Naturally New York’s Post

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What an amazing recap from the Naturally New York x Specialty Food Association 'Fund Your Future' panel. Thank you to Jeff Grogg, Grace Gould, Natalie Anna Borowski, Roy Chin, and Jessica Bates!

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Managing Director, JPG Resources; President Snackwerks; Connector!

If you missed this excellent panel at the #FancyFoodShow on how to successfully raise funds for your company, that is a shame but I'll drop a few highlights here: - Relationships matter with investors and lenders. A lot. Too many founders and CEO's think about the $$ only, and cut corners on transparency, partnership, and trust-building. And, keep in mind that the investor community itself is pretty tight, and you want that community in your corner. - Brands focus too much on valuation. More focus should be on a true partnership, how to get value from your investor/debt partners, building strong communication, and getting terms right. - Too many brands undervalue and underutilize their investor or debt partners, who are well connected, want to be helpful, and very literally invested in the success of the brand. It's a bad look when moving up the ladder if your current investors don't play, or feel left out, or haven't added value. Use this partnership to the fullest! Thanks so much to the wonderful panelists for getting honest about what compels them to invest, and what makes them run away. Grace Gould Natalie Anna Borowski Roy Chin Jessica Bates were just amazing on panel and in follow up round table discussions. Specialty Food Association Naturally New York JPG Resources - Food & Beverage Innovation Dwight Funding North Castle Partners Coefficient Capital Touch Capital #wefancy

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