Natural Products Expo’s Post

Back from Cosmoprof Worldwide Bologna, I’m propelled by the depth and diversity of insights from "The Extreme Makeover of American Beauty Retail". The dialogue between industry leaders shed light on critical trends shaping our sector, offering tangible takeaways for brands like Cosmed Cosmeceuticals. Here are my key takeaways from the event's enlightening sessions: ✔️ The Power of Presence: Moderated by John Cafarelli, a compelling statistic was shared—87% of consumers still favor in-store purchases, underlining the undiminished value of tactile product experiences. This reinforces our commitment at Cosmed to cherish and enhance the physical retail environment. ✔️ Strategic Storytelling: Daina Nadler artfully captured our attention with, "Content is King, Context is Queen," advocating for a nuanced global pricing strategy and the virtue of patience. Success, she reminded us, is a marathon, not a sprint, emphasizing the long-term commitment required in our industry. ✔️ Engagement is Key: Noah Rosenblatt from Space NK brought to light the critical importance of in-store engagement. By actively listening, we unlock a deeper understanding of consumer and market needs, paving the path to meaningful connections. ✔️ Luxury in the Little Things: Jeanne Tamayo invited us to view beauty as an accessible luxury—those small joys that make life richer. Her encouragement to always ask, "What if?" challenges us at Cosmed to persistently innovate and truly know our consumers. ✔️ Consistency Wins: Solomon Hedaya highlighted the significance of consistency in online sales, particularly on platforms like Amazon. There’s no "secret sauce" for success; rather, finding the right partner who comprehends your brand’s essence is key. #CosmoprofBologna #Cosmoprof2024 #Beautyretail #Industryinsights #Beautytrends2024

It promises to be a great event, and I'm excited to be a part of it! It'll be fantastic to catch up, see some familiar faces and meet some new ones. I'm really looking forward to hearing about the latest projects and goals. One thing's for sure, the fashion landscape is evolving, and we need to adapt our strategies accordingly. Change is inevitable, and having the right approach can make all the difference for your fashion business. Speaking of change, have you considered how Generation Alpha is already starting to shape consumer behaviour? Their influence should not be underestimated. It's fascinating to see how their diverse upbringing is influencing their preferences across various aspects of life, from food choices to entertainment and beyond. Brands need to embrace this diversity to stay relevant. It's not just about offering more options, but about understanding and catering to the unique expectations of Generation Alpha. If you're curious to learn more, check out the Hotwire white paper on Generation Alpha for some valuable insights: https://lnkd.in/enZdpBFM See you in Munich - June 12th.

I’m bummed to be missing the inaugural Newtopia Now show. When I first heard about it, I assumed it wasn't following the traditional booth and show floor format. It sounded like the focus was more on matchmaking between brands and retailers, leaving me wondering if there would even be a walkable show floor. Admittedly, I tuned out once I decided not to attend, but it appears I was wrong about the format. From what I’m hearing now, the event will offer opportunities to walk the floor as an attendee, similar to Expo West and other shows. I’m genuinely curious to hear from those attending—both exhibitors and attendees. What’s the vibe? Is it as crowded and chaotic as #ExpoWest or more streamlined? I’m eager to read insights as the show kicks off in a couple of weeks. If you’re heading there, be sure to stop by and visit our friends Blue Zones Kitchen at Booth 1508. They’ll be serving up samples of their incredible meals, which are a perfect antidote to the overload of random snacks and functional beverages you might encounter. Trust me, after trying their meals, you'll feel grounded again. And make sure to check out Startup CPG - they'll be serving up some fun networking opportunities! My hope for Newtopia Now is that it fosters more genuine connections between retailers and brands, steering clear of the overwhelming spectacle that Expo West often becomes. If the New Hope Network team can pull this off, this hybrid event could set a new standard in the industry. Who else is going? What are your expectations or thoughts as we approach the show? #NewtopiaNow #ExpoWest #TradeShows #RetailInnovation #BrandConnections #CPG #FoodAndBeverage #Networking #IndustryEvents #BlueZonesKitchen #SustainabilityInCPG #ButtermilkCreative

🌟 Heading to Cosmoprof in Las Vegas this week? I'm excited to connect and dive into the latest trends and challenges facing brands in the beauty industry. At SPS, we empower brands with insights into their retail performance, helping them achieve flawless inventory management and more. Let's discuss how SPS Analytics can support your business goals and navigate industry shifts together. Looking forward to connecting and exploring opportunities! Drop me a message or connect here, and let's make the most of this event. See you in Vegas! ✨ #Cosmoprof2024 #BeautyIndustry #RetailAnalytics #InventoryManagement #SPSCommerce #CosmoprofLV 🏜️ 🎰

Newtopia Now is starting to generate buzz among buyers and #brands powering conscious #CPG retail—and its fair share of questions. Is it just another Natural Products Expo West? Not only is it different, it’s purposely different. Learn more about this all-new experience, just for industry changemakers: https://utm.io/ugNuK #naturalproducts #retailers #cpgindustry

Here are 5 reasons why your brand should exhibit at CannExpo 2025! Network with Industry Professionals: CannExpo is a premier event that brings together consumers, budtenders, retailers, and industry professionals. Exhibiting allows brands to connect with key players in the industry, fostering valuable relationships and potential collaborations. Showcase Products to Targeted Audiences: CannExpo provides a unique opportunity for brands to present their products directly to a diverse audience interested in the industry. This exposure can lead to increased brand awareness and customer engagement. Sell your products at CannExpo: Many attendees are interested in making immediate purchases. Having a booth allows you to sell your accessories and inventions directly to consumers and secure potential wholesale orders from retailers. Sampling is available on the show floor for CanSell certified Budtenders each day of the show! Gain High Visibility: Exhibiting at CannExpo offers brands significant on-site visibility through various partnership opportunities and promotional activities. This can help ensure that the brand remains top-of-mind for attendees. Engage with the Canna-Curious: The event attracts a wide range of attendees, including those new to cannabis. By exhibiting, brands can engage with the canna-curious, providing them with information and products that cater to their interests and needs. Early booking discounts end soon, book your booth now! For more information, visit www.cannexpo.ca #cannexpo #cannexpo2025 #toronto #torontoevents

Hey LinkedIn Welcome Everyone, Buckle up because something incredible is happening at HBA&MFL, and I can't wait to share the thrill with you all! 🎉 In just 6 years, we've transformed HBA&MFL into a powerhouse of beauty distribution, and the journey has only just begun! From curating the hottest trends to being the go-to hub for the latest in skincare and haircare, we've been on a rollercoaster of growth, passion, and innovation. 🌈 Our Vision for the Future: As the heartbeat of this beauty revolution, we're setting our sights higher than ever! In the next 6 years, we're not just aiming to be leaders; we're sculpting the future of beauty distribution. Imagine being part of a journey that defines the industry. 🚀 Elevate with Us: Today, I'm beyond excited to open our doors to new clients who want more than just a distributor. We're offering a partnership that's built on trust, creativity, and unparalleled support. Together, we'll create beauty legacies! 💥 What to Expect: Cutting-edge products from renowned brands. Dynamic collaboration opportunities. A team dedicated to your success. Innovative solutions shaping the industry. 🚀 Ready for a Thrilling Ride? If you're a brand ready to soar to new heights or an enthusiast looking to be part of a movement, HBA&MFL is the place to be. 📈 Unleash Your Potential: Here's the cherry on top – we've proven time and again that with the right partnership, almost every brand can add another 1-2M in annual sales! We don't just distribute; we elevate. 💌 Connect with Me: Let's chat! Whether you're a brand, professional, or beauty enthusiast, let's explore the endless possibilities that the next 6 years hold. Ready for the beauty revolution? 🌟 Let's make waves together! 🌊 #BeautyRevolution #BeautyDistribution #InnovationInBeauty #CollaborateWithUs #NextLevelBeauty

Expo looked a little different this year ✨ Likely because of the two year hiatus I took when working abroad 🇸🇬but this year I boarded my plane from LAX homebound with new feelings. And I liked them. Maybe some of you can relate. 👋🏻 Previously… this is how I left Expo: - With sore legs 🦵 - A stack of biz cards with renewed energy for my new biz pipeline 📈 - Tired from hearing the innovation buzz around even more plant-based products 🧐 - A headache and maybe a little hungover 🤕 My vibe this year: - Emptiness from missing my 17 month old 👶🏼 - Strong and damn proud for being a mom and a VP (you CAN do both - pumping before client HH is now my thing) 🤱🏼👩🏼💼 - Thrilled to see the floor crawling with C.A. Fortune teammates and our newest addition, SRW 🤝 - Grateful to see the much needed focus on women’s health*💃🏼 We’re getting more recognition from consumer brands than the government. That’s for another post though… - Refreshed seeing plants being themselves, getting more attention, not in weird meat imitation formats AND leveraging upcycling* Let plants be plants too 🌱 - Inspired by clients that flew in from across the globe 🌎 - Humbled to coach a first timer on how to organically spark biz dev convos 🚀 - Still sore legs but no hangover 💪🏼 I knew how much I have grown in these two years. Expanding my skill set into global markets, becoming a mother, but sometimes you don’t realize the depth of growth till you’re dropped into a situation from a past life. You walk on the same two feet, you see the same faces, but the conversations and perspectives are different. And for that I am grateful. 🙏🏼 Grateful for my own growth, grateful for brands listening to their consumers and showing up for them, grateful for the industry holding space for all of us to do something different. 🤯 May all 70k plus of us who attended Natural Products Expo, hold onto the genuine enthusiasm we have for doing better for our people, our planet, through better products and better services. And may we do it authentically as our true selves. 🖤 *If you’re interested in my actual trend recap, message me! #expowest #bettereveryday #marketing #cpg #bfy #foodandbev #workingmom

Turning the ordinary to extraordinary with bold experimentation From our inception, we have redefined norms through bold experimentation. This time around, we have reimagined the traditional End-of-Season Sale, transforming it into an intriguing experience. Here’s how we did it: A Month-long Celebration: - Daily events and winning opportunities with every purchase. - Stores turned into ballrooms of opportunities. - Exclusive offers and discounts are revealed on social media. Emphasis on Micro-events: - Strengthening brand experience through micro-moments of joy and interaction. - Converting large-scale activations into intimate, memorable engagements. Customer-centric Innovation: - Each interaction is a celebration, designed to enrich the customer’s shopping journey. We’re committed to fostering a robust brand experience. Join us and witness how micro-events can create macro impacts. #Shazilla #TheGreatShoppingMasqueraid #ShazéExperience #EndOfSeasonSale #BrandInnovation #MicroEvents #Shazé

I will be attending the Quirk's Media New York show starting TOMORROW, 7/17-7/18, with my Highlight teammates: Carly Shira, Nathan Curtis, Calista Corley, and Karina Peréz Carlson. Engaging with our current and prospective customers, hearing their feedback, and finding new ways to meet their needs is always a #highlight. Stop by booth 428 to connect with our team and discover our latest innovations! Make sure to attend our session: “Unleashing private-label potential with agile, authentic product insights”. With headlines like: “Why private-label brands are having their moment”, “Private label keeps setting records in 2023”, “Double-digit growth of private label continues”, “How private-label merchandise is reshaping retail” it’s clear that private-label merchandise is reshaping retail. Thoughtfully-created private labels can enhance a retailer’s equity, credibility, and long-term loyalty. Highlight CRO, Calista Corley, and Mandy Daneman, Director of Owned Brand and Product Insights at Target, are going to dive into a case study on the impact of private label innovation on retailers' relationships with consumers. #QuirksNY #PrivateLabel #MarketResearch #TeamHighlight #CustomerEngagement