Naturally New York’s Post

Collaborations between creators and brands often go beyond promoting products—they tell stories, build connections, and bring out the emotional core of everyday moments. Chiara Plastina’s partnership with The Coca-Cola Company is a prime example of this, spotlighting how a simple beverage can play a part in cherished family traditions. Chiara’s video doesn’t just show a drink; it immerses us in her Sunday tradition of cooking homemade pasta and tomato sauce—a ritual that has kept her family of 10 coming together week after week. The magic of this collaboration lies in its relatability. It’s not just about sharing a Coke; it’s about sharing a moment—a reminder of how brands can be woven into the fabric of our lives in ways that are deeply personal and meaningful. In today’s creator economy, the most impactful partnerships are those that feel natural and authentic to the creator’s life. By tapping into Chiara’s personal narrative, Coca-Cola isn’t just another product on the table—it’s part of the experience, elevating those shared moments and enhancing the story of togetherness. This collaboration highlights the evolving role of brands: not just as sponsors but as partners in storytelling that resonates on a human level. #RallyCreator #CocaCola #CreatorEconomy #CreatorCollaboration

Actress Eva Longoria has joined Siete Family Foods in an equity deal with the goal of building a billion-dollar brand Siete Foods was founded in 2014 and quickly became popular for its vegan, grain-free Mexican-American snacks. Since its launch, Siete has raised more than $90 million in funding. Now Actress Eva Longoria is also part of the brand. Longoria is best known for her work as an actress, but she's no stranger to the food world. She co-founded the tequila brand Casa Del Sol and the cookware brand Risa. Now she is adding Siete Foods to her portfolio. "I'm a long-standing fan of Siete's products, but more importantly, I feel deeply aligned with their mission," Longoria said. "As a fellow Texan who is dedicated to elevating Latinos in business, I'm very excited to partner with Siete and contribute to their next chapter." Siete Foods expects to hit $500 million in annual sales in 2024 and sells its products at 37,000 stores, including Target, Walmart, and more. With this partnership, the goal is to double that revenue to a billion dollars per year, Longoria said. This partnership makes a lot of sense for a few reasons: 1) Longoria had been an ‘organic’ customer of Siete Foods, long before they began to explore a collaboration. It enables her to speak authentically to her +10M followers about the brand. 2) Longoria founded a foundation in 2012 to help Latinas build better futures for themselves through education and entrepreneurship. Siete Foods could function as a flywheel for all the other Latino-owned businesses in her portfolio. 3) (Might be obvious) Longoria is a Latina and has a dedicated following of other Latinos. Clear celebrity-product-market fit if you ask me. 

What comes to mind when you hear “Toll House”? If it wasn’t warm gooey chocolate chip cookies, sorry for your sad childhood. Now for an awkward segue into our first #WomensHistoryMonth post. We’re celebrating Toll House’s founder, Ruth Graves Wakefield—the innovator who blessed the world with the first chocolate chip cookie. She went on to build a powerful brand (which she eventually sold to Nestle) that still evokes powerful emotions to this day. The key takeaways brands can learn from Ruth: If you want to build a lasting, iconic brand, pick ONE thing and do it well. Or be the first to do something revolutionary (like inventing chocolate chip cookies). Or BOTH.

One of the biggest internal “ah ha” moments on the journey of creating and pioneering the new-to-world concept of Inclusive Drinking with System Seltzers was realizing that since it is something that didn’t exist in the world before, nobody knows what it is. Each and every time we would sample at off-premise retailers, do pop-ups at DIY gallery shows, sample in the on-premise, etc. there would always be the “ah ha” moments when people connected the dots in real time which was always inspiring to see the authentic embrace and championing of the vision in reality. So we decided to simplify the concept, double down on street-level awareness and bring the future of drinking to the people. The responses and support of our growing community is what keeps us going. And we aren’t stopping. #beverage #innovation #whitespace #meaning #purpose #intent #inclusivity #authenticity #growth #sales #vision

🐱🫙 "MAY-OWW"  2024 Super Bowl: Hellmann's mayonnaise has enlisted Kate McKinnon. Renowned for her strong environmental upbringing, she receives kitchen advice from 'Mayo Cat'. Her talking feline companion suggests the use of "may-oww" to elevate (Super Bowl's but not only!) leftover food. As the cat gains fame and even dates Pete Davidson, McKinnon navigates the challenges of her pet’s newfound celebrity status… 🧠 A clever trick  Although weird and super simple, associating mayo with cats' meowing can be a highly memorable, distinctive and ownable brand asset. Already integrated into pop culture, leveraging such an association on this global stage is an audacious 'Jedi Mind Trick' to stand out during the game's commercial breaks, and subtly implant itself in our minds. 🧶 Fun AND meaningful  Brands don't necessarily have to choose. This ad demonstrates that both qualities can coexist and reinforce each other. "Hellmann’s continues to challenge itself to find relatable, authentic and even humorous ways for people to think about their leftovers. With a little "may-oww", we all can play a big role in doing something meaningful, and delicious." Chris Symmes, Senior Marketing Director, Dressings, North America, Unilever. #SuperBowl #SuperBowl2024 #SBLVIII #BigGame #Unilever #Hellmanns #Marketing #Strategy #Commercial

In an iconic scene from the series *Mad Men*, Don Draper pitches Heinz ketchup with the tagline "Pass the Heinz." This seemingly simple ad brilliantly showcases the power of engaging a customer’s imagination. Instead of overwhelming viewers with product shots, flashy visuals, or celebrities dancing around, the ad invites them to fill in the blanks, turning them into active participants in the brand experience. This subtle approach creates a deeper connection, as people naturally project their own positive memories onto Heinz ketchup. In Pakistan, it's time we take a page from this playbook. Rather than bombarding our audience with too much information and noise, let's focus on simplicity that taps into personal experiences and emotions. It's about educating and helping our audience grow, not just selling to them.

We've all been there. That dreaded moment. When the ketchup is all wrong. The color: 50 shades of 'red' The taste: 50 shades of WTF And you know, in that moment— It is NOT Heinz. I don’t usually consider myself a ‘brand snob.’ But Heinz keeps me loyal. Shake it up—advocate for your brand. And while you’re at it, elevate your brand with a powerful campaign. Be a ketchup hero today! ♻ Repost to support informed decision-making—ketchup style.

Ad pick for the week by The HEINEKEN Company ! In 2009, #heineken aired a popular commercial reinforcing the notion that beer is a "manly drink." Following the commercial then, attitudes evolved, and Heineken brilliantly took notice. A little over a decade later, the brand decided to challenge the gender stereotypes it once endorsed in an interesting campaign titled #CheersToAll. 🍻 The 2020 commercial featured men opting for "traditionally female drinks" like fruity cocktails, and women choosing beer, effectively breaking away from traditional beverage stereotypes. 👏 Here's what Maud Meijboom-van Wel, brand development and communications director, Heineken had to say about the campaign: “The idea for this campaign was inspired by real life experiences that everyone can relate to. Breaking down these stereotypes involves acknowledging them and we wanted to do this in an entertaining way through our hero film. We want to remind people around the world that everyone should feel free to enjoy the drink they prefer so we created ‘Cheers to All’. Let's hear your thoughts on the campaign in the comments 💚 😁 👇

On this Independence Day,🇮🇳 Brands Bees salutes the spirit of 𝐟𝐫𝐞𝐞𝐝𝐨𝐦 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲. Let’s continue to empower brands with strategies that shine as brightly as our nation’s heritage. Jai Hind! #HappyIndependenceDay #78thIndependenceDay #IndependenceDay2024 #BrandsBees #DigitalMarketingServices

The Coca-Cola Company has unveiled a new campaign, the first of its kind in the company's 130-year history! Titled "New Guy," the 90-second ad, created by Christopher Storer, showrunner of the hit Hulu series "#TheBear," captures the heartwarming (and sometimes chaotic) essence of family get-togethers. What makes this campaign truly unique? Its spotlight is on multiple Coca-Cola products. For the first time ever, #CocaCola, #Sprite, Smart Water, and Honest Kids juice all seamlessly share the screen, reflecting the diverse beverage preferences. What do you think of Coca-Cola's new campaign? Share your thoughts in the comments below! #TheBear #Family #Marketing #Advertising #Campaign #Creativity