the judges highlighted how the strategic use of PR contributed to the success of the campaign🏆 Often within the digi PR and SEO community, the value of regional coverage and links is questioned. They’re usually nofollow, sometimes syndicated - attributes that traditional SEOs would typically dismiss. However, I am a huge believer in the power of effective regional / local digital PR and the value of these links. Why? Because I’ve seen their direct impact on clients’ visibility and audience engagement across pretty much every sector, from automotive to health. But the key is that regional digital pr activity needs to be strategic - achieving ‘X’ number of links isn’t enough. You need to be: ✅ Sharing quality content that’s of interest, and ideally directly relevant, to the publication and its audience ✅ Leveraging the fact that journalists at regional publications are often more willing to add in PLP links, or links with non-branded anchor text ✅ Harnessing these publications’ social presence and active communities ✅ Reviewing the impact of regional coverage, both on visibility and brand engagement, to inform your outreach strategy going forward. We’ve been working closely with Macklin Motors to do just this and it’s not only played an important part in our overarching SEO strategy, but got the brand at the forefront of articles that we know their target audience will not only read, but engage with too. #digitalpr #seo #pr #uksearchawards Hannah Dearden Cecily Wallace Harry Buckley Daniel Ward George Adams

Discovering the power of PR in boosting your SEO is like finding a hidden treasure in your marketing strategy! A recent Moz article highlights the enduring connection between public relations and search engine optimization. It's clear that well-crafted PR content can significantly influence your brand's visibility and organic search rankings. In today's digital landscape, integrating a robust PR approach within your digital marketing efforts can lead to increased trust, more backlinks, and ultimately, a stronger online presence. For franchises, this means leveraging local media coverage and engaging storytelling to put your business on the digital map. Share your franchise success stories and watch how they amplify your SEO efforts! #DigitalMarketing #SEO #PublicRelations #FranchiseSuccess

Getting notice online can be difficult because there are so many others vying for attention from the same audience. If you want to boost your exposure, you can combine your PR and SEO efforts to make sure you are getting in front of the right people. Here’s how:

I'm surprised more people aren't doing this. Most companies focus on → Online content → SEO → Social media You need to be incorporating public relations into your digital marketing strategy. Here’s why… PR is still an UNDERUTILIZED tool, which is why it's worth the try. It can: → Raise brand awareness → Drive growth → Be an affordable alternative to traditional advertising That's not all... Good PR has the ability to boost a brand’s credibility in a way that paid ads can't. This ends up enhancing the overall brand strength. Why? When a product is showcased to solve problems, it attracts the target audience in trade media. But that’s not all, it also positions the company as a practical solution provider. This strengthens its reputation in the market. It has the ability to transform a brand’s presence from being just another name in the industry to a respected leader. #digitalmarketing #digitalmarketingtips

Avoiding digital PR mistakes is crucial if you want to run successful campaigns. Get your content to resonate with your audience, spice it up with visuals, and don’t forget the power of social media and SEO. #digitalmarketing