Dunkin' launches ad campaign to promote iced beverages. The star-studded series of commercials features Will Arnett, Corporate Natalie, Joey Fatone, A.J. McLean, Nick DiGiovanni, Yoon Ahn, SypherPK, Maia Reficco, Hilton Carter, and Melissa Sapini http://ow.ly/GGib105xhtp
Nation's Restaurant News’ Post
More Relevant Posts
-
Business storyteller. Consultant. Film Producer. Principal at StoryFirst Media. A Consulting and Video Production Company. Speaker. Milwaukee & Madison, WI & wherever the story takes us. #YourDifferenceInAction
Again, what you're not, can be more differentiating than what you are! This example from Burger King, from 4 years ago, is boldly different, and rooted in what they're not, producers of food loaded with preservatives. This bold move led to a 14% increase in sales, 8.4 billion impressions, $40 million in Earned Media Value, and an 88% boost in positive brand sentiment. #brandstory #brandstorytelling #differentiation #videomarketing https://lnkd.in/gsEGx_ib
Burger King: Moldy Whopper (Cannes Advertising Festival 2021 Film) (Silver Lion)
https://www.youtube.com/
To view or add a comment, sign in
-
We have so many exciting things planned for Winona Popcorn Spray this year and beyond. Make sure to go give our page a follow to stay up to date on everything the team is working on. #PopcornInnovation #FoodTech #SnackIndustry #HealthySnacking #FlavorRevolution #CPGIndustry #SnackSolutions #PopcornLovers #ProductDevelopment #BetterForYouSnacks
Introducing Winona Pure The first movie theatre popcorn spray that adds a pop of flavor and is all-natural and non-GMO. #PopcornInnovation #FoodTech #SnackIndustry #HealthySnacking #FlavorRevolution #CPGIndustry #SnackSolutions #PopcornLovers #ProductDevelopment #BetterForYouSnacks #walmart
To view or add a comment, sign in
-
This PepsiCo ad is clever, smart, and very witty. Understand that the #MarketingStrategy behind it is sharp: 🔵 The bright, contrasting sports car grabs attention immediately. 🔵The ad uses repetition to subtly plant the idea that #Pizza and Pepsi are the perfect match, making viewers feel like Pepsi will indeed make their pizza taste better. 🔵The quirky script fits perfectly, and having a consumer in the video agree it’s a great combo adds social proof aka validation. 🔵Featuring a female delivery partner is a nice touch, supporting diversity and inclusion #DEI. 🔵And the music? It's upbeat and fun, making the whole #ad more engaging! LinkedIn | LinkedIn Guide to Creating | #linkedintrending
PepsiCo is releasing a film showing pizza delivery vehicles being followed around Los Angeles by a rubber-burning blue sports car. The creative from BBDO Worldwide, comes off with considerable grit, with grainy door-cams and dash-cams capturing moments of conflict, set to “Startafight” by rappers Joey Valence & Brae.https://https://lnkd.in/e8Hyqr8g
To view or add a comment, sign in
-
Business Development Strategist | Lead Generation Expert | Client Relationship Builder | Let's go Knicks
Here's one of my all-time favorite ads from McDonalds. "Hardnose Mrs. Hatcher" (circa 1988) involves a grade school class who collectively isn't fond of their teacher. Mrs. Hatcher is tough! She doesn't have any class pets. She expects excellence from every student. It's obvious her approval rating is through the floor! Well, maybe not. The kids complain about Mrs. Hatcher for half the commercial, but then come to appreciate her after she's out one day (or longer). The ad concludes with all the kids meeting Mrs. Hatcher at a McDonalds (perhaps a logistical nightmare today), where they buy her a meal to show their appreciation. Why is the ad so impactful? The song is cleverly written with excellent use of the McDonalds jingle. But it's also universally relatable. Most if not all of us have had our share of teachers who demanded excellence, weren't always on our good side, but in the end, are remembered for making us who we are today. Disliked in the moment, but remembered fondly years (and YEARS) later. I also like that the creators of the ad don't show McDonalds food until the very end. There's a good chance you missed this one. Strongly encourage you to give it a watch and listen. #ads #commercial #advertising #media #retro
McDonalds Hardnose Mrs. Hatcher Ad from 1988
https://www.youtube.com/
To view or add a comment, sign in
-
For anyone attempting dry January, you might want to skip this one. ‘The Drop’ is the latest addition to Jameson Irish Whiskey’s international brand campaign ‘Widen the Circle.’ Featuring comedian Aisling Bea, the new spot is based on the idea that life is enriched by the magic of authentic human connections. The 30-second film, tells the story of how a drop of Irish rainwater makes its way through the distillery, getting triple-distilled into ‘the smoothest Jameson Whiskey’ before being transported around the globe to ‘widen the circle, one drop at a time.’ What do you think of this ad? #whiskey #marketingcampaign #marketingstrategy #marketingagency
To view or add a comment, sign in
-
The results below show just how powerful product placement can be in changing consumer perceptions. Did you know the term 'designated driver', relatively unknown in the 80s, was also popularised through collaborations with Hollywood and placements in popular shows in the late 80s and 90s? It just goes to show how companies can leverage lesser discussed forms of advertising, like strategic product placements, to positively influence societal norms and behaviours over time.
Our partnership with ITV, which has placed Heineken 0.0 in pubs of Coronation Street and Emmerdale, has driven sales up by 9%. As a result, 75% of viewers now think ordering a non-alcoholic beer is normal.
To view or add a comment, sign in
-
Popeyes: The Wait Is Over. Superbowl 2024. The year is 1972. Popeyes has just opened, and they have some groovy, far-out, and tasty fried chicken. Unfortunately, it will be over fifty years until they will offer chicken wings. Faced with this mouth-watering quandary, what would you do? How could you ensure that you would be around to taste these modern marvels? Well for one man, the answer was simple. He cryogenically froze himself. And now, the world knows his story. This is that man’s journey to loving that chicken, and those chicken wings, from Popeyes. Of course, for you, the wait is over, too. Because Popeyes finally has wings. What a time to be alive. The advertisement was created by Popeyes in partnership with its creative agency, McKinney, and was directed by filmmaker and MTV Video Music and Grammy Award Winner CALMATIC CALMATIC, who is well known for directing movies like House Party and White Men Can't Jump #superbowl #advertising #adfilms #creative #creativity #copywriting #advertisingagency #advertisingandmarketing #artdirection #copywriting #superbowlad #creativedirector
To view or add a comment, sign in
-
Corporate Communications Leader | Board Member | Media & Tech | Thought Leadership | Public Company Communications
Liquid Death has many other established beverage brands jonesing for their disruptive magic. Instead, some of their competitors are showing up a little "thirsty." They're directly calling out upstart competitors. I'm slightly concerned about where these brands are getting their advice! Especially with so much experienced, solid marketing and strategy talent and perspective available on demand. My latest hot take for WE ARE THE BOARD. #brandstrategy #communicationstrategy #challengerbrand #wearetheboard
Cindy Crawford drinking Pepsi is ICONIC, and Liquid Death knows that we can all picture celebrities and supermodels drinking soda. But do they really? No, says Liquid Death, in this brilliant trolling-without-naming ad, broken down by BOARD member Jeanne Meyer. For cutting edge takes, you want to be following THE BOARD, and to get custom advice, access our EXPERTS - Jeanne included-- for advice 1:1 through OFFICE HOURS. #officehours #advice #liquiddeath
To view or add a comment, sign in
-
CPG Services | From Idea to Launch | COO | Operations Optimizer | Ready to Evolve? Email us at [email protected] 🔎#AskAFoodScientist 🎗️
Enough is enough 🏈📺🏥! Every year we get to watch great Super Bowl F&B commercials for Doritos, Pringles, Reese's, Cheetos, M&Ms, Coke, Pepsi, and many others. And although these ads may be filled with FUN and excitement, ultimately they aim to persuade us into buying these empty-calorie nutritionally-void products. These companies are spending a whopping $7 million (+production costs) for just a 30-second commercial spot. And for every $1 spent they see over $4 in return 🤯. Do we truly want to continue harming our health and lining the pockets of these corporations? It's time to take a stand. Don't fall for these advertisements. Take care of yourself. And now that I'm done with my rant, tell me, which one was your favorite 😬🤦🏽♀? --- #takecareofyourself #eatwell #betterforyou #cleanlabel #natural #organic #productdevelopment #labeling #claims #cpg #foodandbeverage #emergingbrands
To view or add a comment, sign in
-
Sooooo did anyone catch the Super Bowl? Seems the UK contingent falls into three camps when it comes to this one: 🏈 Have a huge party, stay up all night watching, and (if sensible) take the Monday off to recover. 🏈 Then we have the people who will just catch up on the adverts and the half-time show the next morning. 🏈 And, lastly, the people who don't care at all. At PlastikMedia, we fall into the middle category. Yeah, Usher was outstanding. But we're here for the ads. 🔎Did you know that brands pay $7 million dollars for a 30-second slot of in-game advertising? That's $233,333 per second. And that's JUST the slot.🔎 But, they're are guaranteed millions, if not billions of views, both live and online afterward. Fingers crossed they see a good ROI... 🤞🏼 We especially enjoyed the offerings from Uber Eats, Paramount+ and Dunkin Donuts (Ben Affleck rapping for JLo! What's not to love? Watch it here: https://lnkd.in/eUCnaT4d). Now, PlastikMedia can't make you a TV ad, but we do have a range of other marketing services available, and we promise we won't charge you anywhere near $7,000,000.🤑 #SuperBowl #Advertising #Marketing #DigitalMarketing #PlasticsIndustry
To view or add a comment, sign in
469,839 followers