Nathan Baird’s Post

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Design Thinking & Innovation Author, Strategist, Facilitator, Trainer & Speaker / Founder of Methodry

Congratulations to cohort 4 of 2024 for completing the AGSM @ UNSW Business School Design Thinking and Experimentation program 👏 Rob O'Donnell and I had a fantastic time working with you all. Once again we had some awesome insights, solutions, prototypes and business models. Over the 3 days we worked through the following stages of a customer-centric, creative, and experimentation driven approach to innovation on a real-world challenge: 🖍 DISCOVER: Foundation of desirable products and services. Build empathy for who your customers are and what is important to them. 🖍 DISTIL: Re-expresses the challenge based on customer needs and insights. Unpack and synthesise discover findings into opportunities. 🖍 IDEATE: Thinking creatively to solve customers’ needs and pains. Idea generation to create new ideas for solving your customer’s needs. 🖍 PROTOTYPE: Build to think and learn from fast failures. Bringing your ideas to life to make them testable. 🖍 TEST & LEARN: An iterative process of testing and developing our concepts. Bringing customers back into the process to test your prototypes for desirability. 🖍 BUSINESS MODEL DESIGN: An iterative process of designing business models, generating a broad range of hypotheses, prototyping and testing them in small-scale experiments, and progressing the more successful solutions while pivoting or perishing the failed ones. Resulting in solutions that have been (in)validated and stress-tested for desirability, feasibility and viability. #innovation #designthinking #humancentreddesign #customerinsight #creativity #experimentation Holly Gosbell Emily Kate Boyes Melanie Seifert (Noyes) Jenni McMillan Kaitlin Rogers

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